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10 Compelling Reasons People Read YOUR Blog

March 24, 2008 by Liz

You’re a HUGE Part

insideout logo

Information is everywhere. My younger, older brother said once,

“Our parents we lucky. They had less information. Information is the curse of this new era. We have so much information. We can’t move for sorting it out.”

He was right in so many ways.
My answer is to ignore most of it, only take what I need now.

I’ve talked to a few readers about why they read blogs and about how they choose the ones they go back to every day. Information isn’t the key ingredient. With so many blogs out there and so much information, we gotta wonder. Here are ten reasons people read YOUR blog.

10 Compelling Reasons People Read YOUR Blog

  1. You have ideas not just information. You look at what’s happening and add a thought about it. You’re there in the text giving the information context.
  2. You have thoughts, not just ideas. You look at your ideas from a variety of views giving them a “once over” with possibilities.
  3. You have experience. You may not have a resume from here to Mars on the subject, but you’ve tried what you’re talking about and you’re willing to say how it was for you. That’s key. Like listening to my favorite movie critic, I may not like what you like, but I know where we agree and disagree so I can tell how what you’re saying applies to me.
  4. You don’t try to teach me. You don’t write so complete that I’m not left with nothing to say, but “good job.” You show me what you’ve learned and how you learned it. That’s a big difference. I like learning with you. Being taught isn’t quite so appealing.
  5. You don’t try to be someone else. You know what you bring is of value. It’s attractive to be with people who know who they are.
  6. You interested in me too. Every question you ask is thoughtfully posed to find out more about me as a person who reads your blog. You don’t expect me to answer question that are too big or too personal for the comment box.
  7. You make me feel welcome. I get the feeling that everyone who stops by is a friend, even if he or she just arrived. That’s very appealing.
  8. You don’t apologize for what you write or take people down in public. It’s nice to know that folks who come by your blog get great information and get treated well too.
  9. You do what you can to make it easy to comment. Other than a small fence for spammers, you take the load of keeping a “clean yard” on yourself so that folks will find it easy to be part.
  10. You don’t write other people’s blog posts. You know you can only be a bad copy of who they are, but that you make a really good you.

More than anything, you know that you are the only you on the Internet. You’re the one we come for.

As I said, information is everywhere.

What are you doing to put more of YOU into your blog?

–ME “Liz” Strauss
Work with Liz!! SOBCon08 is May 2,3,4 in Chicago. Register now!

Filed Under: Business Life, Inside-Out Thinking, Successful Blog Tagged With: basics, bc, blogging-life, Inside-Out Thinking

On a Saturday Night, Thinking about Life Inside Your Computer

March 15, 2008 by Liz

I've been thinking . . .

about life inside your computer.

It’s a lovely place to be, really. I’m not ‘whelmed with messages from the Internet. Your computer is a nice buffer for me. I get to read what you write on its own merit — each piece one at a time, at my leisure. No feeds get to where I hang out deep in here.

Sometimes, it’s even quiet.
Inside your computer everyone’s words look the same. Every name is simply a bunch of letters. Buzz words and marketing messages don’t impress a CPU so they don’t bother to invade these spaces.

But your conversation sings and echoes.

That’s my favorite part of being inside your computer. When I least expect it, you’ll send a message my way, and I’ll get to be part of a whole new phrase of imaginings and ideas. Excellent thoughts happen then. Once in while, they stay long enough that I think to share ’em. . . . when I don’t forget to remember. Sometimes I forget, because the next thing I just as interesting as the last.

Life is very cool inside your computer.

I sure like being part of the business of your life.

Thank you for having me.

Liz's Signature

Filed Under: Business Life, Successful Blog Tagged With: bc, Ive-been-thinking

3 Reasons I'm Sorry I Joined Doostang . . .

March 15, 2008 by Liz


Too Secret for Me

You must guess how hard I tried not to write this. I sat down, turned around, wrote several emails, found their blog and asked for help. . . . But I also think bad practice is bad practice and bad service is bad service. I don’t want any more of my friends asking their friends to get involved with a service that seems only to serve itself.

It all starts with an invitation that reads something like this . . .

I’ve requested to add you as a friend on Doostang, an invite-only career community started at Harvard, Stanford, and MIT. You can use Doostang to find a job or internship, network, and access valuable career information from peers and industry professionals.

Who wouldn’t be curious about something like that?

3 Reasons I’m Sorry I Joined Doostang

Harvard, Stanford, and MIT . . . pretty enticing. Some great things have some out of those schools. Some folks who have gotten nowhere have also started in exactly the same places. But most folks who go there are smart in some way — eh?

Inside Doostang are networking opportunities and job listings — some are open to all; many are open only to members of certain “professional groups.” There in lies the rub. To be considered for membership in one of those groups, a member must

  • complete a profile
  • enroll 20 new members in Doostang
  • AND request to join.

Note: The new member cannot see much more than the group’s name. There may be a slight description, but you’ll find no qualifications for membership, no viewable list of members, no sample of jobs that they’re hiding behind their membership.

The invitation above touts the core value they offer, but the rules are that you deliver your value to them before they deliver that core value to you — if they do.

Who’s serving who?

Reason 1 — Secret Meetings

I invited 20 of my friends who joined. Then I applied to four “professional” groups — two I cared about. I was rejected from all four of them. What appeared was single sentence that stated simply your application was rejected — no details were given. No sender is anonymous. The qualifications needed are stated nowhere. There was an invitation to contest it.

I went to the forum to check that out. There I found a thread which said that nearly everyone gets rejected from every group! The information came from a Doostang team member, stating that each group decides who will fit the qualifications of the jobs they offer. I visualized a secret meeting in a secret room. I would quote what I read and link to it, but I can’t (see reason three.)

Reason 2 — Secret Club

I took up the offer to reapply to two groups, pointing out my experience in the given areas. I was accepted. The jobs weren’t as exciting as one might expect.
Many of the job listings use that phrase “top-tier school” as a qualification. Guess that would exclude Truman Capote, Bill Gates, and Matt Mullenweg, all of whom left that path to make their own success.

Unfortunately, some highly qualified friends with deep educational credentials and visibly successful careers did not have the same reapplication success. My friends feel “taken” because they shared their high level contacts only to be treated this way.

Perhaps being rejected was more of an honor than getting in?

Reason 3 — Secret Locks on the Door

While there. I wrote roughly 3 emails asking to start a conversation about consulting possibilities regarding jobs that were offered. When I got no response from all three. I decided to sit back to watch how things worked. I watched for what seems a month.

About 4 weeks ago, I was greeted with this screen.

Doostang

I waited two days thinking it was a cookie or cache issue or software issue at their end. Nothing. Then I wrote to one of the founders, an address I had from helping a friend with an earlier issue.
I said . . .

Hi Mareza,
For two days now and no apparent reason, Doostang no longer recognizes me.
My user name and password don’t work and my email is not recognized.

I find this a serious problem. Can you help me resolve it?

Thanks!
Liz

After sending it a second time, I got this reply:

HI Liz,

Forwarded it along thanks. Not much more I can do from here.

Cheers,

I wrote a comment on this post at the Doostang blog on February 28th — it’s still in moderation. You can see it there.

Nothing’s changed.
___________
UPDATE: ONE THING HAS CHANGED. They took down the post on which I commented. Someone from Doostang also visited my Linked in profile. Still no one attempted to contact me about this matter.
__________

They have my contacts. I apologize to my friends to whom I sent invitations. I hope that your experience is better than mine.

Harvard, Standford, MIT . . . top tier on the Internet?
__________
UPDATE dated April 02, 2012: Please read read the blog post Doostang Today: An Apology – Better Late Than Never written by me and Jeff Berger, CEO of Doostang, which was acquired and reorganized last summer.
__________

—ME “Liz” Strauss

Buy the Insider’s Guide to Online Conversation.

Filed Under: Business Life, Successful Blog Tagged With: bc, Doostang

Shine as the Star You Are

March 15, 2008 by Liz

Even the Humblest Star Still Shines

Shine!

Just a few words, a reminder, that we’re all meant to be brilliant.

All I know is that once I figured out who I am, everyone else’s ideas on who I should be became simply information and opinions. I still listen. I still think about what they offer, but their thoughts don’t dim my light.

Liz's Signature

Filed Under: Business Life, Successful Blog Tagged With: bc, shine

Know What You Do Well, Get More Business, Have More Fun!

March 13, 2008 by Liz

Head, Heart, Purpose in One Direction

Personal Identity logo

One of the best parts of this SxSW conference was going into it fully aware of what I do well — my value proposition. The “what do you do?” question wasn’t hanging over my head when I met someone new. I could just talk in the same I talk to friends.

Every “hello” allowed me a chance to find about the person before me. I got to hear about their life and ask about their goals. An event like SxSW offers so many people who are doing exciting things. When it came time to speak of what I do — rather than flail for something sensible to say — I could relate what I do to what I had just heard.

How fun is that?!!

I noticed that the folks at the parties who know what they do well are the ones who have the engaging conversation. I also noticed that folks who want to work with me need to know what I do so that they can.

If you don’t know what you do well, start now to figure it out.

  • Look over your past successes.
  • See what they have in common.
  • Make a list of 3-5 traits or skills that define your best work.
  • Write a sentence that explains how those 3-5 traits come together.
  • Learn it by heart

Want an example? Mine is in the sidebar under the button that says, “Work with Liz!”

In order to work with you, I have to know, What do you do well?

–ME “Liz” Strauss
Work with Liz!! SOBCon08 is May 2,3,4 in Chicago. Register now!

Filed Under: Business Life, Motivation, Successful Blog Tagged With: bc, value proposition

SxSW and Small Business: A Conference with a Purpose

March 11, 2008 by Liz


A Flexible Plan

SxSW Interactive

When I booked to go to SxSW, I had a few considerations on my mind. My blog is the center of my small business . . . a small business needs to be open for the folks who visit here. Still, if I want myself, my business, and my network to grow and go deeper I need to be part of the relationships I care about.

Conferences do matter, especially to small business. For these reasons and many more.

  • Meeting the people we already know face to face deepens relationships that make doing business more meaningful and more effiicient.
  • Sitting in conversation with them allows us time to explore how we might align our mutual goals.
  • Interacting with new people let’s other folks get a real life, real time experience of who we are and give us a chance to elaborate on what we do. Nothing beats eyes on fire when we’re explaining how much a project has captured us to tranlate our investment in quality work.
  • Most importantly, if we want to grow our networks, we have to move to where we can interact with folks who don’t know us, but want to.

I went to SxSw with purpose — to learn more and meet more people. I’m bringing back more perspective, more clients, and more friends to interact with you.

I know a conference where you can do many of the same things. . . . it’s in May. Come to SOBCon08 with a purpose!

–ME “LIz” Strauss
Need help deciding? Work with Liz!!
SOBCon08 is May 2,3,4 in Chicago. Register now!

Filed Under: Business Life, SOB Business, Successful Blog Tagged With: bc, conferences, sobcon08, SXSW

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