What Makes You Unique? Mark Twain used to say that everyone talks about the weather, but no one does anything about it. People do a lot of talking about things like branding too, but I’m not sure … [Read more...]
6+1 Traits: Sentence Fluency — I Got Rhythm
(Updated in 2020) Photo by Hannah Olinger on Unsplash I Got Rhythm I Got Music We talk about being fluent in a foreign language, but it’s almost foreign to talk about being fluent in our own. Wow! … [Read more...]
How to Turn Lurkers and Listeners into Advocates
(Updated in 2020) Photo by Christina @ wocintechchat.com on Unsplash 10-Point Plan in Action: Living Online and Off The Cameras Are Always Rolling Many years ago, I commuted from California to Boston … [Read more...]
Change As Influence: Get the Attention of Deniers, Followers, Dreamers, and Leaders
(Updated in 2020) 10-Point Plan: Influential Leadership to Grow Business Change Is Influence Every now and then, something happens that pulls the rug out from under us … The printing press is … [Read more...]
How to Get Bean Counters and Kumbayers Serving Both the Company and the Customers
(Updated in 2020) Photo by Adeolu Eletu on Unsplash 10-Point Plan – Align Values with Value Proposition The Clean and the Unpredictable The core of any great business is the business model that … [Read more...]
10:00 – Terry Starbucker on Pitching Social Media to Clients — 5 Key Questions for Potential Clients
The theme of SOBCon09 is the ROI of Relationships. Relationships with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS — in the form of readers, buyers, … [Read more...]
28 Telling Responses to 27 Things About Working in Social Media
In traditional print, writer and reader have static conversation, a disconnected relationship. The writer set forth ideas; then later in another context, the reader reads and considers the ideas. In … [Read more...]
301 Links in a Story — Chapter 10 The Lost 18 Hours, The Prep, and the Final Round
[For those of you just tuning in, this is based on the 301 Lists that Darren Rowse’s List Group Writing Project brought together. You’ll find Chapter 1 here –> A List Becomes 301 Links in Story … [Read more...]
6+1 Traits of Search Engine Relevant Content
Get Relevant A 7-year-girl stands staring at a 27-car pile-up in which her dearest pet, a golden retriever, was thrown from the car onto hard pavement. The pup is in the road unmoving and ignored. … [Read more...]
7 Things I Learned about a Shining Offer … from the Stars
The Stars Never Interrupt Me I’m an introvert. Always have been. Painfully shy when stretched too far. I love people. Interacting, talking, learning. No holds barred conversations exhilarate me … [Read more...]
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