What Makes You Unique? Mark Twain used to say that everyone talks about the weather, but no one does anything about it. People do a lot of talking about things like branding too, but I’m not sure … [Read more...]
Change As Influence: Get the Attention of Deniers, Followers, Dreamers, and Leaders
(Updated in 2020) 10-Point Plan: Influential Leadership to Grow Business Change Is Influence Every now and then, something happens that pulls the rug out from under us … The printing press is … [Read more...]
How to Get Bean Counters and Kumbayers Serving Both the Company and the Customers
(Updated in 2020) Photo by Adeolu Eletu on Unsplash 10-Point Plan – Align Values with Value Proposition The Clean and the Unpredictable The core of any great business is the business model that … [Read more...]
6+1 Traits: Sentence Fluency — I Got Rhythm
(Updated in 2020) Photo by Hannah Olinger on Unsplash I Got Rhythm I Got Music We talk about being fluent in a foreign language, but it’s almost foreign to talk about being fluent in our own. Wow! … [Read more...]
How to Turn Lurkers and Listeners into Advocates
(Updated in 2020) Photo by Christina @ wocintechchat.com on Unsplash 10-Point Plan in Action: Living Online and Off The Cameras Are Always Rolling Many years ago, I commuted from California to Boston … [Read more...]
301 Links in a Story — Chapter 6 Intrigue and Romance
[For those of you just tuning in, this is based on the 301 Lists that Darren Rowse’s List Group Writing Project brought together. You’ll find Chapter 1 here –> A List Becomes 301 Links in Story … [Read more...]
6+1: Writing Voice the Sound of Your Brand
Yeah, I Hear You Ever notice when you read some writers’ work, that you can almost hear them? I don’t just mean that they write conversationally. I mean that, well, you can almost hear the pitch … [Read more...]
8 Powerfully Subtle Ways to Let Your Work Show Your Expertise
It’s the Work We Do that Adds Value The Internet is fast being filled with people with skills and talent for hire. Some have worked online and off for years to attain experience and expertise. … [Read more...]
Are You Ready to Claim the Right Things You’ve Done?
We’re Awfully Good at Debriefing Failures and Just Toasting Our Success It takes a team to achieve a major business initiative. The research, the trials, the final product, the sampling effort, … [Read more...]
Be the ONLY: How to Claim Your Ground and Own It
A Real Contribution Last week, Jeff Bezos announced plans to release a new-generation Kindle that will be even cheaper ($139) than the current generation, but will make only a few modest … [Read more...]
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