Not All Customers Are Equal When we talk about clients or customers, we often mention them as if customer means “one who buys.” But not all customers are equal. Look at the depth and breadth of … [Read more...]
#DellCAP DAYS: How DELL Builds Trust Long Before a Meeting
From Wondering to Commitment This week I’ll be attending the inaugural DELL Customer Advisory Panel (CAP) event at the DELL HQ in Round Rock, TX. (Thank you, DELL, for generously covering the … [Read more...]
Shameless Self-Promotion: What Makes It Shameless?
The Problem I’ve been thinking self-promotion for months. Wendy, and Jessica, and I discussed it when we went to dinner in January. Our perceptive, observant sidebar bartender, money guy, JohnFTM … [Read more...]
SOB Business Cafe 08-18-2006
Welcome to the SOB Cafe We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy … [Read more...]
Stop. Listen. Hear that Idea?
It Happens Constantly I can almost count on it happening. When I’m stuck on how to write something, when I really need some direction on how to frame a concept, I just start listening for one. Sure … [Read more...]
Thanks to Week 269 SOBs
Successful and Outstanding Bloggers Let me introduce the bloggers who have earned this official badge of achievement, and the right to call themselves Successful Blog SOBs. I invite them to … [Read more...]
The FIVE Ps of Irresistible Social Marketing
Last year at SxSW, I told Richard at Dell that I thought the time of Brand You was over and the time of Product You had begun. What I meant was that brand is an interpretation of the “specs,” whereas … [Read more...]
The Mic Is On in Margaritaville!
It’s Like Open Mic Only Different Here’s how it works. It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE … [Read more...]
The Only One
The Only One Everyone says they’re the best. No one says they’re the worst. Don’t say you’re the best. Play to your strengths. Pick the things you do well. Do them better than anyone else. Be the ONLY … [Read more...]
Tom Peters, the Chihuahua Story, and the Effect of Your Influence
Tom Peters, Influence Quote and the Retweet Recently on Twitter, author, speaker, professional agitator, and my personal hero, Tom Peters (@Tom_Peters) quoted John Knox with this tweet: I … [Read more...]
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