by Scott McIntyre Last week, I explored the different ways in which your online offering can be the source of exactly the information the information hungry customer is searching for. At the wider … [Read more...]
Show your Authenticity; Monkey with your Business
by Rosemary O’Neill âTrue authenticity is a lack of perfection,â said architect Gil Schafer in the June 2012 issue of Architectural Digest. He was referring to a beautifully designed home, … [Read more...]
7 Email Marketing Strategies to Build Your Subscriber List
by Steven Taylor 7 Email Marketing Strategies to Build Your Subscriber List Email newsletters are one of the cheapest and easiest ways to stay in contact with your readers and customers, but … [Read more...]
Earn Money Blogging? Not Unless You Avoid These Pitfalls
How to blog series by Emily Green Blogging can make you money but only if you avoid some of the annoying pitfalls that can actually cause you to lose money instead of gaining it. The following … [Read more...]
Give Your Content Marketing An Emotional Storytelling Touch
Guest Post by Stacey Acevero Stories Stay With Us Remember as a kid when you listened to stories around the campfire? The ones that gripped you and stayed with you long into the night were the … [Read more...]
Let your competition focus on you
by Rosemary O’Neill Focus on the Path Ahead The Summer Olympics are coming up, and I for one will be perched in front of my TV and iPhone app (yes, thereâs an app for that) watching the … [Read more...]
Offline Customers: Do You Meet the Needs of Non-Bloggers?
by Scott McIntyre Last week, I discussed ways in which you might help to involve the offline customer in your blog community and, in particular, make it a little easier for them to participate in … [Read more...]
Rhythmic Marketing Strategies for Businesses with Seasonal Demand
A Guest Post By Isabella York In this day and age of uncertain times, more and more people are looking for a point of stability in their lives with regard to income. These fervent searches have … [Read more...]
The Artillery of Marketing: A Soldier’s Perspective
A Guest Post by John Durfee The “freedom” in Operation Iraqi Freedom didn’t start out that way. We came in looking for WMD’s and to free an oppressed people. Afterwards, we realized national … [Read more...]
Why Influencer Marketing Is More Important Now Than Ever Before
By Kayla Matthews (Guest Author) The concept of influencer marketing is far from new. In fact, modern influencer marketing dates back to 1920 when Coco Chanel became one of the most transformative … [Read more...]
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