Blog design is a lot like a book cover. It’s our first impression. A promise of what’s still to come. Before they read a word or take in the title, readers have formed an opinion of our blogs based on … [Read more...]
Great Find: List Your Writing Contest At Competizione
And the Winner Was . . . Are you getting tired of finding out about writing contests AFTER they are over? Musingwoman was too — enough that it spurred her to action. A new blog was born so that folks … [Read more...]
Have You Tried Negotiating from the Same Side of the Table?
Colgate Palmolive and Metzer Associates! Monday, at a meeting at the Chicago Executive Summit, Louise asked how the SOBCon conference this year compared to last. She was surprised to hear that in … [Read more...]
How Do You Make the Dream Within You Visible?
Do You Dream a Dream? We unconsciously believe “What you see is what you get.” When I started this quest for visible authenticity, I didn’t realize how important it would be. I didn’t know how … [Read more...]
How to Be the Most Magnetically Attractive Person in the Room
What Draws People to You? I have a friend who lights up every room that she enters. People are drawn to her. They gather around her. She’s a delight and so everyone wants to spend time with her. … [Read more...]
If You Want to Get People to Love What You Do …
Andy Sernovitz is always insightful on Word of Mouth Marketing. There is no force on Earth that talks more than a teenager in love. … sounds like an executive with a new iPhone. Love breaks the … [Read more...]
Irresistible Value Proposition … Won’t You Always Wonder What Might Have Been?
The Proposition of the Old Spice Super Bowl Man blockquote>Designers of the former type loved the theater of their demos. They loved an audience. They loved performing. Designers of the latter … [Read more...]
Leadership … It’s All in Your Head!
The theme of SOBCon this year, The New Leaderrship and Loyalty Businesss, has me thinking, why do we work so hard to do what we do? … and how much of our success and leadership is in how we see … [Read more...]
Not Every Town Square Needs to Be a Coliseum – Small Communities Grow
Last week at lunch, Patrick Rooney and I were talking about the digital divide between the social media culture and the companies looking for ways to join it. We discussed how the lovely social media … [Read more...]
Panning for Gold: How Do You Find Relevant and Valuable Information?
Are Off Course 98% of the Time? Did you know that an airplane flying from New York to LA is off course 98% of the time? Just as a driver is always moving the steering wheel to keep the car … [Read more...]
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