Colgate Palmolive and Metzer Associates! Monday, at a meeting at the Chicago Executive Summit, Louise asked how the SOBCon conference this year compared to last. She was surprised to hear that in … [Read more...]
How Do You Make the Dream Within You Visible?
Do You Dream a Dream? We unconsciously believe “What you see is what you get.” When I started this quest for visible authenticity, I didn’t realize how important it would be. I didn’t know how … [Read more...]
How to Be the Most Magnetically Attractive Person in the Room
What Draws People to You? I have a friend who lights up every room that she enters. People are drawn to her. They gather around her. She’s a delight and so everyone wants to spend time with her. … [Read more...]
If You Want to Get People to Love What You Do …
Andy Sernovitz is always insightful on Word of Mouth Marketing. There is no force on Earth that talks more than a teenager in love. … sounds like an executive with a new iPhone. Love breaks the … [Read more...]
Irresistible Value Proposition … Won’t You Always Wonder What Might Have Been?
The Proposition of the Old Spice Super Bowl Man blockquote>Designers of the former type loved the theater of their demos. They loved an audience. They loved performing. Designers of the latter … [Read more...]
Leadership … It’s All in Your Head!
The theme of SOBCon this year, The New Leaderrship and Loyalty Businesss, has me thinking, why do we work so hard to do what we do? … and how much of our success and leadership is in how we see … [Read more...]
Not Every Town Square Needs to Be a Coliseum – Small Communities Grow
Last week at lunch, Patrick Rooney and I were talking about the digital divide between the social media culture and the companies looking for ways to join it. We discussed how the lovely social media … [Read more...]
Panning for Gold: How Do You Find Relevant and Valuable Information?
Are Off Course 98% of the Time? Did you know that an airplane flying from New York to LA is off course 98% of the time? Just as a driver is always moving the steering wheel to keep the car … [Read more...]
SOB Business Cafe 09-01-2006
Welcome to the SOB Cafe We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy … [Read more...]
Stop Thinking Poor – Start Irresistibly Growing Your Business
No one does it on purpose. Who would? Why would they? Yet I’ve seen it. I see it now. Something negative happens. People hit a wall with their business. They pull back, retreat to safer ground to … [Read more...]
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