Twitter Friends I’ve been working on a new Twitter presentation for a client that wants the whole team — the whole company — to be part of the conversation. The one I used last was built a while … [Read more...]
25 Signs #yourenotreallyontwitter
Twitter Is Pencil and Paper Don’t get me wrong. I’m a first grade teacher. I see Twitter as a 21st Century version of pencil and paper. I do believe that we can invent millions of ways to use … [Read more...]
3:00 – Mary-Lynn Foster on Podcast and Blog Interviewing Tips
The theme of SOBCon09 is the ROI of Relationships. Relationships — with customers, employees, colleagues, coworkers, builders, contractors, developers, and CUSTOMERS, in the form of readers, buyers, … [Read more...]
6+1 How to Write Without Self-Consciousness
How hard could it be? At one publishing house, the author team worked in the brick and mortar building with the editors, designers, and production people. This added significant stress to the … [Read more...]
7 Steps & the Key to Spotting Trends
Getting the People Data It’s easy to get the people data. Just become obsessive. No, I don’t mean get clinical. Don’t be grabbing people off the street and pulling them in under interrogation … [Read more...]
Be a Magnet Not a Missionary
When Your Values Are Baked Into Your Value Proposition At SxSW this year, I enjoyed a deep conversation with Dave Fleet @DaveFleet about the new offer that Terry St. Marie (@Starbucker) and I are … [Read more...]
Blogs Aren’t Mini-Websites. They’re Powerful Tools.
PART 1 IN A SERIES Personal Computers as Tools In Companies When personal computers first became standardized and affordable, and software for using them was readily available, it wasn’t that long … [Read more...]
Checklist: Opportunity Is Knowing Your Position on the Playing Field
Every commander knows that on the field of battle we want to be on the higher ground. Every brand manager, every business owner should really be thinking the same. In order to grow a brand and … [Read more...]
Could You Be a Chief Executive Social Gardener?
Enter the Chief Executive Social Gardener Recently a friend asked me how we might get big brands to think more like entrepreneurs. I’ve been thinking about that. Maybe we should get the C-suite … [Read more...]
Directories and Click Exchanges as Promotion
Hey I’m Here! I remember all too well when I had my blog set up. There were 6 or 7 posts and I had 6 or 7 readers — all friends who were doing me a favor. I wanted so much to find a way to say, “Hey, … [Read more...]
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