Gosh You Look Great You have your act totally together. You know how to answer every question. You can explain how to capitalize on your strengths and how you make your weaknesses irrelevant. You … [Read more...]
Personal Survival Stories: Saying “damn it all” and tuning out the “no” noise
I met J.C. Hutchins at SxSW, but I’d heard of him weeks before that. His is a powerful story. So I was delighted to meet him and to have a chance to talk with him about how he made his success happen … [Read more...]
Speaking of Zeitgeist–Don’t Leave Trends
Blogger know thyself. While you’re finding out how your readers search, why not personalize Google to find out what you might learn from your own search trends? Just last week Google introduced … [Read more...]
The 5-Point Strategy to a Powerful Network
A Networking Story Last Sunday, we released the announcement for SOBcon 07. It’s a relationship bloggers’ event. We lived our message. We reached out to our friends for help in spreading the news — … [Read more...]
Think Before You Link
Good friends come to town. You want to show them around. There are so many options, but they have limited time. You consider your choices before making them. Only the best sights for your … [Read more...]
What Is Content that Keeps Readers?
Everybody talks about content, but nobody actually defines it. What is content and how can content keep readers? Content is more than ideas, more than words and pictures on the screen, more than … [Read more...]
Writing– The 2 PowerQuestions
The Second Question When I start with that blank page, whether I think about it or I stare into space, two questions are waiting in white letters on the white space. I have to make myself see them … [Read more...]
Blogs: The New Black in Corporate Communication
PART 2 IN A SERIES . . . Has the blogging sensation passed corporations by? Not by a long shot. Instead of public blogs, think about blog technology. That’s the focus for many leading companies … [Read more...]
Brand YOU–Making Your Weaknesses Irrelevant
Identify Your Weaknesses Often the easiest way to see your weaknesses is by looking at the flipside of your strengths. For example, if a strength is that you are detailed-oriented and accurate at … [Read more...]
Do You Know a Customer When You See One?
True Story I was in my mid-twenties. I had left teaching and had an executive job in downtown Chicago. I was a young professional with a disposable income, who needed some business suits. My … [Read more...]
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