How a Car Made a Conversation I had the lovely experience of spending two hours with @connieburke in a Chevy Corvette Grand Sport while we were at SxSW. It wasn’t because I’m anything special. … [Read more...]
Bookcraft 2.0: Why Consistency Makes Authors Look More Intelligent
This week Phil and I reached a benchmark. We finished the first edit on the first of four parts of his book. This first section will serve as the prototype for the rest of the book. As the prototype … [Read more...]
Branding: A Tagline Is Not A Brand — How to Build a Positive Brand in 3 Steps
Your Unique Brand Identity People talk to other people about other people, products, and companies. What we say to each other about what we like — the other people, products, and companies we … [Read more...]
Business and Life: The Rules of the Road
about the rules of the road that make life flow more easily. I’m not much for rules. My husband says “Please don’t tell her ‘Don’t touch.’ She’s just like our son — if you do, then she’ll have … [Read more...]
Business Rule 4: You Know Your Truth â Listen to Yourself
Indiana Wants Me . . . Lord, I Can’t Go There Back in the olden days, I was hired as a trainee for the Philips Van-Heusen Shirt Company. I was the first woman on the sales team in Chicago, that … [Read more...]
Can Corporate Jets Help Aircraft Carriers Adapt to the Social Web?
It’s a Metaphor and a Challenge When I worked for a small publisher turning itself around, we were well aware of the disadvantage our size in terms of visibility, offer, and reach. Still we felt we … [Read more...]
Change the World: Decide
The Universe Will Not Be Thwarted Once upon a time, I had the coolest job in the world. I worked with the most incredible people. They were smart and their hearts were in it. No one was looking … [Read more...]
Change the World: Imagine You’re a Kid Playing Grownup
Play Grownups My son, at age 5, used to sit at a little table on landing that overlooked our dining room. He called it his office, and his office had rules. Like any good office manager, he wrote … [Read more...]
Change the World: Take a Moment to Find a Sense of Peace
Peace and Quiet I picked up my copy of The 9 Rights of Every Writer: A Guide for Teachers last night. I read part of The Right to Be Reflective. The writer spoke of time spent at the Boundary … [Read more...]
chartreuse (Beta) Thinks Outside the Knee Jerk Reaction
Chartreuse. It’s a drink. It’s a color. It’s a drink. It’s a color. It’s a drink and a color. That’s not relevant here. What’s relevant is it’s a blog called chartreuse (Beta). It’s also the name of … [Read more...]
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