Guest Writer: Hanni Ross Recently I’ve been thinking about how important it is to be able to get your point across well. I’m not particularly good at this myself so have been doing some research. In … [Read more...]
25 Words that Connect Us — Pass It On!!
Can 25 Words Change the World? Thank you to everyone who participated in the 25 Words that Connect Us Project. It was another amazing example of the power of writing. It was also another challenge … [Read more...]
6+1 Traits of Search Engine Relevant Content
Get Relevant A 7-year-girl stands staring at a 27-car pile-up in which her dearest pet, a golden retriever, was thrown from the car onto hard pavement. The pup is in the road unmoving and ignored. … [Read more...]
5 Simple Ways to Deliver Irresistible Content and Lower Your Bounce Rate
Be Irresisible! If youâve been developing a business online in the last few years, you’ve probably heard statics regarding the brief amount of time we have to get and keep the attention of … [Read more...]
Bookcraft 2.0: The 90% Rule of Repurposing Content
Content Always Wins When I left you on Friday, an editor friend and I were on our way to Milwaukee to meet with Phil to make a bookmap from the rough cut of his book. The rough cut had been built … [Read more...]
A Content Editor’s Quality Checklist
Editing for Quality It’s true that every writer needs an editor. We all know that I sure do. In textbook publishing, we say that every writer really needs two–a content editor and a copyeditor. The … [Read more...]
FIOTB–Tool 1: Content Development Tool
Because thinking outside of the box is unstructured, it can can lead to “swiss-cheese solutions”–answers that have holes in them–things that we just didn’t think of in our unstructured thinking. So I … [Read more...]
Great Writers Read Great Writers
Once Upon a Time If I asked you to name a great writer, who might it be? And if I asked you to name more than one, would all of them, any of them, have gone to a university? Abraham Lincoln, a … [Read more...]
Ideas When I Get My Hair Cut
Ideas Everywhere Yesterday, I got a haircut. While I was waiting I looked through a magazine and took notes. I took notes on articles and on advertisements. When I was through one magazine, I had … [Read more...]
Metaphors Post Four — We’re Good at This!!
The Metaphor Project: What Fun!! This list is the fourth set of metaphors you’ve sent. I’ve gathered all I could find in every corner where they might have come together. I’ve visited most and … [Read more...]
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