Watch a small child learning about the world. See a bundle of questions.
Watch a great listener, and youâll see the same thing.
Children learn how to tell a shoe from a sandal from a sneaker by asking questions and constructing new models.
A great listener is curious about the person who is talking, curious about the information, curious about how the ideas fit together, and why they are of interest to the speaker.
So is a great brand.
Curiosity is easy. It’s sexy and attractive.
Curiosity is key to constructing meaning.
We move from the known to the unknown most easily by asking questions; listening to answers; and adjusting the model of what we already know.
Imagine doing the same thing to get closer to how your customers think. Curiosity that challenges our models has real value to understanding what we know and what we only believe. It also establishes relationships that opens communication so that we keep learning more nuances and details that take relationships deeper and fill in meaning.
Just a few curious questions can
- form a bond between speaker and listener.
- give conversation focus.
- demonstrate value and respect people we serve.
- telegraph self-confidence, integrity, and trust.
Genuine curiosity draws people into a conversation.
AND curiosity is contagious. If your brand is curious about people, they’ll become curious about you.
Curiosity might have killed the cat, but curiosity builds brands.
Where does curiosity fit in your strategic plan?
–ME “Liz” Strauss
Work with Liz on your business!!
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Very interesting probe Liz. While working at StormDriver I can totally relate to using curiosity in order to raise awareness and make people more sensitive towards your brand and the core values it can deliver. Although we haven’t been able to tap it to its full potential we are trying to create curiosity around what we are offering through the application and how it is going to change the way we access the Internet in general and come across relevant content in particular.
ME Liz Strauss says
It seems you’re naturally curious. Go with that. Ask questions whenever you can and makes sure they’re about the customer’s experiences. What surprises you most about our application? What doesn’t it do that you thought it would? What do you not care about? What’s missing from it?
Flash Banner says
very well said!
curiosity leads to the motivation.generates the power and hunger to be the known one,to hunt for information..
curiosity is the initializer….