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Does Curiosity Kill the Brand?

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Watch a small child learning about the world. See a bundle of questions.
Watch a great listener, and you’ll see the same thing.

Children learn how to tell a shoe from a sandal from a sneaker by asking questions and constructing new models.

A great listener is curious about the person who is talking, curious about the information, curious about how the ideas fit together, and why they are of interest to the speaker.

So is a great brand.

Curiosity is easy. It’s sexy and attractive.
Curiosity is key to constructing meaning.
We move from the known to the unknown most easily by asking questions; listening to answers; and adjusting the model of what we already know.

Imagine doing the same thing to get closer to how your customers think. Curiosity that challenges our models has real value to understanding what we know and what we only believe. It also establishes relationships that opens communication so that we keep learning more nuances and details that take relationships deeper and fill in meaning.

Just a few curious questions can

  • form a bond between speaker and listener.
  • give conversation focus.
  • demonstrate value and respect people we serve.
  • telegraph self-confidence, integrity, and trust.

Genuine curiosity draws people into a conversation.
AND curiosity is contagious. If your brand is curious about people, they’ll become curious about you.

Curiosity might have killed the cat, but curiosity builds brands.

Where does curiosity fit in your strategic plan?

–ME “Liz” Strauss
Work with Liz on your business!!

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9 + 1 Things Every Reader Wants from a Writer

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Where to Start

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It can seem complicated to write for a readership that includes beginners to experts. I’ve done it for over two decades. It can seem like there’s too much to consider to meet them all at their own level.

My experience is that beginners and experts are not that different when they read. They might choose to read different things, but we all do. Beyond that difference of content, beginners, experts, and those of us in the middle — all readers — want the same things from a writer. [Read more…]

9rules List Take 2

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Hello

This is me. I’m Liz. I’m the nice one.
I love 9rules Network. This Not a critique of the blogs there.
I never imagined in a million years it would be taken as such.
I’m sorry it was mistaken for that.
My apologies. I am truly sorry if that was not clear..
It saddens me to think someone would mistake this as something like that.
I’m so very sorry to all of you and so embarassed.

So I set the record straight.
I loved 9rules and everyone I met there when I was member and I still do.
Paul Scrivens has only been good to me. I consider him a friend.
This piece was simply meant as study in how quicky readers can sometimes make decisions
That was all.
As my dad use to say, “Only believe 1/2 of what you see, and none of what you hear.”

Sincerely,
Liz

PS. This was a post about the mathematics of a customer’s quick scan. 13,5% of 111 made a “I wanna look later list. Read the post again. There is no critical malice in it. It is an emotional observation of my own behavior.
_______________________________________________________________

Going Down the List Again

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A week ago the 9rules Network announced 111 new sites had been selected to join them. I had the interesting experience of going through the list of 111 domain names looking for the blogs of folks I knew. I learned a few things from that experience that I think are worth sharing.

UPDATE: It seems I need to update this. These are the response of a cursory look through a bunch of 111 blogs that I knew nothing about, except that within them there were a certain number I already knew well. I had a limited lime as I went through list to capture those that immediately grabbed my attention. This doesn’t mean those that didn’t have something wrong. I wasn’t judging a contest. I was supershopping as some customer on timed reconnaissance might do. There is no intended implication that the blogs I left behind have anything lacking. This is about 15 unnamed blogs I happend to pick up on my way through a list of 111 that were selected.

Think of these as observations from the field. Do what you will with them.

  • I don’t pay attention to domain names. I pay attention to titles. That meant I had to check every single one just to be sure I didn’t miss a great blog — a blog that has, for one reason or another, a domain name that is wildly different from its title. If you have a different name on your blog, make sure that folks know about it, before they have to go through search engines to find you.
  • Too much going on and nothing to look at. There were several sites that couldn’t hold my attention for longer than a second. They made it easy to click on.
  • I was in a hurry to get to the short list. Some bloggers actually said they weren’t good enough to be in 9rules. I decided to agree with them. When there are too many choices in a short time space, customers look for reasons to say no. At least I know that I do.
  • On a second look, only 6 of the 15 blogs I bookmarked still hold my attention. I collected what I thought were 15 winners. I went back to check them out tonight. I couldn’t remember what I saw in most of them. Most seemed unremarkable. Had they blown their wad to get in? Did they not stand up to a longer look?
  • This is not the time to think that folks won’t notice. One of the 15 still has the same post up — the post that says it was chosen to be in 9rules.

Only 6 out of 111. Granted I went through the list fast and furious, but . . . even 6 out of 15 is disappointing. . . . I’m going to keep watching all 15 of them. I’ll let you know whether things change.

PS — I still like the ones I knew were great going in.

–ME “Liz” Strauss

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See the entire Customer Think Series on the SUCCESSFUL SERIES PAGE

Why? Because — How Much More Do You Need?

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At About Age 3

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“But Mom, I need one.”

“No.”

“Why?”

“Because.”

Around age 3 1/2, iit becomes, “Because I said so.”

That’s when we begin to learn the power of the word because. That one word becomes ingrained in our mind. That one word because — becomes a reason for anything. Our parents teach us that. [Read more…]

Feeling a Customer’s First Response

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An Opportunity

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A customer’s first response runs deep and lasts long. One way I keep myself close to customers is to monitor my first response to new information whenever I can — you know, that initial response that occurs without thinking. I’ve made habit of looking for such responses as I move through my life.

Information has no positive or negative value until I respond to it.

This morning I encountered information that you might use in the same way. Ready? [Read more…]

Don’t Pay Attention — Are You Curious?

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Pay Attention!

Pay attention.

How many times have you heard those two words?

What did they really mean?

To me they meant sit up straight; fold your hands; and be quiet. Look and listen?

I used to think life was all about paying attention. I don’t think that anymore.

Paying attention is passive. I don’t wait for things to come to me.

Are You Curious?

The world moves faster than waiting allows. If you want to know things, you have to do more than pay attention. Observing only provides half of the story. You have to get out there and find out things. That means you have to be active–get curious. Ask questions. Get interested in everything. Don’t leave an idea uncovered.

Pick a block of time today. Question everything you do. Use curious questions like these to build your business.

  • Do I always do this task this way?
  • Is this a habit or do I have a reason?
  • Is there another way to do it?
  • Do other people do it the same way? Get curious. Don’t just take your own word for it. Check it out.

We have this way of fooling ourselves into believing that everyone thinks as we do.

After you’ve gotten curious about how you do things, check out whether other people do things the same way as you. That’s the whole point, you see.

Curiosity As Influence

I need curiosity to know my customers, my readers. I’m lucky. I’m weird enough that people have made it clear that I’m not focus group material in any way — but my curiosity is influence. It changes how I think and how people see my business. Curiosity connects. It forges links. My curious questions establish my interests and seal my one-of-a-kind value.

Still, you’re one of a kind too. Things you do in your own way or in a way that’s different from many of your customers, deep curious questions you ask establish that. Sharing your curiosity adds value to a business.

As a customer, I value a brand that’s curious about what I like. It makes me curious about the people behind the brand. I want to get to know them and once that happens, I want to do business with them too.

How might you use curiosity to promote your brand?

Be irresistible.
–ME “Liz” Strauss
Work with Liz on your business!!