Hate Self-Promotion? … Could Trust Be the Issue?

Deliverables Depend on Trust

Ask a venture capitalist what moves him or her to invest, what you’ll hear is a definition of the word trust. How could it be otherwise? A VC is betting on an investment to pay off. It’s a trust situation. A sure thing doesn’t exist in business.

Trust is part of most every purchase decision we make. We trust that we get what we paid for in working order. We trust that the people who offered it will stand behind their offer.

Trust is also part of the offering. Marketing and promoting what we do also requires trust — trust in ourselves, trust in our products and services, and a bond of trust with the person we’re telling about them.

• If we trust ourselves, we’re confident that we’ll deliver on the promises we make.
• If we trust our products and services, we know they’ll meet and surpass the expectations of the person who invests in them.
• If we have a bond of trust with people about what we do, we’re not worried about our credibility. We talk to them as we talk to our friends, fully expressed and enthusiastic to share something we believe will help. They hear us as we want to be heard.

Do you hate self-promotion and marketing? Could it be that you’re trying to sell before you know the potential buyer trusts you?

–ME “Liz” Strauss
Work with Liz on your irresistible offer.