Video marketing has become an extremely popular approach for generating interest in services or products offered online. With so many affordable tools in the marketplace, videos can be easily produced and distributed online for less than what other mediums (like TV) would cost.
Consequently, utilizing the ever-so-popular video testimonial has become a common approach to connecting with prospective customers. And the proliferation of video cameras installed on most computers manufactured within the last few years has made it easy for people to record their own videos. Businesses are starting to leverage this recent technology trend to gather raw video submissions from customers – without the enormous costs of doing an on-site or commercial production.
But preparing your customers to record a proper video is critical for gathering useful video clips that can be displayed as effective testimonials on your website, blog, etc. Here are some tips to ensure you get the most out of your customers when they hit that record button.
Don’t be afraid to give them some direction
A good testimonial doesn’t have to rely on fancy scripts to get the point across. But it can be to your company’s benefit to provide customers with some direction.
- Consider giving them talking points, however broad they may be;
- Encourage them to focus on their overall customer satisfaction, the ease of working with your business, or whatever other angle you want your testimonial video to take;
- Encourage them to talk about any unique experiences or stories that reflect well on your company;
- Don’t be afraid to ask them to talk about certain aspects of their experience that other customers aren’t likely to share.
Explain the real value of their testimonial
You’re probably seeking testimonials for one reason: they’re valuable to your business and can lead to more sales. Don’t sidestep this goal – let your customers know up-front how integral their relationship is to your business, and explain that their testimonial can be a big boost to your business’s future.
You don’t have to encourage them to exaggerate or lie for your benefit, but by understanding the value they have within your company, they will feel empowered to help – particularly if they are satisfied.
Strike while the iron is still hot
Timing is everything. The best time to approach your customers about recording a video testimonial is while they’re enjoying the benefits provided by your product or service.
If they’re actively enjoying your product or using your service, you have a better chance of getting them to agree to record a quick video than you will if you wait until their customer experience is weeks or months old.
Thank you, Sean, for adding to the conversation! Killer testimonials do so much.
–ME “Liz” Strauss
Work with Liz on your business!!