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How To Prep Your Customer For A Killer Video Testimonial

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by
Sean Rosensteel

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Video marketing has become an extremely popular approach for generating interest in services or products offered online. With so many affordable tools in the marketplace, videos can be easily produced and distributed online for less than what other mediums (like TV) would cost.

Consequently, utilizing the ever-so-popular video testimonial has become a common approach to connecting with prospective customers. And the proliferation of video cameras installed on most computers manufactured within the last few years has made it easy for people to record their own videos. Businesses are starting to leverage this recent technology trend to gather raw video submissions from customers – without the enormous costs of doing an on-site or commercial production.

But preparing your customers to record a proper video is critical for gathering useful video clips that can be displayed as effective testimonials on your website, blog, etc. Here are some tips to ensure you get the most out of your customers when they hit that record button.

Don’t be afraid to give them some direction

A good testimonial doesn’t have to rely on fancy scripts to get the point across. But it can be to your company’s benefit to provide customers with some direction.

  • Consider giving them talking points, however broad they may be;
  • Encourage them to focus on their overall customer satisfaction, the ease of working with your business, or whatever other angle you want your testimonial video to take;
  • Encourage them to talk about any unique experiences or stories that reflect well on your company;
  • Don’t be afraid to ask them to talk about certain aspects of their experience that other customers aren’t likely to share.

Explain the real value of their testimonial

You’re probably seeking testimonials for one reason: they’re valuable to your business and can lead to more sales. Don’t sidestep this goal – let your customers know up-front how integral their relationship is to your business, and explain that their testimonial can be a big boost to your business’s future.

You don’t have to encourage them to exaggerate or lie for your benefit, but by understanding the value they have within your company, they will feel empowered to help – particularly if they are satisfied.

Strike while the iron is still hot

Timing is everything. The best time to approach your customers about recording a video testimonial is while they’re enjoying the benefits provided by your product or service.

If they’re actively enjoying your product or using your service, you have a better chance of getting them to agree to record a quick video than you will if you wait until their customer experience is weeks or months old.

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Author’s Bio:Sean Rosensteel is the Head of Business Development at Bravo Video, a web-based platform that enables businesses to easily capture video from customers, users and fans – right over the web.

Thank you, Sean, for adding to the conversation! Killer testimonials do so much.

–ME “Liz” Strauss
Work with Liz on your business!!

SOBCon: Called the Most Powerful Life Changing Conference

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recently gathered together quotes from SOBCon participants in “The Most Powerful Life Changing Conference Event, SOBCon, Comes to the Pacific Northwest.”

Lorelle admits that describing SOBCon is a challenge, and that the words of others tend to summarize her own feelings and experiences.

I’ve been tortured the past few weeks on how to convince you that attending SOBConNW 2011 on September 16-18, 2011, will change your life. As usual, when it comes to my favorite annual conference, I find myself wordless. It’s that profound.

If the SOBConNW Program and descriptions at the SOBCon site doesn’t convince you, maybe these people can.

If you are looking for your own words to describe your SOBCon experience, or want to know more about how SOBCon has changed and influenced the lives and online businesses of others, take a moment to read through her post.

Thanks, Lorelle, for being such a fan from the start.

Register now for SOBConNW and your own life changing experience.

Do A Survey to Focus Your Business

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Our Customers Know

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Have you noticed? Everything about setting up a business requires clean decisionmaking that comes from both heart and head. In other words, to do it well, we have to know who we are.

My friend, Dawud Miracle, and I take that idea seriously. We don’t just discuss it in the one2one conversations on our blogs. We talk about it on the telephone and via email whenever the need strikes, which is often enough.

A few weeks ago, I asked Dawud how I might help a client get to his core offer and together we decided a survey might be one way to go. If you’re feeling a bit the same way, let’s see how a survey would help.

A Survey to Focus Your Business

The single greatest value that I bring to a client relationship is the truthful perception of someone who is not them. I stand outside their business and tell them what a naive, intelligent customer sees.

Getting focus means seeing who we are and what we do well. If the picture is too foggy, it’s helpful to have several points of view against which to test our perceptions of ourselves.

An informal survey can gather those points of view.

A Survey to Focus Your Business

Let’s start with the survey itself. Here are some survey questions to make this happen for you. You’ll notice a blank for your name or the name of your business.

  1. What kind of work does _____ love doing? Why do you think so?

  2. What successes can you point to that _____ has had in the past? What does _____ do better than almost everyone else?

  3. If you were to recommend _____ to a close friend, what would you say?

  4. Do you see any disconnects in what _____ loves doing and does well, and what _____ could be doing to serve customers?

  5. What do you think _____ can promise to deliver that people really need? Are you confident that _____ would keep that promise? What makes you think so?

  6. Would you count on _____ to deliver on that promise? What makes you think as you do?

Only six questions, but use them well and they’ll get some critical information.

Putting the Survey to Work for You

Sometimes the key is asking questions. Sometimes the key is having someone ask for you. To get a true picture of how folks see your business, I recommend that you allow them to talk a friend anonymously rather than having them write to you.

People often say the best things about us when we’re not listening.

Let’s get this survey rolling.

  1. Ask a friend to be an interviewer.

  2. Provide the interviewer with no more than 7 questions. Use the ones above to get you started. Ask interviewer to help you word any additional questions so that they leave room for explanation.

  3. Identify no fewer than 5 people who are familiar with your business or your performance at businesslike tasks. Have the interviewer help you choose folks who can give an informed response. Work toward a list that represents the customers you want.

  4. Discuss with the interviewer the best way to introduce the interview to each person on your list. Make it a goal together to set up a high-trust situation so that each respondent can answer freely.

  5. Have the interviewer contact the people on the list and conduct the interviews.

  6. Ask the interviewer to compile the constructive information into a summary or a bulleted list for each question. Respect respondent’s privacy. You’ll want to survey them again.

  7. Discuss a plan of action with the interviewer. He or she was heard the responses and so can say whether your reaction is the right size for the information gathered. He or she knows whether you need to find out more on some points.

  8. Use what you found with what you know about yourself and your business to
    • Decide what businesslike thing you love doing.
    • Choose your ideal customer.
    • What you can promise and deliver to the ideal customer you want to serve.

  9. Introduce changes you’ve identified into your business slowly and one at a time.

Information from people who know us is the most valuable data we can find. When we put it with what we know about ourselves and what we do well, we can make incredible things happen.

How might you use a survey to improve your business?

–ME “Liz” Strauss
Is your business stuck? Check out the Start-up Strategy Package. Work with Liz!!

Related
To follow the entire series: Liz Strauss’ Inside-Out Thinking to Building a Solid Business, see the Successful Series Page.