Taking This Show on the Road
In an hour or so, I move my computer downtown to a hotel in Chicago while I attend a literacy convention. I know. I know. I live here. I could stay at home.
It’s a bit of a financial hit. Convention hotels in Chicago aren’t particularly inexpensive, but I see it as an investment in my customers and myself.
It’s hard enough to give my clients my undivided attention at a convention of 15,000 attendees. I want to have the flexibility to be at their exhibit booth when meetings inevitably are rescheduled. I want to be around for the after-hours events when relationships become real.
An adage in publishing, perhaps in every business, says:
Quality. Schedule. Budget. Pick Two.
What’s the right choice? Is it always the same two?
Besides it will be fun, sending you notes from the convention. Any advice you have for me while I’m there?
–ME “Liz” Strauss
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