Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
Sticky Figure
Now, there are lots of ways to find suppliers. You can Google, make phone calls, field incoming sales calls, sit through capabilities presentations, go through an RFP process, vet vendors, pick one and hope it worksâ¦.you know the drill. Inefficient, time-intensive, risky.
Life as a Literary Agent
Too often, people sit down and nervously launch into some kind of story and I find myself dizzy with confusion. I sit there like a deer in the headlights and then I say something like, “Let’s back up. What’s your name? And is this fiction or nonfiction?”
Steve Farber
So, imagine my surprise (really, really great surprise) when I started to hear from educatorsâteachers, principals, administratorsâabout how theyâd been applying the principles of Extreme Leadership in their buildings, in their schools, their classrooms. Iâve written about several of these amazing educators on this blog.
OPEN Small Business
While social media cheat-sheets and short cuts are available almost everywhere you look, the truth is that we have some work ahead of us. To help, Iâve assembled a list of five best practices to help you build, cultivate, and measure success in the new web right now.
Blue Sky Factory
If I could give you one piece of advice to make your email marketing efforts optimized, it would be to make sure you are fulfilling these 3 integral factors for email deliverability:
Media Post: Research Brief
Traditionally, PR has focused on reputation, earned media, third-party validation, and awareness-building – while marketing has been generally focused on advertising, sponsorships and lead-generation. The conversation has centered on how these two disciplines should be orchestrated to increase the overall effectiveness of outreach.
Social media contains elements that both disciplines find appealing and complementary to their existing efforts, so the debate has shifted towards who should “own” social media and, more importantly, how best to integrate social media with broader marketing or communications channels.
Related ala carte selections include
Digital Dads
Now, donât get me wrong. I am the farthest thing from an uptight prude. But, as I sat there in the audience and watched the 6 & 7 year old teams shake things they didnât have and perform moves that were more appropriate for a stripper pole then a school stage I had to stop and wonder. Why are we letting our kids do this?
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss
I’m a proud affiliate of
