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SOB Business Cafe 07-11-08

July 11, 2008 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Productivity in Context makes a point about working together and does it via an interview.
When I got to meet Ryan face-to-face at SOBCon in Chicago this past May, I asked him about those discussions and how they led to a new product being offered by the company that he worked for.

Thoughts on Co-Creation


Diva Marketing Blog makes a point about what happens when we know people.
I wondered if it would have made a difference to any of them if they knew the clerk behind the counter. I wondered if they would have bought more stamps, shipped more packages or been more patient if they had read a Postal employee’s blog.

Social Media Marketing Musings .. What If ..


Chris Webb makes a point that applies to more than book reviews.
We always hope for positive reviews of our books, but there is a rare and magical event that only occurs every once in a while. It is the ability of a single review or recommendation to propel a book to bestseller status.

Promoting Your Book – The Power of Just One Recommendation


the brandbox makes a point about when more is too much — unless you’re good with cream cheese.
Here’s why I’m adamant that a focused brand beats an “everything” brand any day (unless you’re a bagel).

Diluted Brands: Just Add Everything


Viral Garden makes a point about learning the culture in a new country.
But I saw an interesting example yesterday of how companies need to know the unwritten ‘rules’ of interacting with people via these sites/tools.

Companies need to tread lightly when entering online communities


The Broad Brush makes a point about what prepares us to be successful.
You can’t go home until the paint is dry – folks want to come on the soc net scene and splash around and think they’ve done it.

10 Things The Service Taught Me About Social Networking


Related ala carte selections include

Director Tom points out the big question.

What’s Your Big Idea?


Thanks to everyone who’s bought and blogged about the eBook!

Buy the ebook and find out the secret.


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

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Filed Under: SOB Business, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

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