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Being Smart by Accident: Why Living Your Brand as a Writer Is Everything

December 5, 2006 by Liz

Every Choice IS the Story

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In 6+1 Traits — Word Choice, I make the point that we cannot talk without talking about ourselves. The words that we choose to express what we mean also reveal things about who we are and our world view.

The same is true about every choice we make. What we bring to each choice is our experience as a person and a writer. Therefore, each choice we make reflects who we are in a most telling way. Our writing and how we present it says more than we sometimes imagine. That’s why we need to internalize what we stand for, what we value and offer as an entire story. In other words, as a writer, a business person, someone people read . . .

It’s crucial to live our brand to communicate clearly.

I had this brought home to me by a reader, TS, this week. Choices I unconsciously made affected how he saw, not just this blog, but blogging in general. I’ve included an excerpt from his email that tells the story. . . .
[Read more…]

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: 6+1-traits, 6=1-traits-of-effective-writing, bc, blog-promotion, Customer Think, personal-branding

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