But the Sky Is WAY Up There!

When I introduced this series with the overview The 5 Step Strategy that Saved a Company Can Also Get You to Your Dream, Chris and Hendry Lee pointed out in the comments a mistake that is easy to fall into — setting an unbelievable goal.

After all, we’ve decided. We want to get going, make things happen, put our strategy in place. So let’s choose a goal that’s mighty, powerful, and going to get us there now. Friends and family, thinking the problem is self-estem, often advise and encourage us to do just that.

Soon enough we end up with a goal like this one.

“Find Your Bliss and the Money Will Follow.” That’s a dream — too nebulous to be a strategic goal. I can imagine bliss, sort of, but I can’t define it. I can’t put my arms around it or draw a map to show me or anyone how to get there.

The irony is that when we face an impossible goal, we become overwhelmed, lose that self-same self-esteem, and talk ourselves out of our quest, knowing we’d fail. After all, I can’t ahieve or become what I can’t define or see — I’m not foolish enough to try that.

End of quest, end of strategy to improve,.we’re left without the goal, somehow feeling less for even thinking about trying. We might even be thinking that strategy is something that other folks do . . .

Pfft! balderdash, piffle, and keruffle. All four apply to that response. Add to that . . .

Unbelievable!

We’re not what’s wrong in this picture. The goal is. [Read more…]