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What Have You Done to Become a Leader?

June 13, 2011 by Liz

Following or Finding a Path 1

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Who are you? How do you make a difference? Sometimes it’s a natural talent. Sometimes it’s a skill. Sometimes it’s a core value or quality that speaks to our humanity. Always it’s a statement based in the strengths of uniqueness. Sharing that unique strength with purpose is what defines a leader’s path.

Are you an artist, great at details, exceptional math? Can you code like banshee or persuade others to do anything? Are you easier to work with or faster than almost anybody? Do you ever find yourself thinking that what you do well is something everyone can do?

Just because it’s easy for you, doesn’t mean that I can do it.

Leaders know their uniqueness and own it.

Sorting out and evaluating what we know about ourselves is a leadership task. As Warren Bennis said in his book, On Becoming a Leader … we become leaders the moment that we …

  • decide how we will be.
  • take blame and responsibility.
  • know that we can learn anything we want to learn.
  • reflect on our experience, because it is through reflection we understand what we’ve learned.

Becoming a leader is a decision and a strategy, not an accident.

Reflect a while on what Warren Bennis said ….

  • Have you decided how you will be? Have you defined what the best version of you is? Have you chosen those values are most important to you? Do you choose the people you work with and the people you call friends by the values they share? Do you know what behaviors are your deal breakers? A leader is impatient to be the best and the most human now, not sometime in the future.
  • Do you take responsibility for yourself? Have you figured out it’s not the bad things other folks do, but how we hold on or respond that makes the difference? Are you still blaming someone for something that happened when you were a kid? A leader takes responsibility for building a life in which such things are history.
  • Are you the learning you could be? It’s true that we can learn anything we want to, but we’ll always be more inclined toward what we’re genetically programmed to do well. We can learn to move our fears and use them to fuel our learning. We can learn to change our minds about what we like doing. We can learn to find the best in any situation. Leaders are hungry to learn from everything and everyone around us. That’s what propels us forward.
  • Do you reflect on what your experience? Most of us spend time thinking hard about the negatives. We debrief our failures until we know them intimately. What about our successes? Do you reflect on what gives you energy? Do you think about why people listen to you? Leaders take time to reflect on the things that move them and engage the people around them.

Leadership is first about leading our own lives.

Learning to lead ourselves is how we understand what makes a leader. People see that in our demeanor and we see it in other people. They recognize the unique value and strength that’s individual in each person. It’s natural to reach out as leaders to align our goals and build something that none of us can build alone.

What have you done to become a leader in your own life?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

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The Only One

Filed Under: Community, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, management, Warren-Bennis

Beach Notes: Do Things Differently

June 12, 2011 by Guest Author

by Guest Writers Suzie Cheel and Des Walsh

You will never know what you might see!

We are normally at the beach early morning and often see stunning sunrises. On Friday we were shopping by the beach and we had loaded the car up and i was about to get in when Des said: “Look at the sky.” I looked up and saw this amazing sky.
Sometimes we are preoccupied with the task at had that we can miss the beauty around us. We almost missed this magnificent sunset.

Suzie Cheel & Des Walsh

Filed Under: Motivation, Successful Blog Tagged With: bc, Des Walsh, LinkedIn, Suzie Cheel

Thanks to Week 294 SOBs

June 11, 2011 by Liz

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Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

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312digital
the-dexter-speaks
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pads-chicagos-blog
peter-wrights-blog

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

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Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, Successful and Outstanding Blogs

Entrepreneur, Engineer, and Accountant All on Track?

June 10, 2011 by Guest Author

A Guest Post
by Bruno Deshayes

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Being your own boss is a great feeling. But there is one thing missing. There is no-one to tell you what to do. How can that be a drawback?

The Small Business Juggling Act

If you are on your own running an enterprise you have to be responsible for no less than 3 different functions: the entrepreneur, the engineer and the accountant.

The entrepreneur is the visionary. The one who dreams big plans. The one who has the ability to see beyond our mental horizon. The one who can sense what people really want as opposed to what they complain about.

The engineer is the one who comes up with the goods. The one who disappears in his attic to emerge two weeks later in an eureka moment shouting: “It works!” the geek who fumbles until it runs. The nerd who never sees disappointment as failure but as a learning experience.

The accountant is the conservative type. He has to tone down the other two above. He is risk-adverse and opposes change and innovation. His pride is a good cash flow and a nice steady increase in profits. His idea of the future? Superannuation. His favourite hobby? Cutting costs.

You can see from the start that these people are set for a conflict because their motivations are so different. That could be the reason why small business partnerships fail. Now consider the implications when those 3 roles are concentrated on the one and same person! To juggle those 3 hats you have strong personal discipline and use reporting tools to keep you on course.

Do you have any strategies for keeping all three roles — Entrepreneur, Engineer, and Accountant — on track?

——
Bruno Deshayes is a writer, designer and developer who runs an online accounting system, at time-billing and invoicing system and a website to document and keep track of your goals. You can find him on Twitter as @brunodeshayes

Thanks, Bruno! Keeping all three functions going and balanced is important to every business large or small.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Business Life, Motivation, Successful Blog Tagged With: bc, Bruno Deshayes, business management, LinkedIn

The Polar Bears have had it…

June 9, 2011 by patty

by Patty Azzarello

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Recently I was on the street in a downtown area, and I came across a group of young people with clipboards.

One of them engaged me to share the plight of the polar bears, and all the bad things that are happening to them because of global warming.

My policy on donating to charities is twofold:

1. I have a group of organizations that align closely with my values to which I donate the bulk of my charitable contributions, and

2.  If someone has a good pitch, I’ll usually give them something — 10 or 20 or 50 dollars, because I respect the work they are doing.

OK.  So I want to help the Polar Bears…

I didn’t need to hear a long story about the Polar Bears. I understood the issue. I cared.

This young woman was selling her heart out so I said, I’ll give you $50. 

She said, “I can’t take cash”, what you need to do is sign up here for an ongoing monthly contribution.  Your credit card will be billed each month for the amount you choose. (The lowest monthly contribution on the form was $20.)

I understand you can’t take cash, I said, but I am not going to sign up for a monthly donation.  Can’t you check off somewhere on your form that this donation is a 1-time payment?  NO.  And then she proceeded to tell me why I was wrong to ask.

How to prevent your customers from giving you money

So let me get this straight.  Here is a chance to get my name, my email, and my credit card information – and $50.  And the opportunity to remind me forever after about the polar bears, or other related causes, and ask me for additional contributions forever after.  And the answer is “NO, we can’t do that…”

So I started thinking about all the things businesses do to prevent their customers from giving them money.

The root of it is that buying is an emotional decision for any product or service.

In the mood…

I thought it was very well put by a shop owner I know in a town that is fairly wealthy, during the early days of the economic downturn. He was telling me, “It’s really hard.  Clearly, my customers have money, that’s not the issue.  The issue is that they are not in the mood to spend it right now”.

Think about that.  The opportunity of having a customer who is in the mood to buy.  Wouldn’t you want to do everything possible to tip them over the edge to buy from you, right now, while they are in the mood?

I was in the mood to help the polar bears.  I was turned away.

If you have a customer who is in the mood to give you money right now.  Take it!

More income-prevention techniques

Here are some additional things I have seen businesses do to “break the mood”, and fail to close the deal.

1. We don’t offer this as a product, only as a service.  Or, we don’t offer this as a service, only as a product.  Know how your customers want to buy what you offer, and offer it their way.  Yes, it’s harder for you, but that’s why you get the profits — from dealing with the hard parts and making it easy for the customers to get what they want.

2. No online purchase option. Or the order and payment process is so difficult or confusing that people have to call you anyway. (strike 1) Then staff the phone with incompetent, annoying people, (strike 2) who can’t help, or answer questions, let alone sell (strike 3).

3. We don’t’ take American Express. Get over it.  It’s a little more expensive to you as a merchant.  But people like using their Amex card, and often have business reasons to do so.  You are just demonstrating that you are not a real business.

4. This product isn’t available yet – That may be true, but sell something that IS available now, and include an upgrade to the thing they want later.

5. Continuing to sell after the person is ready to buy.  There’s almost nothing more annoying.  Once the customer wants to buy – STOP selling!!

Dear Charity Organizations,
In my humble opinion, you should give this army of enthusiastic young people (not to mention the polar bears) a chance. Let them close the deal on one-time contributions and get email addresses of actual donors that you can upsell later.  They are working their hearts out for you,  and you have tied their hands. 

I’ve since, been similarly approached in two more cities, and my one-time donation refused. 

PS. Because I wrote the blog post and used the polar bears for an example, I have made a donation to help the endangered polar bears.  But in general, by the time I get back to my computer and have the chance to go to your website, find the program I was interested in, to make a one-time donation, I am no longer in the mood.

Remember, Your product and your value proposition are only part of the reason people buy. If all of that is great, getting them to part with their money is still a personal, human, emotional action.

Whether you are selling shoes, subscriptions, or enterprise technology, make sure you don’t miss the mood.

By the way, I later realized that online their online donation process didn’t work! I was never charged. I went through their whole payment process, but they again failed to take my money.

—–
Patty Azzarello is an executive, author, speaker and CEO-advisor. She works with executives where leadership and business challenges meet. Patty has held leadership roles in General Management, Marketing, Software Product Development and Sales, and has been successful in running large and small businesses. She writes at Patty Azzarello’s Business Leadership Blog. You’ll find her on Twitter as @PattyAzzarello. Also, check out her new book Rise…

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Filed Under: management, Successful Blog Tagged With: bc, Business Leadership, LinkedIn, Patty Azzarello, Selling

The Book List: #SOCIAL MEDIA PRtweet & The Seed

June 8, 2011 by teresa

The Book List: a weekly series by Teresa Morrow

I’m Teresa Morrow, aka The Author’s Cheerleader and I work with authors & writers to help them with their online book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!). The books in The Book List series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘#SOCIAL MEDIA PRtweet’ by Janet Fouts

In #SOCIAL MEDIA PR tweet Janet Fouts shows you how. Social media, as she explains lucidly, is not about one-way broadcasting but about two-way communication. Sure, your company’s PR messaging needs to go out but after that you also need to engage your audience, assimilate feedback and close the loop. In other words, social media is all about dialog.

Public relations is a changing field and it can be a challenge to manage and control corporate messaging
in these times of lightning fast responses and broad data dissemination. Bottom line? You can’t control social media, so you’d best learn to understand how to work with it instead of against it. The tips in this book will get you on the road to understanding the potential of this medium. The fact that these are delivered in 140 characters or less demonstrates the value you can deliver in small packages.

Here are a few tweets from the #SOCIAL MEDIA PRtweet I enjoyed:
#10 Social media is turning PR professionals into content publishers.

#24 Post relevant and useful content on a forum with a high Google page rank and it will raise the ranking of
your website too.

#40 Every day find ten people already in your network and support them in some way. Share their blog post, or their new product or service.

#47 Creating a blog can open a lot of doors and help establish you as an industry expert, serve as a
platform to engage consumers on a deeper level, and be a safe place to introduce a new product.

#76 Be generous. Quote others and link to their content as a benefit to your followers without apparent
benefit to yourself.

About the Book*:
PR has always been demanding. With expectations of lightning-fast responses, today’s consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger…and the opportunity. It’s very easy to make PR blunders with social media, simply because you cannot control it. Then how do you learn to use social media, work with it, exploit its potential fully and make it an integral component of your PR toolkit?

About Janet*:
Janet Fouts, is a social media coach, author, speaker and entrepreneur who helps individuals and corporations use social media tools effectively and efficiently. Her recent titles, Social Media Success! and #SOCIALMEDIA NONPROFIT tweet drew on her 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her coaching practice, Janet is Founder of the Social Media Coaching Center and Senior Partner at Tatu Digital Media, an award-winning, San Jose-based web design and development firm. She generously shares her knowledge and expertise on JanetFouts.com.

You can order a copy of ‘#SOCIALMEDIAPRtweet’ online at Happy About (the publisher’s site).

Next, I would like to introduce you to a book on the business book list on Amazon: ‘The Seed: Finding Purpose and Happiness in Life and Work.

‘The Seed’ by Jon Gordon

This book came out recently on the new releases (business) list on Amazon.

“Why am I here? What is my purpose? Is this what my life is supposed to be?

Great questions! Jon Gordon’s new book, The Seed, helps readers discover the answer. Through a wonderful story about a man given a two week leave of absence by his employer to, essentially, contemplate and renew his commitment to his job, we learn a method to explore our own satisfaction and find our purpose. The keys are, first, being open to discovery and, second, being open to the possibility that we may already be living our purpose but are missing the realization of, and passion for, that.” Eleanore Biddaulp, Amazon reviewer

About the Book
A business fable to help you discover your purpose in work and life

New from Jon Gordon, the international and Wall Street Journal bestselling author of The Energy Bus, The Seed takes you on a quest for the meaning and passion behind work. Josh, an up-and-comer at his company, is disenchanted with his job. Challenged by his boss to take two weeks to decide if he really wants to work there, Josh takes off for the country, where he meets a wise farmer who gives him a seed and a promise: find the right place to plant the seed, and his purpose will be revealed.

Through Josh’s journey cross-country journey, you’ll find surprising new sources of wisdom and inspiration in your own business and life.

Nobody captures the deeper meaning of business like Jon Gordon, and The Seed is his most searching and significant book yet. Whatever your profession, take this insightful look at the purpose behind work, and plant The Seed of inspiration in your life!

About Jon*:
Jon Gordon is a speaker, consultant and author of the international best seller “The Energy Bus,” “The No Complaining Rule,” “Training Camp,” “The Shark and The Goldfish” and his newest book “Soup: A Recipe to Nourish your Team and Culture.”

Jon and his books have been featured on CNN, NBC’s Today Show and in Forbes, Fast Company, O Magazine, The Wall Street Journal and The New York Times. His principles have been put to the test by numerous NFL coaches and teams, hospitals, Fortune 500 Companies, school districts and countless leaders in business, healthcare and education.

Jon is a graduate of Cornell University and holds a masters in teaching from Emory University. When he’s not speaking to businesses, hospitals or schools, you can find him playing tennis or lacrosse with his wife and two “high energy” children.

*courtesy of book website and/or Amazon

You can purchase a copy of ‘The Seed’ at Amazon.

Filed Under: Business Book, Business Life, Successful Blog Tagged With: bc, Business Life books, Janet Fouts, Jon Gordon, social media books, The Seed Book

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