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Search Engines & People Care about Anchor Text in Links

June 30, 2006 by Liz

Anchor Text

New Blogger Logo

When you code a link to another blog or website, the link anchor text is the name or description that you give to the link. The anchor text is the word or words that people click on to take them to where the link leads. These visuals show a sample link code and how the anchor text would look in to your readers.

<a href=“http://[URL goes here]”>Link Anchor Text</a >

would look like this to readers:

Link Anchor Text

Some people use the name of the site or blog as anchor text. Some use words such as here or click here instead.

Search Engines Care about Anchor Text

It’s good SEO (Search Engine Optimization) to anchor your links with strong descriptive text. Strong anchor text is a sign of a blogger who knows best practices, who understands how search engines travel links, and who cares about readers. Aaron Wall, who wrote the book on SEO, recommends avoiding click here anchor text, except in the rare case when it can’t be avoided.

Search engines pay attention to what you write in your anchor text. Spiders use anchor text as they follow links. The anchor is an opportunity to show how your post relates to the information you have linked to. It’s a way underscore to the relevancy of what you have been saying. Take the time to be descriptive when choosing text to anchor your links.

It’s also good be inconsistent when you name multiple links to the same source.

Why? [Read more…]

Filed Under: Successful Blog Tagged With: bc

SOB Business Cafe 06-30-2006

June 30, 2006 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Benjamin Yoskovitz guest hosts at Steve Remington’s blog to ask us if we’re sure we know what our blogs are about.

What's Your Blog About Again?

Mike Sigers lets us in on secrets we need to know about selling.

Fraser talks about and offers video on the influence of effective communication.

Fraser on influence -effective communication

Marianne Ricmond returns from WOMMA with a message that is as old as the fifties wbout how we should see our customers.

Message from WOMMA: Open, Honest Communication

Easton lets us know why Business Blogwire is so popular. (All of this time I thought it was Yoda.)

Best of Business Blogwire

Related ala carte selections include

I was listening to Christine Kane while I was typing this and drinking coffee from a beautiful golden coffee mug from Tom Vander Well. Thanks, Tom!

Tom reminds us that upselling can be a way of helping out.

Upselling Doesn't Have to Be Hard Selling

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Content, Marketing /Sales / Social Media, Personal Branding, SOB Business, Successful Blog Tagged With: bc, Ben-Yoskovitz, blog-promotion, Christine-Kane, communication, Easton-Ellsworth, Fraser, influence, Marianne-Richmond, Mike-Sigers, niche-marketing, sales, Steve-Remington, Tom-Vander-Well, upselling, WOMMA

Net Neutrality 6-30-2006

June 30, 2006 by Liz

Net Neutrality Links

I’ve added these links to the Net Neutrality Page today.

Net Neutrality Amendment Defeated in Senate Committee

“We are not going to get it solved with one solution or the other,” telecom analyst Jeff Kagan told the E-Commerce Times. “We have to come up with alternatives and compromises. I don’t know what will be acceptable to both sides.”

A U.S. Senate committee on Wednesday rejected an amendment that would prevent Internet service providers from charging Web firms more for faster service to consumers. The amendment failed by an 11-11 vote. . . .

Psst! The Internet just went corporate

Did anybody feel a disturbance in the Force yesterday? Nope, I didn’t either. But Neo was spinning in his cybergrave: The ‘Net went corporate on Wednesday, with the blessing of the U.S. Congress.

Yes, you can still surf anywhere you want on the Internet. But depending on what you’re looking for, it may take forever to load. See, there’s this bill sponsored by the telecommunications industry (uh-oh) intended to remunerate carriers for their support of the Internet. It all comes down to that wonderfully vague and innocuous term “‘Net neutrality”: Right now, everyone’s site is carried with equal speed and service, whether it’s Google.com or Ihaveapetferret.net. But the telco companies want high-dollar outfits (like Google) to pay for better service. That means Ihaveapetferret.net (and any other small site without Google million$ at its fingertips) likely won’t have the cash to pay up — and will get ghettoized by the carriers. Meaning… unless your blog is a blockbuster, no one’s going to read it. It’ll simply take too long to load.

Has Anyone Read the FCC’s USF for VoIP Order yet? To lift from Stephen Colbert, “Is it bad or the worst thing we have ever seen out of Washington?”

All I can do is ask: Was recent DC activity on Capitol Hill a calculated effort of misdirection of David Copperfield proportions (David Copperfield of modern magic and Claudia Schiffer fame, not the David Copperfield of Dickens fame, although many a VoIP provider might, as a result, find itself living in a Dickensian “Bleak House” as a result)?

How come we couldn’t see the humungo elephant right in front of our eyes? While we were amassing all our troops on the hill trying to protect our flank on the eastern front, we were getting wiped out this week on the western front. Why does the FCC say VoIP providers give us all your money?

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Filed Under: Business Life, Community, SOB Business, Successful Blog, Trends Tagged With: bc, FCC, Google, Jeff-Kagan, Net-Neutrality, VOIP

How to Code Links for Sidebars and Posts

June 29, 2006 by Liz

How to Code Links

New Blogger Logo

One of the first things I encountered as a new blogger that seemed to perplex me was writing the code to build my own links. Once you know how, it seems easy.

I remember too well a major directory I wanted to be in that required you take a button and link it back to their blog. They didn’t provide the code only .jpgs of buttons. I wrote support for help and a guy with geeky attitude basically said, Figure it out for yourself.

Even if you already know how to code links, having this post that lays it out plainly is a handy thing because you’re bound to have a new blogger friend ask you for help on this in the next few weeks.

To keep a blog healthy and sleek, build links the old-fashioned way. It’s really not hard once someone shows you how.Turn the page for explicit examples. [Read more…]

Filed Under: Blog Basics, Links, Successful Blog Tagged With: anchor_text, bc, blog_promotion, blog-promotion, how_to_code_links, link_building, making_links

Net Neutrality 6-29-2006

June 29, 2006 by Liz

Net Neutrality Links

I’ve added these links to the Net Neutrality Page today.

Net Neutrality Matters by Scott Russell

Imagine a world where Internet performance is controlled by the company who owns the cables and where speed is sold to the highest bidder. Imagine a world where some Web sites load faster than others, where some sites aren’t even visible and where search engines pay a tax to make sure their services perform at an acceptable speed. That’s the world US Telecommunications companies (telcos) such as AT&T, Verizon, Comcast and Time Warner are trying to create. . . .

To the lay person, it may seem like a laughable proposition. As Cory Doctorow (FreePress) put it, “It’s a dumb idea to put the plumbers who laid a pipe in charge of who gets to use it.” And yet the US congress is swaying towards the view of the telcos, so what’s going on?

Blogtopia “Under Grave and Immediate Threat”

Imagine trying to cope with today’s world without blogs.

On second thought, it’s too painful.

Yet, it may happen sooner rather than later:

Blogs have gained a growing cultural and political impact in the United States and worldwide. In the United States, they’ve been credited with playing a key role in the resignation of a U.S. Senate Majority Leader and the public repudiation of a longtime TV news anchor. Merriam-Webster’s Dictionary of the English language deemed “blog” its word of the year in 2004. The Technorati website boasts that it keeps track of some 28 million blogs worldwide.

Undeniably, blogs and their collective identity known as the “blogosphere” have become an extraordinary phenomenon. And no matter what topics they may discuss or what political leanings they may espouse, they are all under grave and immediate threat.

The Internet’s Oedipal Drama

Fundamental changes have already taken place in the Internet’s traffic load. In the good old days when the Internet was a private club for elite Universities and defense contractors, traffic was light even for the primitive pipes of the day. When congestion collapse appeared it was viable, just barely, to manage it with an end-to-end system that relied on good behavior on the part of the community, because there was a community. The overloaded Internet of the mid 80’s got new life from exponential backoff and slow start in TCP, because the most aggressive consumer of bandwidth was ftp, the files it transferred were short, and users were patient. They didn’t have spam, viruses, worms, or phishing either.

Now that the Internet has to contend with a billion users and multi-gigabyte file transfers with BitTorrent, the honor box model no longer works at all. When BitTorrent is slowed down by backoff, it simply propagates more paths, creating more and more congestion. In another year, the Internet is going to be just as unstable as it was in 1985.

This being the case, the carriers have to implement traffic limits inside the network, building on the mechanisms established as far back as the 1980s with RED and its progeny. This is the only way to control BitTorrent. There is no community and we’re not patient people.

And while they’re doing that, it makes perfect economic and technical sense to implement voice- and video-oriented QoS. Even Berners-Lee acknowledges this, he’s just on the neutrality bandwagon because he’s exercised about third-party billing for web content, a very obscure concern. So whether the phone company manages its links or not, whether they offer third-party billing for QoS or not, and whether the phone company competes with Akamai by offering content caching or not, the Internet will either change or collapse.

–ME “Liz” Strauss

Related
NET NEUTRALITY PAGE

Filed Under: Business Life, Community, SOB Business, Successful Blog, Trends Tagged With: AT+T, bc, Comcast, Cory-Doctorow, Net-Neutrality, QoS., TCP, Technorati, Time-Warner, Verizon

Link Leak Virus in Greek Cooking

June 28, 2006 by Liz

The Link Virus Epidemic

Link Leak Virus is a special strain of the indie virus with blogtipping mutations that occur in threes. On Open Comments Night the virus was released when a cooking contest was held on Thassos Island, Greece. Here are some cool links that were shared:

  • Cat Morely came back especially to leave this one. Internet public library
  • Hart offered THIS PLUGIN
  • and this one HART’s Famous Chili Recipe .

The Cooking Contest that Went Viral

Ben came early and in his typical fun-loving way. The donkey was cooking up some viral marketing techno baubles. Then he started the night with a contest. Finish this sentence. “I cook like . . .” Ben said. Next thing you know it’s a contest.

Ben even said that there would be prizes, and that I would be happy to donate them. As the night went the prizes became Ben’s idea again. A free complete set of the DVDs of Fawlty Towers, starring John Cleese. He left for a while to post-it on his blog. I went over to add it to Reddit — that could be how the virus spread so quickly.

Starbucker said I cook like I golf – I’m not very good at either, and probably never will be.

Joe said I cook like a Clam in a Casino.

Chris said I cook like . . . Basil the Donkey.

Things were sort of slow in the contest mode, so I decided to raise the bar a bit.

I said “Okay then, now I have to get serious about this cooking contest.

I cook like a cavewoman who hasn’t yet discovered fire and just found out that her caveman is having an affair with a wild turkey that isn’t really a turkey because cave people didn’t live anywhere near wild turkeys . . . wild turkeys hadn’t evolved yet. So in fact, he has been having his fun with a bird-like wild boar and now she not only has to set the idiot straight, but also has to find him food, before she kicks his butt out of the cave. And that hurts her very deeply. So she gives up eating . . . ”

Ben threatened to take that one viral with a YouTube video.

Starbucker came back with I cook like I exercise; very infrequently and when I do, I can’t do it very long or very well because of the fact that I do it infrequently, and because of the infrequency the net results of the exercise is very unsatisfactory, and because its unsatisfactory I only do it infrequently.

Chris, not to be outdone, offered
I cook like an Arnold Schwarzenegger movie. Good amount of beefsteak, lots of spice, and top it all off with a just bit of cheese.

All Trisha said was that My cooking and singing are kind of on the same level – I think it would be cruel to do to the plants.

Cat chimed in with I cook like a I dance (both of which I love). So at times it may be slow and easy. Others, fast, fast, fast.

HART I cook like my wife cleans .. when it comes to Stir Fry and HART’s Famous Chili Recipe.

Christine said she liked to listen to music while cooking, but never said how she cooked. I never said I was listening to her music through the whole comments night conversation. Gosh, she really is worth listening to.

The code-writing donkey and moose cooking up trouble with the swill sipping pig last I heard.

This Week’s Comment Quiz

One question, one answer for one link. Post the answer on your blog and leave a link to the post with the answer in the comments below. I’ll link your post when I announce you as winner. If we do it this way, I can take three winners.

The question is:

What did Kean want to add to his blog?

Until next week, I hope you’ll be here!

–ME “Liz” Strauss

Related articles
The Mic in ON in Tuscany!
Link Leak Virus Page

Filed Under: Blog Comments, Community, Links, SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, letting_off_steam, living-social-media, Open_Comment_Night

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