Anchor Text
When you code a link to another blog or website, the link anchor text is the name or description that you give to the link. The anchor text is the word or words that people click on to take them to where the link leads. These visuals show a sample link code and how the anchor text would look in to your readers.
<a href=“http://[URL goes here]”>Link Anchor Text</a >
would look like this to readers:
Link Anchor Text
Some people use the name of the site or blog as anchor text. Some use words such as here or click here instead.
Search Engines Care about Anchor Text
It’s good SEO (Search Engine Optimization) to anchor your links with strong descriptive text. Strong anchor text is a sign of a blogger who knows best practices, who understands how search engines travel links, and who cares about readers. Aaron Wall, who wrote the book on SEO, recommends avoiding click here anchor text, except in the rare case when it can’t be avoided.
Search engines pay attention to what you write in your anchor text. Spiders use anchor text as they follow links. The anchor is an opportunity to show how your post relates to the information you have linked to. It’s a way underscore to the relevancy of what you have been saying. Take the time to be descriptive when choosing text to anchor your links.
It’s also good be inconsistent when you name multiple links to the same source.
Why? [Read more…]