Successful Blog

How to Use Curated Content for Content Marketing

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By Jessica Davis

Content is at the center of everything digital. It is what people look for when searching for something on the web and it is what makes them share, like, subscribe, comment, follow, buy or donate.

But creating valuable content can often be quite challenging, and when you are not quite ready for this challenge, curated content comes to your rescue.

What is curated content?

Content curation basically involves sifting through relevant information on the internet and sharing the best of what you can find on your social profiles. However, curating content manually takes a lot of time and effort. To make things easier, you can use tools like DrumUp, Scoop.it and List.ly and overcome this hurdle. Using high quality, curated content projects you as an expert and an authority in your field. It gives you the reputation of being a reliable source of information, which will act as your social capital.

Why use curated content?

  1. To save time and money
    Original content can be expensive and takes a lot of effort and time to create. Content curation is a way in which you can make sure that you have quality content when you’re strapped for money or time.
  2. To become the trusted source of information
    Prudent use of quality curated content will turn you into an authoritative source on the web. Sharing high quality content can make you the preferred source that others refer to for advice, tips and suggestions.
  3. To create round-ups for better engagement
    Your audience could easily miss some content you share because information moves quickly on the web. Doing a round up of the best stories of the week on a specific topic can help them stay up to date. They will be grateful to find all the noteworthy advice and news that interests them in one post.
  4. To reach out to a wider audience
    Using different content formats such as audio,video, presentations, and infographics on different social media platforms will add variety to the content you share and will help keep it interesting.

Top 3 ways in which curated material can be shared and how

  1. Social media
    In a survey of 400 marketing professionals, 76% of the respondents said that they share curated content on social media. When using curated content on Twitter, try expressing an opinion or asking a question. But you’ll have to keep it short since you only get 140 characters. Facebook and LinkedIn on the other hand give you a little more scope for long-form content. You could write a summary, add a commentary or ask a question to begin a conversation.
  2. Newsletters
    Use newsletters when you need multiple pieces of fresh curated content all put together in one place. Remember that newsletters should include the latest in industry trends and data from the previous week, fortnight or month. Along with curated content, a good newsletter will include a note from the editor, original articles, calls-to-action and information on how to contact you.
  3. E-mails
    Though email has often been prematurely declared dead and irrelevant, there are marketing tactics that live on. Curated content can be used in email marketing. You can charm your subscribers with interesting and quality curated content sent straight to their inboxes. Share links to your blogs and social network profiles in the mail. You will only earn more loyal subscribers.

There are three main challenges you face while creating original content – paucity of time, inability to create sufficient amount of content and inability to create engaging content. Curated content can help you overcome all these challenges effectively.

Are you curating yet?

Author’s Bio: Jessica Davis has a keen interest in social media and content marketing, and writes about it extensively. She represents Godot Media – a leading content development company.

Who do you want in the trenches with you?

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Spoiler alert: this post contains a spoiler about the conclusion of Celebrity Apprentice.

You’re building a business. It has some similarities to going into battle.

  • You don’t really know what’s going to happen.
  • You need to equip yourself properly.
  • You must be in it for the long haul.
  • You need a strategy.
  • You must know what you want to get out of it. What’s the mission.
  • You need to have a thick skin and confidence.
  • You have to be able to handle unexpected events.
  • You need to know when it’s time to retreat with honor.

And.

You need the right people in the trenches with you.

Band of Brothers in the trenches

But how do you know who will be there, handing you the last cigarette as the artillery fire is landing all around you? Who will jump out of the trench with you and charge into the unknown, eyes fixed on the next hill? Whom do you want to share victory with?

Perhaps I’ve watched Band of Brothers one too many times, but I’ve always known that surrounding yourself with the right people is crucial to success. Jim Collins calls it “getting the right people on the bus.”

How can you discern who will be really invested in what you’re doing…as a colleague, partner, or customer?

How can you ensure that you have the right people?

Here are some tips:

  • Work with someone smarter. Surround yourself with people who inspire you with their resourcefulness, their savvy, and their education. If you need to be the smartest person in the room, you’re not cut out to be a business leader.
  • Work with someone who knows something different. If your special skill set is marketing, hire someone who’s an ace at finance. Know your own strengths, and choose people who compliment them.
  • Work with someone who’s been somewhere different. Find people who have a different life story, a different perspective. You don’t want to be surrounded by yes-men and yes-women. Find people who will argue with you if you’re wrong.
  • Give your people a way to shine. Leeza Gibbons won Celebrity Apprentice this week because she consistently took advantage of her team’s talents and allowed them the room to perform.
  • Stop trying to convince people. As an entrepreneur, your resources are best invested in people who already “get it.” When you describe your mission, look for the light to go on in the other person’s eyes. If it’s not there, you don’t have a good fit, and it’s best for both of you if you move on.

Who’s in the trenches with you?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Is Your Organization Financially Sound?

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ID-100262910If you are planning to start a business or nonprofit organization, one of the biggest challenges that you will face is securing funding.

There are many ways to get funding for your venture, and you can determine which funding option best meets your needs by doing some research.

Here is a look at some of the funding options that are available….

Loans

Getting a loan is the most common way of raising money for a new business.

One thing you can do to find a suitable loan opportunity is to contact the Small Business Administration (SBA).

There are a number of specialized loan options for you to choose from, ranging from startup loans to microloans. SBA loans are usually easier to secure than bank loans because they have less stringent requirements.

If you decide to get a loan from a bank, it is advisable that you start with smaller banks in your locality. These banks will have a better understanding of how your business will fit into the local landscape.

If you are starting a non-profit organization, you can try to get a loan from funding sources such as the Nonprofit Finance Fund, as well as banks and other financial institutions.

Grants

Grants are usually offered by the public sector or charitable organizations, and they do not have to be repaid. Since they are pursued by many organizations, they are extremely difficult to secure.

Grants can come in many forms, including business startup grants, business expansion grants, research grants, financial education grants and others. There are grants that are specifically offered to aspiring owners or owners of certain types of organizations, as well as demographic groups such as women, minorities, single parents and others.

As such, it is a good idea to define your niche before you apply for a grant.

You can increase your chances of getting a grant by creating a detailed business plan that shows how your organization will stand out from others.

Federal, state and local governments offer a wide range of grant programs for businesses and nonprofit organizations, and you can find out about these grants by doing research on the Internet or contacting your state or local government offices. Grants can also be obtained from organizations such as the National Financial Educators Council.

As the following article shows, this organization offers financial literacy grants and funding to help organizations further their financial education initiatives.

Crowd-funding

Crowd-funding is becoming an increasingly popular method of obtaining funding for starting businesses and nonprofit organizations.

Presently, there are many crowd-funding websites that provide excellent platforms for organizations to locate startup funds. However, the increased popularity of crowd-funding also means greater competition.

In order to raise enough money for your start-up, you need to devise effective strategies to attract the attention of investors.

Securing funding for your new business or nonprofit organization does not have to be a complicated task.

If you can create a good business plan and make a great pitch, you will significantly improve your odds of getting the funding you need.

Photo credit: Image courtesy of iosphere at FreeDigitalPhotos.net

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to Cloud computing.

Why we should stop saying, “I’m terrible with names”

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By Lindsey Tolino

 

The first time I heard it was when I was in middle school. On the first day of school, our teacher said it with little emotional engagement. He coupled it with a remark that at some point, maybe a few weeks in, he would eventually have everyone’s down. I remember it rubbing me the wrong way even then.

“I’m terrible with names.”

I’ve always felt like someone devalues me when they say it. They don’t mean to. They are citing an insufficiency in themselves. I know that.

But when someone tells you that they’re terrible with names, they are essentially saying that you aren’t important enough to remember your name.

Name tag

 

I know this because you know whose names I don’t forget? My husband’s. My dog’s. My family’s. My friends’. People I want to get to know. People whose work I extol.

And just so you know, I’m terrible with names.

I’m usually selfishly worrying about what’s in my teeth and I don’t catch what you said. “Did she say Sheryl or Carol?” I hate when I do that.

However, I shouldn’t tell you that I’m terrible with names simply because I’m bad at listening to you. If I do tell you that, it’s like I think that it’s an acceptable character trait. And I don’t think it is. I want to get better at it. I want to listen well and show people I value them.

Though forgetting names shouldn’t be acceptable, it does show that you’re a normal human if you struggle with it. But you don’t want to be seen as normal, right? You want to be remarkable, so don’t identify yourself with the cliché of being terrible with names.

If you can’t remember someone’s name, simply tell them how you remember them, but that you can’t recall their name. It will at least make them feel valued that you remembered them in some capacity and most people understand that names can be evasive at times.

If you just met them a few moments ago, you can simply apologize and ask for their name again. Just don’t qualify the lapse in memory by saying you’re terrible with names. No one wants to hear that.

We all want to know that we are valued. So let’s not minimize each other by saying “I’m terrible with names.”

Author’s Bio: Lindsey Tolino is an intentional creative who helps make businesses better. She serves business owners with her words at ToBusinessOwners.com. Follow her on Twitter @LindseyTolino or connect with her on Google+.

Image info: Original royalty-free image from http://www.freeimages.com/photo/1428915

5 hot call to action tips for business bloggers

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You’re blogging for a reason, right?

If your blog is part of your business strategy, it’s time to do a check-up on your call to action (CTA).

A call to action is something that is intended to provoke a response in your reader.

It could be a bright red box that says “click here,” it could be a pretty picture of the cover of your e-book saying, “download now,” or it could be “set an appointment today.” Those are overt calls to action.

call to action

It could be more subtle, like a series of recommended blog posts. Those are calling the reader to read more, to explore your useful content.

Without any call to action, your blog posts are just spaghetti tossed against the wall.

Read these five tips that will help you clarify and enhance your calls to action right now (see what I did there?):

  1. First, consider what action you want to provoke. It should be obvious to your audience what they’re supposed to do when they land on your blog. Do you sell a product? Are you a consultant? Are you a thought leader/speaker? Your purpose must be clear in your own mind before you can communicate it to your visitors.

    And if you don’t know why you’re blogging, that might be ok (you’re just a writer who needs to write), just don’t expect to be getting revenue from your blog.

  2. Color me beautiful. Color theory is its own course of study, but there are some basic tenets you can apply. The folks at crazyegg.com produced a great infographic that summarizes the psychology of different color choices. Your CTA should be differentiated and appealing.
  3. Location, location, location. The human eye tends to read a web page in a zig-zag pattern, starting at the top left corner. We know that images and videos attract the eye, too. Consider putting your CTA in an attractive image that sits above the “fold”.
  4. Copywriting 101. Be brief.
  5. Track success and change it up if necessary. Know in advance what success looks like. Is it number of e-books downloaded? Is it number of paid consulting gigs? Is it number of unique visitors to your site? Think about using a unique link identifier on your CTA so that you can see it in your Google Analytics as a goal completion.

If I visited your blog today, would I know what you want me to do?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee