If You Don’t See Me Monday Morning
Last year I had the distinct pleasure of presenting a class to the masters degree publishing students at City University London, School of Journalism. This year, we’re doing it again.
The journalism school at City University London, — which “has accrued legendary status within the media,” according to The Independent — will be the setting for a transatlantic conversation on social networks, online business, and digital publishing. Course Director of MA Publishing Studies, Mary Ann Kernan, arranged for her MA students in the Work Placement Module to meet virtually with publishing veteran and social web strategist — Liz Strauss (um, me) — in the university lab.
The purpose of the class is to explore the values of digital publishing in this time of rapid change just as students begin their own “placement blogs.”
The Students: The group is masters degree publishing students, faculty mostly from the Journalism School, and other university attendees interested in the subject. The City University of London Work Placement class enrollment is half male, half career changers, with several world citizens. They’ve have a thorough grounding in the strategic impact of digital on the publishing industry; several will be doing digital projects on their imminent placements at firms such as: Penguin, HarperCollins, LittleBrown, a literary agency, CUP, Haymarket Mags, Sage, Wiley; in a variety of depts and potential roles.
Preparation — the Application and Equipment: The meeting will be via Internet, using the lab’s Adobe Connect application, my dual screen PC, and the City U’s lab equipment. Every student will connect via his or her own computer. Last year after several hours of attempting a full connection, the video only worked in one direction — from the UK to the US. We weren’t quite sure what caused the problem. The audio was up and working. The chat was fully functioning. We moved forward. This year, it appears that all is in working order for the connection.
The time will be roughly 8:00 a.m. in Chicago and 2:00p.m. in London.
Class Content — Last year the class was an exciting conversation with the next generation of digital publishing professionals. We discussed the use of blogs, Twitter, the variety of e-commerce opportunities for publishers. How one year has changed the conversation. This year the content has shifted to:
- How social platforms work and work together and how the cultures of each are unique. Also where blogs fit in that equation.
- Integrated strategy, tactics, and campaigns for individuals, communities, and mass audiences online and off.
- Digital natives versus online cultural natives.
- b-to-b, b-to-c, and b-to-n.
- Repurposing content.
- Brands as publishers.
- Mobile tech.
- Questions to drive their dissertations.
Today will be my third City University of London session. The first was 2008 ( with both the school of Journalism and the Cass Business School. We look forward to continuing our ongoing relationship as we both learn more about each other and how the technology can serve us across the Atlantic.
It’s virtually thrilling.
–ME “Liz” Strauss
Work with Liz!!