Are you more than a tad concerned about where your brand marketing efforts are headed (or not headed for that matter)?
In the event the answer is yes, what do you plan on doing?
For many business owners, it isn’t necessarily an issue of not attempting the right brand marketing initiatives, but more of a matter of being reluctant to do them in the first place.
That being the case, step back for a few minutes and look at how you’ve approached brand marketing up to this point. Are you simply not connecting with your target market, a market that undoubtedly is your key to making more revenue?
If you’ve been reluctant to move full-steam ahead, is that because of a lack of money, thinking that possibly brand marketing isn’t your strongest forte, or maybe even just not finding the right people to do the job?
It All Begins with SEO Plan
Before you can even begin to mount numerous effective brand marketing initiatives, you must make sure you have the right people in place to launch them.
With that being said, stop and look to see if the time has indeed come to reach out for assistance.
If so, that assistance might very well start and end by working with a San Diego SEO agency or one closer to home.
Keep in mind that search engine optimization (SEO) can do so many positive things for your business, things that you likely have been missing out on up to this point. In the event you do reach out to an SEO agency for help, how do you know which one is best suited to your needs?
Before just working with anyone, be sure you look for these qualities in an SEO partner:
- Years of experience
- Proven record of results
- Open lines of communication
- Pricing that is fair for the work in return
- Honesty about how SEO really works
Once you’ve decided on an SEO partner, the next step is of course to improve your brand marketing initiatives.
Content is a Great Starting Point
So that your business can nail a number of key areas in the SEO brand marketing process, focus on these four for starters:
- Blog content
When was the last time you assessed your website’s blog? If it was recently, were you happy with what you came across?
For many business owners, their blogs unfortunately rank at or near the bottom of importance on their list of things to do. As a result, they miss out on a number of opportunities to connect with consumers.
In working on your blog, not only write content that is authoritative and informative, but that also connects with consumers. By doing so, the doors to increased revenue opportunities are certainly opened up.
- Drive off with better keywords
As part of that winning blog content strategy, it is imperative that you select winning keywords for your blogging content efforts.
One example would be for those in the auto selling business, specifically offering used cars for sale.
Sure, many used car dealers rely on TV commercials, newspaper ads; even word-of-mouth etc. in order to bring in business, but their websites shouldn’t be taken for granted.
With that in mind, your focus when writing content for this industry should include long-tail keywords, keywords that emphasize the auto industry and selling used vehicles.
Lastly, make sure you avoid any keyword stuffing, something that can send your Google search engine rankings into reverse sooner rather than later.
- Social media outreach
Just as lackluster efforts towards blog content can hurt your brand, the same holds true with mediocre social media outreach.
Given the fact millions of consumers are on various social networking sites at any point and time of the day, shouldn’t your brand be there too?
With the answer being of course so, make sure you are active on a number of social media sites, but with that activity, also be sure to make your time there count.
Along with posting links to your blog content and other relevant industry content (whatever line of business you are in), also take the time to engage consumers. Remember, the more engagement possible the better.
- Review your website regularly
Finally, do you take the time on a regular basis to review your website? If not, you could be hurting your brand more than you’ll ever know.
In reviewing your website; look for any and all glitches that could be hampering your efforts to make better inroads with consumers.
Such glitches can include:
- Long downloading times
- Pages that are broken
- Hard to locate contact information
- If you have an online store, difficulty for consumers in completing sales
Those are but some of the SEO website issues that could easily be curtailing you from better brand marketing, not to mention making more sales.
When it comes to better brand marketing, has the time come for you to invest some more time and energy in what you do?
Photo credit: Pixabay
About the Author: Dave Thomas writes for Organic Media Group on SEO and marketing topics.