By Michael Deane
Digital marketing can be tough and not getting the desired results can happen even to the most experienced marketers. The digital landscape is constantly changing and evolving, and you need to keep up to date with the best digital marketing practices at all times.
Digital marketing blunders can have a detrimental effect on your business and your finances. Lack of results in driving traffic, lead conversions, and sales happen when your digital marketing strategy is inadequate.
Let’s review the seven most common and biggest digital marketing mistakes you need to avoid if you want to promote your business and help it thrive.
1. Failing to Set Realistic Goals
Setting unrealistic goals is one of the common mistakes when it comes to this strategy. It is not rare for digital marketers to overestimate the potential of their digital efforts and to expect all their prospects to convert into sales, which is highly unrealistic.
Another downside of this way of thinking is having doubts about the benefits of digital marketing.
It is best to set clear goals you can achieve in the short, medium, and long-run with this strategy. To do so, it’s a good idea to observe past trends and the experiences of similar businesses operating in your industry.
Also, it is crucial to set specific and measurable goals since that will allow you to better track your digital marketing efforts.
2. Not Knowing Your Target Audience
The first step when developing a digital marketing strategy is taking the time to get to know and understand your target audience.
Without this information, you risk losing money since you can only make assumptions about who you’re promoting your company to. When you know who your ideal customer is as well as who your buyer personas are, you can create content that will resonate with their problems and interests.
Learn as much as possible about your target market and establish a connection with those who are most likely to be interested in your offer, instead of trying to sell your products or services to random individuals.
To research your target audience, start with identifying who your current customers are. Social media analytics can provide in-depth information about this.
Creating buyer personas is one of the best ways to better understand your audience. When you know their needs, preferences, and pain points, you can generate amazing content that will attract them to your brand.
3. Failing to Respond Promptly to Your Customers’ Inquiries
When you manage multiple channels and have to manually respond to customer interactions, it can become overwhelming or even impossible. On the other hand, failing to respond to your audience’s inquiries promptly can have dire consequences for your business.
Responsiveness and excellent customer service are critical in today’s market, regardless of the industry.
The solution to this is chatbot technology. It can help you engage with your customers in real-time and lead to better business results.
When you choose the right chatbots for your business, you can enhance customers’ experience, satisfy their needs, and answer their questions 24/7 without having to put them on hold. This will reflect in your profit since more leads will turn into sales with access to the right information at hand.
Conversational chatbots can save your business money since you won’t have to hire additional customer reps, while the conversations can be designed to use your brand’s particular tone. A call deflection bot is another example of how this technology can keep you from wasting precious resources, leaving your human agents free to engage with more complicated scenarios.
4. Engaging in Black Hat Methods
Those eager to get a quick increase in traffic or to rank higher on Google may resort to unsafe marketing practices. If you make that mistake and engage in any type of cheating techniques, it may cost you a lot.
Avoid using any type of black hat methods, that is, dishonest and cheating practices, since they will most probably lead to penalties by Google. Instead of boosting the performance of your website by trying to trick search engines, opt for ethical methods.
Safe marketing strategies will require more work and patience. Still, they will also build your brand a good reputation and deliver better results in the long run, without any unpleasant consequences.
5. Settling for Paid Advertising Only
Pay-per-click marketing can indeed earn quick traffic and sales, but it is not the only digital marketing tactic that can generate revenue.
Also, it can get expensive, since it can take some time to see the long-term results.
If you use only paid advertisements, you may miss other more effective digital marketing strategies. Spending on paid advertising is recommended if your goal is to generate more visibility for your brand.
If the organic visits to your website are increasing with time, then it is best if you invest in other aspects like generating outstanding content and improving the design of the landing pages.
6. Not Promoting Your Website Efficiently
With more than 1.5 billion websites online, your target audience is not likely to stumble upon your site unless you do your best to promote it well. Without people coming to your website, no sales will be made.
Promoting your website will increase its visibility and result in reaching new customers.
To get more traffic, invest in SEO, SEM, and creating engaging and informative content. Another significant ranking factor besides exceptional content is backlinking. This tactic relies on earning links on reputable and trustworthy websites, as they practically vouch for relevance and credibility.
Implementing effective link building strategies can help rank your pages higher and ultimately bring you more traffic and conversions.
Turning to paid ads on search engines and social media is also a great way to promote your business.
7. Not Using Social Media Properly
Posting content on social media channels isn’t sufficient in helping your business convert more leads and gain profit. Again, it’s the engagement with the right people that makes all the difference.
Your social media marketing efforts need to be focused on your target audience. Otherwise, you will be wasting your time and money.
This means you need to communicate with your customers via platforms they use the most and develop high-quality content that will appeal to them.
Facebook recently stated that it would encourage meaningful interaction between people. In other words, there will be less “salesy” content and advertising on their users’ news feed. This means that your safest bet is to create valuable content that engages your audience and connects your brand with your followers.
Posts that educate, inspire, or entertain are more likely to get your customers to take a specific action. Responding to comments encourages engagement too.
Social media, content marketing, and SEO are great digital marketing strategies that can be as effective as paid advertisements if done properly. The mistakes that we discussed can hinder your growth significantly, so be careful.
Michael Deane has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.