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The Book List: ’42 Rules for Driving Success with Books’ and ‘The Money Class’

March 9, 2011 by teresa Leave a Comment

A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

The books in the Book List Series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

’42 Rules for Driving Success with Books’ by Mitchell Levy

driving_success_3d

“I always say that in order to achieve success you must first build visibility and then credibility; only then can you move forward into profitability. In ’42 Rules for Driving Success with Books,’ Mitchell Levy explains how becoming a published author is the ultimate way to build visibility and credibility by branding yourself as an expert which will inevitably build your business. Simply put, this book is an essential read for anyone wishing to attain a higher degree of success.”
Ivan Misner, NY Times Bestselling author and Founder of BNI

About the Book*:

This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others’ successes with books.

The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message.

If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success.

About Mitchell*:

Mitchell Levy, CEO, Happy About®, is a strategist, educator and prognosticator helping companies succeed by putting tools in the hands of corporations and individuals to allow them to create their own success. He is a frequent media guest and a popular speaker, lecturing on business and management issues throughout the U.S. and around the world. He has started 13 companies/joint ventures since 1997 and has provided strategic consulting to over 100 companies.

Books are his latest and most powerful toolset. He has written 8 business books, and through Happy About has published over 50 titles. He has helped his authors generate leads, procure speaking engagements, be written up in major newspapers and magazines, be asked to host programs for major TV networks and double their annual income, and in one case quadruple it. There is no doubt that books work.

You can purchase a copy of ’42 Rules for Driving Success with Books’ online at Amazon or on the 42 Rules site. *this information came from Amazon.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘The Money Class’.

The Money Class: Learn to Create your New American Dream by Suze Orman

This book has come out today, March 8th on the business top 100 list on Amazon. I enjoy Suze’s no nonsense, straight forward approach to helping people with their finances. Most of our conversations, whether in business or personal revolves around money. In this economical stage (which is ever changing) it is good to have someone who gives it to you straight.
Amazon.com Review*

Suze Orman, the woman millions of Americans have turned to for financial advice, says it’s time for a serious reconsideration of the American Dream—what promise it still holds, what aspects are in need of revision, and how it must be refashioned to fit our lives so that we can once again have faith that our hard work will pay off and that a secure and hopeful future is within our reach.

In nine electrifying chapters, Orman delivers a master class on personal finance for this pivotal moment in time. She addresses every aspect of the American Dream—home, family, career, retirement. She teaches us that in order to create lasting security we must learn to stand in our truth. We must recognize, embrace, and be honest about what is real for us today and allow that understanding to inform the choices we make. The New American Dream is not the things we accumulate, says Orman, but the confidence that comes from knowing that which we’ve worked so hard for cannot be taken away from us. In THE MONEY CLASS, Orman teaches us how to take control over our present—right here, right now—in order to build the future of our dreams.

Whether navigating the complicated mix of money and family, offering the most comprehensive retirement resource available today, or delivering a bracing dose of reality when it comes to recalibrating our expectations and our goals, Orman educates us with her signature no-nonsense approach and laser-like clarity. She empowers us to live a life of integrity and honesty that will create an enduring legacy for future generations—a New American Dream that lies in truth, security, financial freedom, and peace of mind.

About Suze*:

Suze Orman is a two-time Emmy Award–winning television host, #1 New York Times bestselling author, magazine and online columnist, writer/producer, and one of the top motivational speakers in the world today.

Orman has written eight consecutive New York Times bestsellers and has written, co-produced, and hosted seven PBS specials based on her books. She is the seven-time Gracie Award–winning host of the Suze Orman Show, which airs on CNBC, and of the forthcoming Money Class on OWN: The Oprah Winfrey Network. She is also a contributing editor to O: The Oprah Magazine.

Twice named one of the “Time 100,” Time magazine’s list of the world’s most influential people, and named by Forbes as one of the 100 most powerful women, Orman was the recipient of the National Equality Award from the Human Rights Campaign. In 2009 she received an honorary doctor of humane letters degree from the University of Illinois at Urbana-Champaign and in 2010 she received an honorary doctor of commercial science from Bentley University.

Orman, a Certified Financial Planner™ professional, directed the Suze Orman Financial Group from 1987 to 1997, served as Vice President—Investments for Prudential Bache Securities from 1983 to 1987, and was an account executive at Merrill Lynch from 1980 to 1983. Prior to that, she worked as a waitress at the Buttercup Bakery in Berkeley, California, from 1973 to 1980.
*courtesy of book website and Amazon

You can purchase a copy of ‘The Money Class’ at Amazon.

Filed Under: Business Book, Business Life, Successful Blog Tagged With: bc, book selling, mitchell levy, success with books, Suze Orman, the money class

Social Media BookList: Let’s Talk Business, Tweets and Mojo

February 3, 2010 by teresa 2 Comments

A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors, writers, speakers and coaches. As part of my job I read a lot of books. I am here to offer a weekly post about one that I am working with and one I have put on my reading list. The books will cover topics such as social media (Facebook & Twitter), organization, career building, networking, writing and self development and inspiration.

#MOJOtweet

This week I would like to start with a book I’ve read and working with by Marshall Goldsmith, author of #MOJOtweet published by ThinkAha books.

mojotweet_cover_mid

In this fast paced world we live in and the need for great information that will lead us to action, is sometimes hard to find. Well, in the ThinkAha book series, this problem is quickly resolved by the format used.

#MOJOtweet is written in the template of around only 100 pages and formulated about tweets (also known as AHA’s) in 140 characters. 

You may be asking what is Mojo? Mojo is the moment when you do something that’s purposeful, powerful and positive and the rest of the world recognizes it.

Mitchell Levy, CEO of Happy About, Inc. and publisher of ThinkAha books,  summarizes the essence of the book in the forward, ” Mojo is that missing ingredient that is between you and your life filled with meaning and happiness. #Mojotweet provides that in bite-sized packages.”

Below are just a few of the wise, helpful and inspirational aha’s I found in the this informational compact book, #MOJOtweet.

~ We run everything through two filters: short-term satisfaction (or happiness) and long-term satisfaction (meaning). –>So true! When I first read that I thought, “no I don’t do that”, but when I thought about it again, I realized I certainly do.

~ Mojo is infectious. When people pass their positive spirit onto us; we feel like passing it back. –>Again, great insight in such a short statement. Positive breeds positive. If I am around a positive person, my outlook will change for the better which I will radiate to others around me.

~ When measuring your Mojo, do so in the immediate present, not in the recent past or vague future.–>this is something I struggle with sometimes. I worry about things from the past or worry how to correct things before they even get here…not to concentrate on what is in the now.

You can order your copy or download the ebook of #MOJOtweet.

Marshall Goldsmith, is America’s preeminent executive coach. He is among a select few consultants who have been asked to work with more than sixty CEOs. His clients have included many of the world’s leading corporations. Goldsmith has helped to implement leadership development processes that have impacted more than one million people around the world.

He has a Ph.D. from UCLA and is on the faculty of the executive education programs for Dartmouth College and the University of Michigan. The American Management Association recently named him as one of fifty great thinkers and business leaders of the past eighty years. Read more in his new book, MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It.

Crowdsourcing

The book on this week’s on my reading list is
Crowdsourcing: Why the Power of a Crowd is driving the future of business by Jeff Howe.

The book focuses on describing how to crowds are creating new sources of value than the specific ways to tap into that value. Chapters 1 through 5, the first half of the book, concentrates on providing examples of the crowd sourcing phenomenon. The second half focuses down on the impact of crowds to economic and business organization.

My thoughts: I believe there has always been an influence of the crowd.I remember when my mother would call her friends for advice or ideas for a new recipe, how to decorate, or who her friend used as a dentist. Society has drawn about the advice and influence of others (the crowd) for many years, however, I believe with the invasion of social media such as Twitter and Facebook, the importance of the crowd (crowdsourcing) is stronger than ever.

Jeff Howe is a contributing editor at Wired Magazine, where he covers the media and entertainment industry, among other subjects. In June of 2006 he published “The Rise of Crowdsourcing” in Wired. He has continued to cover the phenomenon in his blog, crowdsourcing.com, and published a book on the subject for Crown Books in September 2008. Before coming to Wired he was a senior editor at Inside.com and a writer at the Village Voice. In his fifteen years as a journalist he has traveled around the world working on stories ranging from the impending water crisis in Central Asia to the implications of gene patenting. He has written for Time Magazine, U.S. News & World Report, The Washington Post, Mother Jones and numerous other publications. He lives in Brooklyn with his wife, Alysia Abbott, their daughter Annabel Rose and son Phineas and a miniature black lab named Clementine.

You can pick up your copy of Crowdsourcing on Amazon.

I hope you have enjoyed this new weekly blog post. Feel free to share your thoughts with me as I would be open to read them.

Filed Under: Business Book, Business Life, Successful Blog, Trends Tagged With: #mojotweet, author, bc, books, happy about, Liz-Strauss, marshall goldsmith, mitchell levey, mitchell levy, mojo, read, social-media, ThinkAha, tweets, Twitter

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