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Blog Promotion Basics [for Everyone]

November 8, 2005 by Liz 69 Comments

If you look up–under the logo for Successful Blog–you’ll see the words content that is organized, thorough, and relevant. That means I plan to capture and present the basics for everything. I also plan to make sure that those posts–like this one–offer information for everyone, not just new bloggers. Oh and, my other plan is that these posts won’t be boring. 🙂

Well, it used to say that. Now, we just live it.

I’ve hidden a posting Easter egg of sorts in this one. Hope most of you don’t have it already.

This post is based on Duncan Riley’s Building blog traffic for newbies. If you already know the basics, read the 31 comments that follow the post.

Duncan lays out six main points he pulled together when he realized that people seemed to know little about promoting blogs. I’ll list them here [with my notes], and you can get the detail from the post.

  • Don’t use blogrolling for your site links. It stuffs up search engines.
  • Pinging is good, but trackbacks and comments are better.
  • Offer to exchange links in your links section [in the sidebar].
  • Link to small sites without exchange through sidebar or a post.
  • Submit your blog to all search engines [and directories].

And what we both agree is the most important one:

  • Post regularly, [consistently], and often.

I’d also like to add two if I might.

  • Join a forum in your niche. It offers natural opportunities to talk about your blog.
  • Find websites in your niche that would like to list your link.

Of course, the best promotion is quality content when the traffic gets there.

–ME “Liz” Strauss

PS. Do we have to use the word “newbies”? Has anyone got a better one?

Related articles:
Turning Reluctant Readers into Loyal Fans
Blog Promotion: Checking Out Curb Appeal
Why Doesn’t Pete Townshend Need to Do Promotion?
GAWKER Design: Curb Appeal as Customer-Centered Promotion

Filed Under: Blog Basics, Successful Blog Tagged With: bc, blog_basics, blog_promotion, blog_submissions, Blogrolling, forums, Links, pinging, search_engines, survival_kit, trackbacks

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