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The Show Is in the Comments

May 18, 2006 by Liz

Blogging Is Conversation

I’ve heard it said before that the internet has changed the world of news. That the news used to end when it was put into print, now that’s when the news begins. HART said it first, Half the show is inthe comments. Sometimes it’s more than half. Yesterday, 37signals published a small piece by guest poster Ryan Carson teaching bloggers how to use digg.com to market their articles.

The current 46 comments that follow discuss the pros and cons of self-promotion using digg.com and in some ways overpower the original article. It’s also a great demonstration of how a blogger deals with mixed reviews of a posting.

You can access the whole thing by clicking the title shot below.

37signals Small Biz 101: Digg

One truth about blogging is that you can never know for sure where a post might take you.

Thank Ryan for the well-written post that started a fine discussion — one that we should all think through from every angle.

–ME “Liz” Strauss

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Filed Under: Blog Comments, Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: 37signals, bc, blog_promotion, digg.com, personal-branding, pros_and_cons_of_self-promotion, self-promotion, Signal_vs._Noise

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