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Steve’s Shorts: SEO, CRO, Social Media, Horses and Water

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We Interrupt Regular Blogging for Steve’s Shorts

Take a simple few minutes where a guy who is brilliant makes an observation about the social web that you might have already be thinking. This interruption brought to you by the evil conspiracy that is Steve Plunkett and Liz Strauss.

SEO, CRO, Social Media, Horses and Water
by Steve Plunkett.

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SEO is leading the horse to water

CRO is making the horse drink

Social Media is that horse broadcasting the location of the water hole and a personal judgment on water quality.

Hope you enjoyed this short moment with Steve.

steve_plunkett

STEVE PLUNKETT, SR. MANAGER, CONTENT STRATEGY, SEARCH AND SOCIAL – @Rockfish Steve is an accomplished SEO Scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks. Steve has been ranked by PeerIndex in the top 1% for social media, Google and overall authority.

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Steve’s Shorts: SEO Lunch and Client First ROI

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We Interrupt Regular Blogging for Steve’s Shorts

Take a simple few minutes where a guy who is brilliant makes an observation about the social web that you might have already be thinking. This interruption brought to you by the evil conspiracy that is Steve Plunkett and Liz Strauss.

by Steve Plunkett.

cooltext467743303

The Seo process does not start with buying ads on Google.

It starts with examing what your actual business is and compartmentalizing it into a sandwich and some chips. the SEO lunch.

– Bread And Butter -> what is the core of your business, where is the majority of the revenue?

– Meat -> (I know.. butter and meat.. but play along please..) Describe your product/services simply, do you sell sporting goods, golf clubs, lingerie? what? Maybe you are a plumber that specializes in Bidet installation?

– Sandwich spread -> what are all the little things that bring it all together? do you customers come from one geographic area? Are they white males, aged 34-50, usually divorced and have busy professional lives? (not dating silly, cleaning services.. geesh!)

Now that you have your sandwich, you want some chips, right?

What kind of chips? phone chips, form chips, email newsletter chips, what is the preferred method of people contacting you? What is the desired action you want them to take.

Now eat your SEO lunch and what do you think about the questions above?

A Short Look at … What’s Next?

Hope you enjoyed these moments with Steve’s Shorts.

steve_plunkett

M/C/C’s Director, Search, Steve Plunkett, is responsible for all aspects of search engine optimization (SEO) and Internet user behavior. Plunkett’s competitive personality makes him a perfect fit in the competitive world of SEO. As a child and a gamer, he worked hard ensuring that it was his initials at the top of every arcade game unit in his neighborhood. Today, he uses SEO to ensure his clients appear at the top of the search engine results –and offers an array of optimization services that are scoring big for those clients.

Successful-Blog is a proud affiliate of

third-tribe-marketing

Steve’s Shorts: Search, SEO, and a Twitter ReTweet Tip

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We Interrupt Regular Blogging for Steve’s Shorts

Take a simple few minutes where a guy who is brilliant makes an observation about the social web that you might have already be thinking. This interruption brought to you by the evil conspiracy that is Steve Plunkett and Liz Strauss.

Search, SEO, and ReTweet Strategy
by Steve Plunkett.

cooltext467743303

– What is Search? Search is about being there when the customer is READY TO BUY. When they ask, hopefully you did your homework and are #1 in the organic results. (also known as.. how to get to #1 and stay there)

– You want to learn SEO..? Examine your analytics and find out which keywords make the cash register ring… Focus on those keywords, Focus on providing the most uniquely RELEVANT content for that keyword.

A Short Look at … What’s Next?

Hope you enjoyed these moments with Steve’s Shorts.

steve_plunkett

M/C/C’s Director, Search, Steve Plunkett, is responsible for all aspects of search engine optimization (SEO) and Internet user behavior. Plunkett’s competitive personality makes him a perfect fit in the competitive world of SEO. As a child and a gamer, he worked hard ensuring that it was his initials at the top of every arcade game unit in his neighborhood. Today, he uses SEO to ensure his clients appear at the top of the search engine results –and offers an array of optimization services that are scoring big for those clients.

I’m a proud affiliate of

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Steve Shorts: ReTweets and Cranking on Gmail?

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Proud to Introduce you to Steve’s Shorts

A simple few minutes where a guy who is brilliant makes an observation about social media that you might have already been thinking. This column brought to you by the evil conspiracy that is Steve Plunkett and Liz Strauss.

Why I Don’t Thank for Retweet
by Steve Plunkett.

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When people say “Thanks for the RT,”, I always shoot back, “Thanks for the good info”.. I read it, I may have even blogged it. It was good info, so I passed it along, you don’t need to thank me for sharing and trusting your credibility. Believing in you enough to click on a link? That you earned anyways via engagement and professionalism. But you are welcome, again, thanks for the info. When you retweet me, you are saying “Thanks for the info”.

A Short Look at … What’s Next?

steve-crank-gmail

Hope you enjoyed these moments with Steve’s Shorts.

steve_plunkett

M/C/C’s Director, Search, Steve Plunkett, is responsible for all aspects of search engine optimization (SEO) and Internet user behavior. Plunkett’s competitive personality makes him a perfect fit in the competitive world of SEO. As a child and a gamer, he worked hard ensuring that it was his initials at the top of every arcade game unit in his neighborhood. Today, he uses SEO to ensure his clients appear at the top of the search engine results –and offers an array of optimization services that are scoring big for those clients.

I’m a proud affiliate of

third-tribe-marketing