Successful Blog

Social Media BookList: Let’s Talk Business, Tweets and Dreams

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors, writers, speakers and coaches. As part of my job I read a lot of books. I am here to offer a weekly post about one that I am working with and one I have put on my reading list. The books will cover topics such as social media (Facebook & Twitter), organization, career building, networking, writing and self development and inspiration.

#DreamTweet

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This week I would like to start off with a book I have read and working with entitled #DreamTweet by Joe Heuer, aka The Rock and Roll Guru published by ThinkAha books.

Last night while watching TV, I began to notice the commercials were predominately about the Winter Olympics. I watched and listened to the athletes as they talked about what it meant to them to be a part of this worldly event. The described how much dedication it took for them to reach this goal of a lifetime but they wouldn’t have it any other way because it was their DREAM. It was so important to them, that no matter what, it was the one thing they wanted to do it was a part of who they are as a human being.

Well, this is the kind of advice, tips and inspiration you will receive when you read, #DreamTweet by Joe Heuer.

Here are just a few of the wise words from Joe in #DreamTweet:

  • Be specific in creating your dream. Clarity provides tremendous power. (pg 3)
  • Find people who are living their dream and study them. (pg 19)
  • You absolutely, positively gotta be the number one believer in your dream. No ifs, ands, or buts! (pg. 28)
  • Fear is your dream’s adversary. The most effective technique for casting off your fears is to bathe them in the
    light of love.     (pg. 49)
  • Each day spend time imagining your dream in all its resplendent glory, while feeling the rush of positive emotion that accompanies it. (pg 74)

And Joe is a great role model for his kids because they had this to say about their dad:

“Our dad is the perfect person to write ‘DREAMtweet,’ since he’s living his own dream as the Rock and Roll Guru!” –Alex and Rachel Heuer

What else more can I say? So Rock on and live your dreams!

You can order your copy of download a copy of #DreamTweet at ThinkAha website.

Joe Heuer, is known worldwide as the Rock and Roll Guru (http://RockandRollGuru.com ). An entertaining speaker, author, and full-time rocker, he shares the nuggets of wisdom he has gleaned from Rock & Roll with professional audiences throughout this third rock from the sun.

He believes that in addition to being a groovy musical genre, rock and roll is a way of life that has served as his constant companion and inspiration. Joe has lived numerous dreams, including a stint as the youngest collegiate head basketball coach in the country… who never played the game.

He has written several books, some of which have actually been published. Recent titles include ‘The NEW Idiot-Proof Guide to Customer Loyalty’ and ‘The Rock and Roll Guide to Patient Loyalty.’ He also has several rock and roll books in the works.

His wife calls him an idiot savant for his uncanny recall of obscure rock and roll lyrics and trivia.

Good to Great

Now is time for me to showcase a book I have not read but it is on my reading list. This week my choice is Good to Great by Jim Collins.

When I picked up this book off my shelf, I happened to open the pages to the beginning of Chapter 6, subtitled The flywheel and the Doom Loop. There is a image there of a flywheel which portrays a timeline of buildup to breakthrough and discipline of people and action. But this is not what caught my eye. The saying, ” Revolution means turning the wheel”  by Igor Stavinsky did.

Sometimes, it does amaze me how things happen they way they do. I mean how pertinent that the page of Good to Great would up to that saying. It is so relevant to living your dream. You can not start living your dream unless you start somewhere living it. Change can not happen without action.

If each day you take a step toward your dream, you are one step closer at achieving it. But if you don’t do anything, you are still where you are right now-wishing and waiting for the dream to happen.

I look forward to reading this book because each of us can always strive to improve something in our lives.

Jim Collins is a student and teacher of enduring great companies — how they grow, how they attain superior performance, and how good companies can become great companies. Having invested over a decade of research into the topic, Jim has authored or co-authored four books, including the classic BUILT TO LAST, a fixture on the Business Week best seller list for more than six years, and has been translated into 29 languages. His work has been featured in Fortune, The Wall Street Journal, Business Week, Harvard Business Review, and Fast Company.

You can pick up your own copy of Good to Great on Amazon.

Promote your Book Online with Virtual Blog Tours

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Two weeks ago I had a conversation with Teresa Morrow about her business. Right off it was easy to spot that this woman loves her work and loves the people she works with. Everything she said about it made me want to hire her, even though I didn’t have a need. So I did next best thing. I asked her to write about what she does. Meet Teresa.

Promote your Book Online with Virtual Blog Tours
by Guest Writer Teresa Morrow

For any author who wants to place his or her book before online audiences who are most interested in the book’s message, there are many options to consider. Making choices about what to do when can be overwhelming.

A good option to consider is the creation of a virtual blog tour. This online promotional opportunity is similar to a traditional book tour. However, unlike the brick and mortar tour, the virtual blog tour does not include the hassle of packing clothes, complications of travel, including airport congestion and airplane, train or bus schedules.

The virtual blog tour allows you to bypass the often-tiring and expensive task of traveling from city to city and state to state. Your journey as the author through the virtual tour wanting to reach his or her market is primarily handled through establishing a presence on the blogs of cyberspace.

The process initially begins by the development of a list of bloggers whose audiences would be interested in the topic of your book. The list can include bloggers who have already responded to your book as well research results of new bloggers whose audiences and professional ratings are in keeping with yours.

Ask these online citizen journalists to become one of your virtual blog tour hosts by reviewing the book, allowing you to be a guest blogger, and/or accepting another writer’s review of the book. You can also offer the book as a promotional giveaway item as this has become a very popular and successful virtual blog tour strategy.

The length of a virtual blog tour can vary from seven days to three weeks or more. Ideally, the schedule would be set up to feature your book through on a daily basis for the selected length of your tour. You can further assist blog tour horsts by providing them a book cover image, your author picture and your biography.

In addition you can create a mutual beneficial relationship with your blog tour hosts by highlighting them on your blog or website. The many options for doing this can include links to the hosts’ sites and invites to select hosts to be a guest blogger for you. If the hosts are also authors you can even offer to review their work at a later date.

Don’t forget to share virtual blog tour details (tour date, site links and host names) with social networking sites, such as Facebook, Linked In and Twitter.

Promoting your book online through a virtual blog showcases your book and builds important relationships with bloggers with whom you share common reader interests.

Teresa Morrow is on the Florida Board of Advisors with The WECAI Network â„¢ and an Editor at Large at WE Magazine for Women â„¢. She is passionate about working with authors, speakers and writers to manage their business online promotion. She cares about her clients and is available for 20 minute free consultation. You can contact her via email at keybusinesspartners@verizon.net or visit her website at http://www.keybusinesspartners.com.
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Thanks, Teresa! You’re inspiring!

–ME “Liz” Strauss