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Social Media Book List: Interview with Author Joe Heuer aka The Rock and Roll Guru

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book I am working with and one book I have put on my reading list. This week I decided to doing something a little different…an interview with one of the authors I have highlighted on my weekly series. The books will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing and self development and inspiration.

#DreamTweet

joeheuers


Please share with the readers a bit more about you and your background?
I’ve been fortunate to do some really groovy things in my life, from coaching college basketball to writing books and speaking. I’ve always chosen projects to work on and books to write by order of deliciousness…in other words, I base the vast majority of my decisions on what I think will be the most fun. I believe if you always do fun things, there will always be plenty of fun things to do. That’s my personal mantra, as well as my business plan.

It is true, even though you have an immense love for rock and roll, you have never been in a rock band?
I don’t play an instrument and I’ve never been in a band. However, I have been to hundreds of concerts by my favorite rockers.

With your book, #Dream Tweet, it is all about inspiration. What does inspiration mean to you at its core?
According to my rock & roll philosophy, inspiration is a synonym for fun and joy and passion and appreciation. When we’re inspired we’re groovin’ on what we’re doing all the way down to our toes. It’s when we feel most alive and in tune with the universe.

How did you become interested in the rock and roll so much that you made a living out of it?

Rock & Roll has been my muse and my passion since I was a small child. My older brother swears I could sing entire Beatles albums by the time I was four years old, which was in 1965. I also remember him bringing home the early Dylan stuff and between that and the Beatles, the die was cast and I was a rocker. It’s been my constant companion ever since.

Share with the readers about your book, #DreamTweet.
I’m blessed to be living my dream as the Rock and Roll Guru. Seriously, is there a cooler job title in the world? I wanted to share my thought process for living my dream, because it’s not at all complicated. The book is about creating a dream, taking inspired action, having a ton of fun and detaching from the outcome while groovin’ on the journey (the journey of life, not the band Journey).

For those wishing to live their dreams but don’t know where to start, what is your advice?

Focus on what you love to do, and make time to do more of it. Do what you love in the spirit of service with all the joy & passion you can summon. Live in appreciation and be open to opportunity, knowing you can design your life around your passion and dreams, whether that means making it your career or business or hobby or whatever floats your boat.

You are a speaker as well as an author. What advice do you have for those who are beginning a speaking career?

Speak as often as possible and get really good before you start asking to be paid.

What is next for the Rock and Roll Guru?

I’m totally stoked about another book I have coming out next month titled The Rock and Roll Guide to Customer Loyalty. I’m probably the first person to interpret customer service/customer loyalty in terms of rock & roll. We’re making the ebook available for free at RockandRollGuru.com, and that will be up on the site within the next week. No strings attached. You don’t have to register or give us your email address. Just download the pdf. Of course, if people like it they can also buy a copy of the printed version…or many copies to give as gifts.

My other hugely fun project right now is the Rock & Roll Dictionary. It has been an absolute blast working on this, as I use my Daffynitions approach to explain my favorite rock stars. I’m thinking I might finish it this summer…or not, as the spirit moves me.

Here is a fun question just for fun sake. What is your favorite album?

My favorite album is whatever is on my turntable right now…or what’s in the car stereo…or what I’m listening to on my iPod as I go walking.
How can people stay in touch with you and purchase copies of your book, #DreamTweet?
My Rock & Roll headquarters is RockandRollGuru.com. You can find all my books here or at your favorite online bookstore. For a daily dose of fun you can also follow me at both twitter.com/rockandrollguru and twitter.com/daffynitions

Social Media BookList: Let’s Talk Business, Tweets and Dreams

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors, writers, speakers and coaches. As part of my job I read a lot of books. I am here to offer a weekly post about one that I am working with and one I have put on my reading list. The books will cover topics such as social media (Facebook & Twitter), organization, career building, networking, writing and self development and inspiration.

#DreamTweet

dreamtweet_covermid

This week I would like to start off with a book I have read and working with entitled #DreamTweet by Joe Heuer, aka The Rock and Roll Guru published by ThinkAha books.

Last night while watching TV, I began to notice the commercials were predominately about the Winter Olympics. I watched and listened to the athletes as they talked about what it meant to them to be a part of this worldly event. The described how much dedication it took for them to reach this goal of a lifetime but they wouldn’t have it any other way because it was their DREAM. It was so important to them, that no matter what, it was the one thing they wanted to do it was a part of who they are as a human being.

Well, this is the kind of advice, tips and inspiration you will receive when you read, #DreamTweet by Joe Heuer.

Here are just a few of the wise words from Joe in #DreamTweet:

  • Be specific in creating your dream. Clarity provides tremendous power. (pg 3)
  • Find people who are living their dream and study them. (pg 19)
  • You absolutely, positively gotta be the number one believer in your dream. No ifs, ands, or buts! (pg. 28)
  • Fear is your dream’s adversary. The most effective technique for casting off your fears is to bathe them in the
    light of love.     (pg. 49)
  • Each day spend time imagining your dream in all its resplendent glory, while feeling the rush of positive emotion that accompanies it. (pg 74)

And Joe is a great role model for his kids because they had this to say about their dad:

“Our dad is the perfect person to write ‘DREAMtweet,’ since he’s living his own dream as the Rock and Roll Guru!” –Alex and Rachel Heuer

What else more can I say? So Rock on and live your dreams!

You can order your copy of download a copy of #DreamTweet at ThinkAha website.

Joe Heuer, is known worldwide as the Rock and Roll Guru (http://RockandRollGuru.com ). An entertaining speaker, author, and full-time rocker, he shares the nuggets of wisdom he has gleaned from Rock & Roll with professional audiences throughout this third rock from the sun.

He believes that in addition to being a groovy musical genre, rock and roll is a way of life that has served as his constant companion and inspiration. Joe has lived numerous dreams, including a stint as the youngest collegiate head basketball coach in the country… who never played the game.

He has written several books, some of which have actually been published. Recent titles include ‘The NEW Idiot-Proof Guide to Customer Loyalty’ and ‘The Rock and Roll Guide to Patient Loyalty.’ He also has several rock and roll books in the works.

His wife calls him an idiot savant for his uncanny recall of obscure rock and roll lyrics and trivia.

Good to Great

Now is time for me to showcase a book I have not read but it is on my reading list. This week my choice is Good to Great by Jim Collins.

When I picked up this book off my shelf, I happened to open the pages to the beginning of Chapter 6, subtitled The flywheel and the Doom Loop. There is a image there of a flywheel which portrays a timeline of buildup to breakthrough and discipline of people and action. But this is not what caught my eye. The saying, ” Revolution means turning the wheel”  by Igor Stavinsky did.

Sometimes, it does amaze me how things happen they way they do. I mean how pertinent that the page of Good to Great would up to that saying. It is so relevant to living your dream. You can not start living your dream unless you start somewhere living it. Change can not happen without action.

If each day you take a step toward your dream, you are one step closer at achieving it. But if you don’t do anything, you are still where you are right now-wishing and waiting for the dream to happen.

I look forward to reading this book because each of us can always strive to improve something in our lives.

Jim Collins is a student and teacher of enduring great companies — how they grow, how they attain superior performance, and how good companies can become great companies. Having invested over a decade of research into the topic, Jim has authored or co-authored four books, including the classic BUILT TO LAST, a fixture on the Business Week best seller list for more than six years, and has been translated into 29 languages. His work has been featured in Fortune, The Wall Street Journal, Business Week, Harvard Business Review, and Fast Company.

You can pick up your own copy of Good to Great on Amazon.