A Weekly Series by Teresa Morrow of Key Business Partners, LLC
Iâm Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!).
This week I will be highlighting two books; both are on the Amazon business marketing list and ones on my “reading list”.
The books I cover in the Social Media Book List Series will cover a range of topics such as social media, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.
‘The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social’
by Jay Baer and Amber Naslund
âAction. I no longer read a business book like this seeking thoughts and ideas. I read them to get actionable bits I can employ immediately. âNowâ is staring all businesses in the face. It doesnât matter whether you want to join the conversation. Theyâre already shouting for you (or AT you). Get this book and heed Baer and Naslundâs advice. Now.â
~ Chris Brogan, President Human Business Works
âSocial media has caused a paradigm shift in how we function and do business on the planet, yet so many companies are still stuck in the old media world and are getting left behind. The Now Revolution is the missing handbook for exactly how to successfully navigate and integrate the new media paradigm. Packed with examples, tools, checklists, case studies and best practices, this book absolutely must be on the desk of every executive serious about thriving in the new social economy.â
~ Mari Smith, Facebook Business Coach
About the Book*:
The social web has changed the way we do business forever
The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.
Having the time and information required to make a considered business decision is a luxury – a luxury that’s quickly facing extinction. Yet business hasn’t adapted to this evolution. And adapt you must.
This book isn’t about how to “do” social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you.
Read about seven shifts that will help you make your company faster, smarter, and more social:
* Engineer a New Bedrock
* Find Talent You Can Trust
* Organize your Armies
* Answer the New Telephone
* Emphasize Response-Ability
* Build a Fire Extinguisher
* Make a Calculator
The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
Customers aren’t going to wait for your next polished press release to decide if they like you and your products or services. Instead, they’re choosing between you and your competition every second of every dayâand talking about it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social:
* Strip away silos and overgrown business processes
* Hire and empower a new type of employee
* Organize internal teams for maximum external impact
* Listen at the point of need
* Travel the Humanization Highway and respond effectively to customer inquiries
* Plan for, find, and manage real-time crises
* Redesign success metrics in a business world that’s increasingly instantaneous
Real-time communication and social media have changed the way we do businessâforever. The Now Revolution shows you how to adapt your organization to meet the expectations of today’s always-on customer and harness the power of now.
Jay Baer is a tequila-loving social media strategist and speaker, and President of social consultancy Convince & Convert.
Founder of five companies, he’s worked with over 700 brands since 1994, including 25 of the Fortune 1000.
His Convince & Convert blog is ranked among the world’s top marketing resources, and he’s the co-author of the much ballyhooed, forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.
Before becoming involved with digital marketing, he was a political consultant; a marketing director for an environmental services company (he knows more about landfills than you); and a spokesman for a state government agency (he knows more about juvenile prisons than you)!
He’s on Twitter as @jaybaer and for the record his favorite tequilas are: Tres Amigos Blanco, Corzo Reposado, Milagro Single Barrel Anejo, and Del Maguey Chicicapa Mezcal.
He lives in beautiful Bloomington, Indiana with his wife, two children, and assorted mammals and reptiles.
Amber Naslund is a communications and business strategist, and the VP of Social Strategy for Radian6, a social media listening and insights platform. In her professional role, she cultivates the Radian6 brand through speaking, content creation, and client strategy and support.
For the past 15 years, Amber has worked with businesses of all sizes, from the Fortune 50 to startups and local nonprofits, to lead branding, communications, and client experience initiatives. She’s enjoyed a diverse career as a fundraiser, client services professional, marketing and communications executive, and entrepreneur. Today, she focuses her work and writing on creating effective change, and solving business problems through better communication, online and off.
Amber is also a frequent speaker at conferences and private events, talking about the intersection of the web, communication, and business culture. Amber is an avid writer and passionate content creator, and her blog has been been recognized among Forbes’ 20 Best Social Media and Marketing Blogs By Women, as PostRank’s top community management blog of 2009, as one of the Top 10 Social Media Blogs of 2010, and among the AdAge Power 150. Amber lives in Chicago with her daughter and a four-footed menagerie of cats and dogs.
Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘Smarter, Faster, Cheaper’ by David Siteman Garland.
Smarter, Faster, Cheaper:Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
by David Siteman Garland.
âDavid brings to business marketing something that is essential to your success, motivation and passion. The stories and lessons shared here are rich with real advice wrapped in vitality and proven through experience. Take this book and go earn your success!â
âBrian Solis, author of Engage, the complete guide for businesses to build, cultivate, and measure success in the social Web
âIn his smart and practical book, David Siteman Garland shows how to deploy your personality, passion, and knowledge to turbocharge your marketing. This no-nonsense guide will help entrepreneurs large and small spread their message and build their business.â
âDaniel H. Pink, author of DRIVE and A WHOLE NEW MIND
About the Book*
Save time and money in building, marketing and promoting your business
With huge recent shifts in the way enterprises are built, marketed, and monetized, these are “wild west” times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.
Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.
* Draws from author David Siteman Garland’s extensive experiences as a successful entrepreneur
* Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small
* Strategies and ideas are easy to understand, digest, and immediately put to use
From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you’re building your tenth business or your first.
Entrepreneur, mediapreneur, speaker and author David Siteman Garland is the Founder of The Rise To The Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper and upcoming author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business (Wiley Publishing). He writes/hosts RISE, a a web show for entrepreneurs, forward-thinkers, business owners and marketers, as well as The Rise To The Top TV show on ABC.
His philosophy is simple: Money follows passion and not the other way around.
After starting and stopping several unique entrepreneurial adventures and dabbling in everything from radio to hockey, David became frustrated that he could not find a great resource (that wasn’t a snoozefest) where forward-thinkers could learn more about building, marketing and promoting their own businesses by being smarter, faster, cheaper as opposed to dumber, slower and expensive. What was missing was a new kind of TV and web show, one that was entertaining and educational, and that was part of an online hub that resonated with forward-thinking entrepreneurs and others that struck out on their own without multi-million dollar budgets.
Since such a show and website didn’t exist, David decided to build it himself by investing all of his savings, time and energy to create from scratch a TV show, online resource and community of entrepreneurs and marketers.
Like many ventures, The Rise To The Top was born through brainstorming in a coffee shop. David shared his idea for the show with friends, successful business owners and creative types, all of whom thought it was a great concept. The Rise To The Top quickly attracted a wide and varied fan base, including not only the targeted demographic of those in their 20’s, 30’s and early 40’s, but also more “mature” viewers.
The show and web resource now has over 100,000 monthly viewers with a big focus on interviews and picking the brain of top entrepreneurs, forward-thinkers and authors including Gary Vaynerchuk (Wine Library), Chris Brogan (ChrisBrogan.com), Tony Hsieh (Zappos), The Millionaire Matchmaker Patti Stanger, Seth Godin and many others.
He has been featured on CNN, ABC, NBC, CBS, City TV, My Network Television, as well as on KMOX and in Alive Magazine, The Riverfront Times, Ladue News, and St. Louis Magazine. He has no idea why he has become a media magnet so early in his career, but he’s certainly not turning down interviews and requests for videos.
David contributes as a writer and business/entrepreneurial commentator to CNN, CBS Bnet, Small Biz Trends, The St. Louis Business Journal, Personal Branding Blog, Speaker Magazine, Small Business Monthly and Great Day St. Louis. He was recently selected by Speaker Magazine as one of the Hot Speakers Of The Year.
He also has guest lectured at Washington University in St. Louis, St. Louis University and Fontbonne University.
*courtesy of book website and Amazon
You can purchase a copy of ‘Smarter, Faster, Cheaper’ at Amazon.
I truly hope you will check out these books and please comment and let me know your thoughts on them.