Successful Blog

What to do when you have Twitter block

by

by
Rosemary O’Neill

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So you’ve decided to use Twitter as one of your content marketing tools. You’ve built up a respectable following, you engage with people, send out a steady stream of diverse original content and RTs, and you occasionally attend a Twitter chat. Everything is good, until….Twitter block!

It’s similar to writers’ block, except in 140 characters. You see, if you aren’t contributing a reasonable number of Tweets throughout the day, you won’t be seen in your followers’ streams.

The average lifespan of a Tweet is supposedly only one hour, according to ReadWriteWeb. That means you need to space out your Tweets in order to keep your voice “in the stream.” I believe that the optimum number of Tweets per day is somewhere around 5-10 for the normal user.

Here are 10 solid tips on how to stay visible without driving yourself insane.

  • It’s OK to tweet an important piece of content 2-3 times in one day, at different times; just change your Tweet wording up a bit to keep it fresh.
  • It’s OK to use a scheduling app like Buffer or Crowdbooster to space out your Tweets, as long as you are actually available to reply to people who respond to your content.
  • Look for 5 people who recently RTd you, and RT something of theirs that you think will resonate with your followers.
  • Take a pretty picture and add a relevant comment to it.
  • Find 5 people who follow you who you haven’t directly engaged with yet, read their bio and/or website, and mention them with a comment or compliment.
  • Use the “OH” tag to tweet something interesting you heard someone else say IRL.
  • Don’t resort to quotes all the time! But if you’re reading something interesting on your Kindle app, highlight a great phrase and Tweet it out using the integrated share tool.
  • Ask a question. It could be something industry specific, or as minimal as “what should I watch on Netflix next?”
  • What big project are you working on? Can you “leak” out a little tidbit of it as a teaser? People love to be on the inside, behind the scenes.
  • Do a series of Tweets that are related…Christopher Penn does “#the5” which is the five things you need to know that day. Could you do 3 tips for starting your day happy? Perhaps a series of 10 great blog links?

Where do you find great stuff to share with your connections? Have you ever felt Twitter block?

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Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

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Thank you, Rosemary!

You’re irresistible!

ME “Liz” Strauss

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