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How to Conduct a Productive Employee Evaluation (And Why You Should)

January 23, 2020 by Guest Author

By Kayla Matthews

Employee evaluations can be one of the best ways to get reliable data on your team’s strengths and weaknesses. They also build regular communication between management and staff. However, these meetings are often stressful and unproductive — without the right methods, it can be hard to conduct an evaluation that everyone benefits from.

Luckily, there are techniques you can use to get the most out of sit-downs between management and staff.

Here’s how you can conduct a productive employee evaluation — and why you should.

 

The Benefits of Employee Evaluations

Traditionally, employee evaluations occurred on an annual basis. Today, however, more than one-third of U.S. companies perform frequent check-ins between managers and employees.

One of the most significant benefits of evaluations is how they build communication between managers and employees — especially in organizations where the two may not have regular opportunities for extended conversations. These meetings allow managers to remind employees of workplace expectations and clarify any misconceptions they may have held about their work.

Evaluations are also a chance for employees to show off and demonstrate to management some of their biggest accomplishments over the past few months — or year, depending on how often an organization is hosting evaluations.

 

How to Hold Employee Evaluations the Right Way

 

When it comes to evaluations, you’re not likely to find any one-size-fits-all solutions — instead, you’ll need to conduct meetings using the methods that work best for your organization. Discovering these techniques may take some research and experimentation that will let you see which provides the best results.

Nevertheless, there are some basic evaluation techniques and planning methods that can work for just about any business.

To start, be prepared. In most traditional employee assessments, managers will begin by drafting a written evaluation for each employee they oversee, being sure to include successes and failures — what the employee is doing well and where they could strive for improvement. Be sure that the written evaluation stays specific, actionable, and relevant to the employee’s work.

The employee will look over the document, and then, when it’s time to sit down, they’ll have a chance to go over the comments with their manager.

Some organizations will also ask the employee to write a self-evaluation they can compare with their manager’s during their meeting.

These techniques are generally effective at structuring the meeting and making sure that everyone involved gets the most out of the time they spend sitting down.

Not all traditional evaluation techniques are useful, however. For example, uniform or standardized grading methods — like a five-point scale that tries to quantify every employee’s performance by the same metrics — are good at providing easy-to-follow data for higher-ups. However, these methods are not so great at helping managers understand employee performance.

During an evaluation, employees should be encouraged to bring up both the praise and criticism that they’ve received from people who aren’t in the room — staff from other departments, clients, team members or anyone who doesn’t regularly speak to the manager holding the evaluation. These notes can sometimes provide a helpful counterbalance to the comments the manager brings up.

This method can help make meetings less one-sided — a common criticism of employee evaluations.

Likewise, managers should pass on relevant comments and compliments that employees might not have received. This way, the evaluation can be used to remind employees of how their work fits into the goals of the entire business, while also emphasizing what stands out about their work.

Managers should be careful about how criticism is framed — worded poorly, even well-meaning criticism delivered at top performers can crush confidence, damage productivity and encourage employees to quit, according to research. Keep feedback constructive — and positive, if possible.

 

Building Communication With Employee Evaluations

 Employee evaluations can be a great way to relay feedback to team members, build stronger communication between management and staff and provide goals for employees to strive toward.

However, when handled poorly, evaluations can do the opposite — causing communication to break down and making employees less confident in their abilities.

For this reason, it’s essential to design your evaluations to be as effective as possible. Ensuring that each meeting is a two-way conversation that frames criticism constructively can help keep assessments productive and useful for both parties.

 

About the Author: Kayla Matthews writes about communication and workplace productivity on her blog, Productivity Theory. Her work has also appeared on Talent Culture, MakeUseOf, The Muse and Fast Company.

Featured image: Photo by AllGo – An App For Plus Size People on Unsplash

Filed Under: management Tagged With: employee evaluation

How Businesses Can Create an Ethical Culture in the Age of Technology

January 16, 2020 by Guest Author

By Kayla Matthews

In a world where big tech companies like Google can store more data on its users than most can imagine, technology seems to change faster than we can ask the right questions. When businesses rely on technology to get work done, the lines about what’s right, what’s efficient and what’s safe can get blurred.

There’s no question that technology impacts work culture. It can mean good things, like automating monotonous tasks so employees can spend more time on creative and meaningful work. Without good ethics in place, technology can also mean risking privacy and cutting corners. So, how can employers develop an ethical work culture alongside modern innovations? Here are some things to consider.

Privacy

The question surrounding employee privacy at work does not yet have a definitive answer. Is it ethical to ask for an applicant’s personal social media account and password during the hiring process? Is it okay to fire someone for a questionable off-duty post on Instagram? Should we access our employee’s browsing history on company equipment?

Many state courts uphold employer’s rights to monitor employees, but not across the board. The New Jersey Supreme Court has ruled that employees have a reasonable expectation of privacy when checking their personal email, even on company equipment.

One issue surrounding privacy is how we monitor our employees. Most companies restrict access to specific sites on their premises, as well as view the online history of their employees. These tactics can help prevent members of an organization from doing illegal or unethical activities, but they can also raise issues of privacy.

Some workplaces also use video monitoring. Recording video communication can be a great tool to improve workflow and ensure your consumers are getting top-notch customer experience. But employees may feel like it is an invasion of privacy without the right structure.

What Ethical Privacy Looks Like:

When choosing to view employees’ browsing history, it is critical to set a policy. Employees should know how you’ll access data, why you collect it and what you will do with this information. A good system can also prevent managers from misusing this data.

If you’re monitoring communications to prevent workplace harassment, most employees will see supervision as a way to keep them safe. When you’re open about your practices, ethical employees won’t have to worry.

You can also watch your customer support team or sales reps’ video conferences with customers. We’re all used to getting the “to ensure quality service, this call may be recorded” reminder whenever we dial the help desk, and this can work with video calls, too. If you do monitor video conferences, it’s critical to do so ethically:

  • Be honest with your team: Let them know their video calls are being recorded. It can feel like an invasion when employees are monitored without their knowledge.
  • Limit use: Your employees expect a reasonable level of privacy. Don’t record their activities when they’re not on a customer call, or don’t have their camera on.
  • Use videos to improve: Make sure recordings are used as a tool for employees and something that can help them grow. Utilize video recording to test out new sales pitches, or to model great service in training videos. As long as you frame it properly, you can also use videos for performance reviews and to offer advice.

Software

One ethical dilemma surrounding software is how we access it. Now more than ever, anything from Adobe Photoshop to word processors can be pirated. For cloud-based services, it’s tempting to give the entire team access to a single paid membership when you only pay for a limited number of people.

Software as Service providers, or SaaS, have unique ethical questions to answer. The pressure to be the first-to-market leads many software developers to rush product development.

In this case, they may not question if the software might be damaging to the public or misused by consumers. Software can also collect a lot of data on its users. When companies host this data insecurely, they risk data breaches.

What Ethical Software Use Looks Like

  • Use proper licensing: Some software requires you to buy a different license for commercial use than for personal use. Some have a set number of people that can use a specific license. When using software for your business, make sure you have downloaded it legally and are using the proper license. Also, buy as many memberships as you need for the number of users who will access it.
  • Create a code of ethics: With the emerging SaaS market, software companies need to think about the work they do and how it affects others. A solution for the tech industry is to develop an ethical code.A company-wide policy can encourage honesty and respect in the software development process. Whether you’re a tech company or not, fostering a culture where employees can speak up when they feel something isn’t right creates a better workplace for everyone.

What an Ethical Culture Means for Your Business

We are more connected than ever before. Electronic devices and innovative tech make our lives easier in so many ways, whether it’s faster communication or transforming industries.

As an employer, keeping ethical questions in mind as you make decisions for your business creates transparency with your team. It shows you trust your employees and builds a better workplace where collaboration and innovation can thrive.

 

About the Author: Kayla Matthews writes about communication and workplace productivity on her blog, Productivity Theory. Her work has also appeared on Talent Culture, MakeUseOf, The Muse and Fast Company.

Featured photo by Mimi Thian on Unsplash

Filed Under: Leadership Tagged With: ethics, leadership

3 Elements to Sky Rocket Your Customer Experience Mapping Success

January 13, 2020 by Jessy Troy

customer experience mapping successCEM (short for customer experience mapping) has been a popular topic for well over 6 years for big companies interested in understanding a customer’s “relationship” with their services and products. However, small to medium companies have just started to notice the importance of having this incorporated into your business process.

According to Zeemo,

An engaging user experience is ultimately the most important aspect of your website, as your customers can and will leave your site if it doesn’t meet their standards.

This is why mapping your customer experience is so important.

Not to mention startups in the “app zone”, whose breakthrough relies mostly on how early-stage users interact and feel about the product/service they are testing or using. Today, we’re going to take note on 3 elements that can be added to the mix when creating a customer experience map.

The Must Have Elements

An experience map is a detailed visualization of your customer’s journey, the opportunities that rise for both your business and products/services to meet customer needs not only on the spot, but also in the long run, and the guiding principles behind actions and behaviors. Questions that can help you understand the processes behind a user’s action, include:

  • What are the top reasons why my customers would need my product or service?
  • What are the top benefits for using my product/service?
  • How does my product/service integrate in the moment, i.e. offering my customers an improved experience online/offline/both ways?
  • Does my product/service integrate in the bigger picture, long-term? Why/Why not? If Yes, then How?
  • What are customer behavior or mindset patterns which my product/service can cover or respond to?
  • Is my customer acting based on pre-defined principles? What are those? Can these be addressed or integrated in my product/service?
  • Is my product/service sustainable? Does it allow a connection/bridge between customer experience and customer satisfaction?

You can find more about the anatomy of a customer experience map here, along with clear examples such as Rail Europe’s CEM process. Now, if you follow the best practices of CEM, you can only get so far. Here’s how to take the entire process one step forward.

#1. Monitoring Customer Satisfaction Across All Channels

Customer satisfaction is a key player in designing products or services that solve problems, create a space for customers to enjoy and use, and trigger customer loyalty in the long run. Nowadays, your social media staff and community managers play a bigger role than in the past. Here’s why: customers are humans and there is a certain emotional link between your service or product and their needs. Sometimes, as providers, we fail to completely deliver and meet expectations. And this is human, as well. That is why as businesses, we need processes and human force to handle the failure.

An angry customer will be more understanding if, for example, someone from your staff will patiently listen to his/her worries, complaints, and offer a win-win solution, in a timely manner. Knowing the key principles behind proper damage control can save your company’s future. These are: responsiveness (speed and time), reaction, damage control, patience, protocols and explanations at hand, problem solving procedures, standard and customized processes, call to action, open door policies.

And learn from other brands’ mistakes (such as Pokemon Go’s fiasco, although they managed to recover, to some extent, according to this article).

#2. Monitoring Feedback

Nothing new here, however many businesses ignore customer feedback. Just having a good survey form on your website and a competent community manager that gathers all feedback from customers isn’t enough to gain valuable insights about your products, features, and services, and the way they impact your customers’ lives. Another idea is to use a VoIP call center solution that provides robust report allowing you to see your customers’ feedback after they called your customer support team.

You shouldn’t collect customer feedback at a superficial level.

Many customers tend to forget, or do not have the time, or simply are not used to leaving feedback and stating their mind. That is why you must always pair up with a third-party service to collect more insights, and put them to better use.

Delighted, a feedback monitoring tool, has become very popular among startups, mid-sized companies and Fortune500 brands. Among these, Uber, PeoplePerHour, Tedx, Slack, and others use it to collect instant feedback and rate their products and services. The tool sends out a message to the users, asking them to rate the brand/product/service on a scale from 1 to 10, in the email body. And then opens an additional web page where the user can explain their pick. Feedback is collected and delivered in real time to the brand’s board. Delightful!

#3. Crunching User Website Data to Understand Online Patterns

The customer experience map is strongly related to your website’s functionality and the user’s activity patterns, not just to the human, personal journey aspect. Ideally, you would want to get to know and understand your audience at a deeper level. Besides having a solid website or channel that runs on usability and responsiveness across all devices/environments, you also need access to data related to the user’s online activity prior or post usage of your product or service. It’s way easier in the case of apps, for e.g., to collect user data right from the app itself, analyze it and report findings strictly related to your product. Google offers the option to export data and stats if your app is in the Google App store.

If your products/services do not come in the form of apps, then your website becomes the first environment to facilitate the contact and interaction between them and the customer. They don’t say a website is a company’s business card, for nothing!

While data extracted from your website may fail to directly address all customer experience segments, it will help in predicting certain behaviors or trends in close relation to your service or product. Pivot tables provide a simplified way to gain first hand access to customer patterns and do not require super advanced knowledge of data analysis. If you are not familiar with PowerPivot there are plenty of online articles like this one.

Takeaways

Come what may, we live in a time where businesses need to walk the extra mile to achieve success. In the business world, there is such thing as “competition”, and the only way to win a top spot is to provide something different, better, more functional, more accurate to your customers.

This means gathering data from the inside (starting with your website user data), analyzing it, finding patterns, building your product based on those patterns to meet customers’ expectations.

Remember that feedback isn’t just “active listening”, as everyone talks about, but also input collection and implementation to meet customer satisfaction. Happy customer experience mapping!

Image source: Pixabay

Filed Under: Business Life

3 Signs Your Company Needs Financial Assistance

December 27, 2019 by Thomas

The warning signs can be easy to spot or a bit murky.

That said do you know when things are pointing towards your business needing help?

While many go through some challenges at times, being in a money drought for too long can be problematic. If things are not rectified before too long, one’s business can be left hanging in the balance.

With this in mind, is it time your company got some financial help?

What Are Your Options?

Signs of issues can range from a notable slowdown in sales to higher costs for supplies. Over time, these issues can present you with quite a problem.

If you feel your business has reached a point where finances are in trouble, consider these:

  1. Business line of credit – Have you toyed with the idea of seeking a business line of credit? Such a line can help you put funds towards one or more important needs with your business. From new equipment to hiring more help, the possibilities are endless. If you decide to go down this route, look into what the business line of credit requirements are. This will make it easier for you to see if you are apt to qualify in the first place.
  2. Paying less for supplies – No matter the supplies you need, you can’t afford to be overpaying for them all the time. With this in mind, are you getting deals for the things you need or are you being taken to the cleaners all too often? Even if you have some vendors you’ve been with for years, don’t be afraid to shop around. Remember, you have the right to find the best deal for your wallet. It may come down to severing ties with some to go elsewhere for a better deal.
  3. Customers not paying up – Last, depending on the business, you may or may not require customers to pay up front. That said you want to be sure you get the payment sooner than later. If some customers lag too far behind in paying you, do you have concerns they will never pay at any point and time? If this happens, you may have to end up seeking collections. Keep in mind that doing so will cost your company time and money. This is why you want to try and work with customers to pay what they owe you to avoid collections. Do all you can to give them reasonable time to pay their bills. If it seems like they are unwilling to, then you may be left with no other choice than to seek help.

Given all you have on your plate in running a business, the last thing you want to do is always be worrying about money.

That said you won’t be in business for too long if money is always an issue.

When your company finances can be better, do all you can to right the ship before it is too late.

About the Author: Dave Thomas covers business topics on the web.

 

Filed Under: Business Life Tagged With: business line of credit, company, customers

What to Do When Your (Personal) Social Media Content Has Been Stolen

December 20, 2019 by Jessy Troy

Social media has become the top way for brands to increase awareness of what they’re doing, from promoting new products to interacting with customers. Experts encourage entrepreneurs to regularly post high-quality content in the hopes followers will share it across their own networks.

This means spending hours developing insightful updates, linking to your own great blog posts, and sourcing images from stock photo sites.

After putting all of this work into your content creation efforts, it can be even more disturbing to find your information posted on another site. It may even be a competing business’s blog or an industry magazine. Even if the site credits you as the author of the work, using your content without compensating you for it is a violation.

“There are several situations where social media content can be stolen,” says Robert May, founding attorney at The May Firm. “Increasingly publications are using social media posts as part of their news stories, as seen here. When they get permission first, it isn’t a problem.

Unfortunately, less professional sites fail to get that permission. Sometimes a site uses an original photo or copies a blog post that has been linked on social media. In more extreme instances, a business owner may find a fake account has been set up using his own name and likeness.”

Whatever the type of content or identity theft, it’s important to act quickly to make sure the content is removed. Here are a few steps you should take if you find your social media content has been stolen.

Step One: Make Contact

Before doing anything, send a friendly email politely asking that the content be removed. Don’t use forceful language in this initial contact. Simply state the action you would like to have taken as a result of the letter. If you want the content removed, ask politely that they do so within a certain number of business days.

If you are agreeable to being compensated for your content, state the price and offer removing the content as an alternative. Hopefully the offender will remove the content and send a letter of apology for the inconvenience. If not, wait the stated number of days before taking further action. If the content was posted on a site by an employee of an organization, take your complaint further up the chain before checking into outside options.

Step Two: Check the Terms of Service

While you’re waiting, carefully review the terms of service on the social media site where your content was originally posted. Facebook allows you to report copyright infringements using this tool, while Twitter’s tool is here.

Both are products of the Digital Millennial Copyright Act (DMCA), passed in 1996 to protect copyright holders from online theft. You may also want to check into the policies of the website where the content is posted, since they’ll have their own copyright infringement notification procedures.

DMCA Takedown Notice

In addition to the tools offered on various social media sites, copyright holders can also have content taken down using a DMCA Takedown Notice. You’ll need to determine the Internet Service Provider hosting the site where the content is posted and direct your letter there.

After an investigation, you’ll often find that the content is removed without having to wait for the person who posted it to respond. DMCA charges for the service through its site, but you can craft a letter for free using the instructions provided on the National Press Photographers Association site.

Contact an Attorney

When other recourse has failed to bring action, it’s time to contact a lawyer. Although attorneys will charge an hourly fee to help with copyright infringement, often content can be removed through a cease and desist letter. Such a letter packs a heavy punch when it comes from a law office.

If for some reason that letter doesn’t achieve results, however, an attorney can go through the courts to have a cease and desist order placed on the content, which requires that it be removed.

Having your content stolen can feel like a violation. Fortunately, there are actions you can take to let offenders know that you won’t allow your photos and text to be used for free. By having tools in place to use in the event your content is stolen, you’ll be prepared to take action if it ever happens.

Image by Pavlofox from Pixabay

Filed Under: Business Life

4 Ways Your SMB Can Invest in Technology

December 19, 2019 by Guest Author

By Kayla Matthews

 

Spurred by new breakthroughs, technology is growing at a rapid pace, reshaping the way customers shop and how businesses are run. Right now, technology is more important than ever for small and medium businesses. If you want your SMB to stay competitive, you’ll need to take advantage of the latest developments.

Here are 4 different ways that your SMB can invest in technology.

1. Mobile-Friendly Web Presence

Mobile traffic dominates the web — by almost any measurement, customers prefer to shop, interact with brands and browse using mobile devices.. If your web presence isn’t optimized for mobile devices, you could be losing out on mobile-only customers to businesses with more mobile-friendly web presences.

Most business services, like e-commerce platforms and content management systems, are built with mobile in mind, so it’s not usually costly or difficult to optimize your web presence for mobile devices.

SMBs should also be sure that they are taking advantage of mobile features, like mobile web payments, click-to-call buttons and apps.

2. Take to the Cloud

For almost every service that an SMB needs — payroll, accounting, HR — there is a cloud-based tool or solution available.

Cloud-based tools allow SMB managers and team members to view essential business data, no matter where they are or what kind of device they’re using, so long as they have access to the web. As a result, these tools allow for a much more flexibility and power than you’d normally have available.

These cloud-based services are especially good for SMBs whose team members and managers are often on the move and don’t always have access to critical business data. If you need to quickly make financing decisions to improve cash flow, set up a new team member on payroll or re-evaluate a quarterly budget, you’ll be able to do so from just about any device with an internet connection.

3. Plan to Cycle Computer Equipment

Technology is always advancing, and if you’re not consistently investing in new technology, you and your employees could be losing out on the benefits that advanced technology can provide SMBs.

Some employees — especially if they’re working with large amounts of data or advanced technology like machine learning — may need more processing power or specialized equipment.

To get these employees the equipment they need — while spending smartly on equipment — your SMB can plan life-cycle rotations its your computer equipment in which your business phases out — or phases down — old technology and phases in new equipment. Old technology can be sold, recycled or passed down to users who don’t need specialized technology.

If you’re unsure about how to best cycle out equipment, or which device investments to prioritize, you can consider working with an IT consultant or other tech professional who can help your SMB plan its equipment rotations.

4. Invest in Points of Contact

With the right technology, SMBs can make getting in touch as easy as possible.

Small web changes, like adding a chat widget or click-to-call button to your site can provide customers with an easily accessible point of communication with your team that can quickly move them further along the sales funnel. Even if your SMB can’t put an employee or team member in touch right away, there’s often technology available — like advanced AI chatbots and dynamic phone menus — that can field new customers and direct them to a live agent when possible.

Improving an SMB with Technology Investment

Technology is one of the most powerful tools an SMB can have — but you will need to carefully select the technologies your business pursues if you want to get the most out of your investment.

Cloud-based tech can help keep business operations running, even if key management members don’t have access to business computers. Mobile-friendly web design and contact methods can help your business secure customers, who are more likely than ever to be visiting your business’s web presence and interacting with your brand using  a mobile device.

 

About the Author: Kayla Matthews writes about communication and workplace productivity on her blog, Productivity Theory. Her work has also appeared on Talent Culture, MakeUseOf, The Muse and Fast Company.

Featured image by Rodion Kutsaev on Unsplash

Filed Under: Tech/Stats Tagged With: SMB

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