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5 Focus Strategies to Seize the Right Opportunity Right Now!

August 29, 2011 by Liz

The Signal to Noise Issue Isn’t Only On the Internet

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Has it happened to you that you’ve invested your best strategy into landing a chance — an introduction, a project, small job for a potential client. Now is your moment! You can move forward your mission, change your position, take advantage of the changing conditions this chance affords you to leverage your expertise into new rewards and new experiences.

Even on a small scale a new opportunity ripe with potential can set off a world of thinking that undoes our ability to get down to what needs doing. We find ourselves over researching, procrastinating, contemplating the future, and social networking to see what others have done who have had the same experience.

The signal to noise ratio ratio on the Internet may be a distracting influence, but nothing undermines our ability to seize the opportunity right in front of us more than the signal to noise ratio that we allow in our heads.

What We Do That Undoes Us

In faster than you can fragment a computer, we fragment our heads and convince our hearts that they’re not a part of what we’re doing. We get busy with thoughts past and future and irrelevant arguments about what we could, should, or might be doing. Does any of this sound the least bit familiar? We fill our heads with

  • how we’re the wrong person to do this.
  • how we’re much better suited to be doing what we’re always doing. .
  • how people won’t respond well to what we end up doing.
  • how while we do this we might be missing other exciting opportunities.
  • how our results have backfired or fallen flat in the past.
  • And the big one …

  • how boring, uninteresting, long, hard, difficult, not fun, time-consuming and beyond our abilities we’ll find this new opportunity — among the 23,067 other reasons we might have for not doing it.

All of which are centered in the past or the future, not the current reality.

5 Focus Strategies to Seize the Right Opportunity Right in Front of You Now!

How do you know that you’ve got the right opportunity? A well-chosen opportunity is a match of our skills with enough challenge that we’re the perfect halfway between anxiety and boredom. We’ll need to stretch just a little bit, learn a few things as we’re doing it, but that will keep our concentration.

If you’ve chosen the right opportunity, the key is to focus and to stay completely in the moment. NOW is the only moment and the opportunity is the only the focus. Here’s how to do that successfully.

  1. Focus in on seeing the project finished. As Tim Sanders says and my experience agrees with, when our brains know that we plan to succeed, our subconscious releases the chemicals we need to help us do that. Call it flow or in the zone, but it’s the optimal experience. In order to get there, we have first have to know exactly what the task is. Every task you successfully finished had as many roadblocks and snags as those you left by the ditches. The difference in your successes was that you knew, you had decided you would finished and that became your first point of focus.
  2. Focus on the process and resources you need to do it well. In your mind plan through the process and see yourself doing it. Break that process into stages and determine what resources you need to complete each piece of the process. Bring the resources you need to where you will need them. Get serious about dedicating a true workspace to the project.
  3. Focus on making that opportunity a priority.Decide how much time you will dedicate to moving it forward every day and allow yourself no excuses. Include time for rests, rewards, breaks, and some play away from it — but don’t let the play be more important than the opportunity you’re ready to seize right now.
  4. Focus on working in the moment. Keep every step of completing the process in the NOW. Don’t relate to past successes, except to move this process forward. Don’t think about future rewards until it’s over. Don’t let other things interrupt you.
  5. Focus on how any opportunity can be the vehicle you need to learn what you should be learning. Love the faults and flaws of the project. Challenge yourself to value everything that you wouldn’t normally like doing. Find the fun in the most mundane tasks and huge overwhelming challenges. Turn every bit of the opportunity into a smaller, exciting opportunity of its own.

If you can master those five strategies, the payoff for you will be huge and long lasting. You’ll find that your life is more in control because it’s more focused, less hurried. The things you’ll be doing will be more efficient because you’ll be choosing to focus on doing only one of them at a time, which means it will get your concentration and best thinking.

Listening will be easier and you’ll be more likely to know what to ask and what to listen for.. Fewer communication problems will be happening. You’ll find yourself easier to work with and other people will agree with that assessment. Your confidence will rise.

Work will be more enjoyable and you may find that you like doing more kinds of work than you ever thought you would. Proof of concept is that what I’ve written here is exactly what I did when I didn’t want to write this blog post. And I had a blast doing it.

It’s really just a matter of turning down the signal to noise ratio in your mind. Are you ready to seize the opportunity right in front of you now?

Be irresistible.
–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Productivity, Strategy/Analysis, Successful Blog Tagged With: bc, focus, LinkedIn, opportunity, Productivity, small business

Thanks to Week 306 SOBs

August 27, 2011 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, Successful and Outstanding Blogs

Social Media Club PDX Hosts a SOBCon NW Kickoff Event on September 15

August 26, 2011 by SOBCon Authors

social media club pdxWe are pleased to announce that the Social Media Club of Portland will be hosting a SOBCon NW Kickoff Event on September 15th, from 6 to 9 PM at the Grochau Cellars in NW Portland.   Admission is open to all, and tickets are $10, and $20 at the door.   Join SMC-PDX, SOBCon NW co-founders Liz Strauss and Terry “Starbucker” St. Marie, and the conference attendees and presenters for an evening of great conversation, networking, and insights about where profit meets purpose.

For more information, and to register for the event,  visit the SMC PDX Eventbrite page:  http://sobconnwkickoff.eventbrite.com/

(Note:  SOBCon NW registrants should register separately for this event)

And if you haven’t yet registered for SOBCon NW, “Where Profit Meets Purpose”, do so now  – the seats are filling up, and you don’t want to miss it!  Our registration page:  http://sobconnw2011.eventbrite.com/

Filed Under: SOBCon Site Posts Tagged With: bc

Are You Afraid of Getting Personal in Business?

August 26, 2011 by Guest Author

Guest Post
by Annabel Candy

Would you like to build stronger relationships with your potential clients and create trust faster?

Me too and I’m finally making in roads. It took me 1o years to work out how to get my clients to trust me or, more accurately, to accidentally discover how to build their trust faster, but now I’ve cracked it I’m never going back.

When I first set up my own business in 1998 I didn’t know much about the business world and I lacked confidence. I felt as if I didn’t fit in. In my mind business people were hard-nosed professionals, wearers of suits and time poor workaholics.

To make things worse it wasn’t just that I felt as if I didn’t fit in. I really didn’t. I worked from home on a small island in New Zealand and all my clients were a 30 minute ferry ride away in the city.

They had real jobs in real offices. They were real business people and I was just a pretender, a business wannabe.

To make sure my prospective clients didn’t find out that I worked from home I played safe. I invested in a great logo in a timeless design and chose safe corporate colors of blue and grey.

My branding, which carried through to my website and business cards, looked classy and professional but it didn’t have any personality. It just wasn’t me.

Being new to business I did what I had to do to start finding work. I got the yellow pages out and started cold calling.

My business is web design and web copywriting. I had an MA in Design for Interactive Media and two years experience designing, writing and setting up effective websites but getting work was still hard. Like pulling nails in fact, and during the nine years I ran that business I never once got a job unless I met a client face to face.

Even after we got our first few jobs and started getting leads through the search engines and word of mouth recommendations, I still had to meet people before they’d give me the job.

But over the past few years my business has turned around and so have my clients. All of a sudden I have clients in faraway places who’ve never met me and couldn’t even if they wanted to. Even though I live in a small Australian vacation resort town I now have clients all over the world.

So what changed?

Two years ago I started blogging. I set up a blog called Get In the Hot Spot because I wanted to learn about social media and blogging to help my web design clients.

I wrote about travel but my blog posts often strayed into personal development or just personal stories.

My blog was definitely not a marketing tool for my business but gradually people started contacting me and asking if they could work with me even though they’d never met me.

People all around the world suddenly wanted to work with me not because they knew my qualifications or work experience, but because of personal experiences I’d shared on my blog.

Looking back to when I was new to business I made a big mistake by always putting up a professional front. I hid my personality and values behind what I thought was business-like behavior.

But sharing personal stories has helped build trust and grow my business much more effectively. Whereas before I probably came across as one of those boring experts we all try to avoid, now people see me as a real person, someone they wanted to hang out with online and offline, someone flawed like them and someone they’d enjoy working with.

These days I still have my safe, grey and blue corporate website for my web design business Mucho but my fun blog Get In the Hot Spot has really taken over. To give you an idea of the difference in branding check out the logos.


Which business would you prefer to work with?

 

How to Get Personal in Business

Blogging helped me grow my business so well that I eventually set up a separate blog where I could share my business and online marketing tips. But I’m careful that, although the topic is business, the writing style is still fun and shows my personality. I often share personal stories there too if they’re relevant.

You don’t have to have a blog to share your personal side with your clients and show your personality. You can do it on your website, through Twitter or Facebook or anywhere else you connect with your clients both on and offline.

Of course there are parameters and you don’t want to over share, but these are my tips for humanizing your business by sharing personal stories:

  1. Be personal but still professional. Make sure your language and stories are family friendly.
  2. Tell stories that people can connect with and choose personal themes like childhood, family or holidays that everyone can relate to.
  3. Keep it interesting – short, sharp injections of personal stories are good. Lessons learned are always popular. Endless rambling monologues about you aren’t.
  4. Inject humor into your story. Everyone likes to laugh and a smile or chuckle will make people relate to you faster.
  5. It’s a two way street. Don’t forget to pay an interest in your client’s personal life too and ask them about their family or vacation plans. It will let them know you care about them as people, not just as potential clients, and help you find common ground.

What are your experiences? Do you share personal stories with your clients?

————————————

Annabel Candy is a copywriter, web designer and travel fiend. She wrote Successful Blogging in 12 Simple Steps to help other small business owners and writers tap into the power of blogging. Annabel shares her blogging tips at Successful Blogging and her travel stories and personal writing at Get In the Hot Spot.

Thanks, Annabel, for sharing your story!

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: Annabel Candy, bc, LinkedIn, Marketing /Sales / Social Media, relationships

When your skills are not valued

August 25, 2011 by patty

by Patty Azzarello

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Personal Brand and Defense

Sometimes you find yourself in a situation where your gifts and skills don’t line up with the type of skills that are valued in your environment.

You might get shut out or pushed down because of it. It is stressful and uncomfortable.

When this happens, there is a tendency to go on the defense — to prove that you belong there, and to try and show that you can be more like them.

But you’re not.

When you try to do this you put yourself on a back foot.

You are not at your best. You are caving into the pressure and expectations of the group, and trying to win them over by being something false, that you are not good at.

Use your brand to turn the situation around

When I talk about the value of building your personal brand, solving this problem is one of the big payoffs.

Having your personal brand defined lets you put your best foot forward with great confidence all of the time, especially when you are in a situation or environment where you are not comfortable.

If you are clear about your personal brand, you don’t need to be defensive when you don’t fit. You can use it to sell your strong points.

You’ll be more confident and more impressive.

Confidence and Advantage

Here are some examples of ways people have used their personal brand to go on the offence, build confidence, and get an advantage.

Example 1: “Boring old person” in an internet startup

I loved this feedback from a woman who heard me speak on personal brand, and put the idea into action.

She found herself bidding for work in an internet startup company full of hip 20-somethings. She was initially concerned that she would not fit with their culture — like she might be viewed as their mother! As a result, she was concerned she would be under-valued even though she believed she could help them.

Don’t even try to fit in.

But with her Personal Brand in focus, she decided not to even try and fit in, and not to worry about it. Instead she decided go in unapologetically with her personal brand which was about focus, achieving clarity, and translating ideas into revenue.

Staying on brand made it easy for her to engage this group. It removed the stress and the uncertainty. By focusing on her brand, she gave herself the opportunity to sell her strengths without hesitation. She was able to demonstrate truly authentic confidence.

Instead of being cautious and defensive and trying to earn their respect on their terms, she wowed them on her terms.

She got the job.

Example #2: Business Person in a Technology Organization

This was me at various points in my career – Although I have a technology background and an engineering degree, I am a business leadership expert, not a technology expert.

I know many people who have this particular problem in technology companies. The environment doesn’t respect you because you are “not technical enough”.

What I did, is to go back to my brand, and build my confidence from an authentic position of strength. Instead of defending my right to be there by trying to convince them that I was technical enough, I went on the offense.

“You don’t need another one of you”

I would say, “the last thing you need is another technical person. We have plenty of them around here, and I’ll never be as smart as you on technology.

What I contribute is an understanding of the people who use our products and what motivates them. I can translate all this technology into things that they not only care about, but want to spend their money on. I can help bring revenue in. You don’t need another technical person, you need one of me.” (Implied, respect me. I’m different, but I can do things you can’t.)

It put me on solid ground. It made me feel confident. I didn’t’ care if they thought I wasn’t technical enough, because I had real value to offer. It gave me strong executive presence, because I was using the part of my brand of being straightforward, business-focused, and making real and useful connections with people.

I did not need to be defensive. (or technical). I became respected.

Example #3. Program Manager in an Engineering Organization

Another non-technical person I work with used a similar approach in a highly technology focused engineering organization. She was being challenged on her lack of engineering pedigree. Did she really belong here? Many people thought not.

Pedigree doesn’t matter. Results Matter.

Instead of getting defensive she said, basically, “you’re quite correct I am not an engineer. That’s a good thing. I wouldn’t be as good at my job if I was an engineer. What I contribute is an ability to drive complex projects through to completion. The fact that I don’t get involved in every technical detail is actually an asset. I can keep the program focused on the finish line, and get it out on time and on budget. That’s what you need, not another engineer doing a deep dive on technical detail.”

Steady Confidence

When you have your personal brand defined you are more powerful and more impressive for two reasons.

1. You are leading with your strengths, so you’re good at what you are doing and it truly impresses others.

2. But even without that, by using this approach you give yourself the gift of confidence. You give yourself solid ground to stand on. You define the terms you are going to interact on, and it’s a place where you feel comfortable. You give yourself an advantage no matter what the situation. Your executive presence soars when you are confident.

Next time you feel like you don’t fit, and people are under-valuing you, don’t try to be like them. Lead with your brand. Lead with your strengths.

Being clear about who you really are, and what you are naturally good at and building that into your personal brand is a great way to increase your confidence and your value.

Building your Personal Brand

If you want some help building a strong Personal Brand based on your natural strengths, you can use my Personal Brand Building workbook.

—–
Patty Azzarello is an executive, author, speaker and CEO-adviser. Patty has held leadership roles in General Management, Marketing, Software Product Development and Sales, and has been successful in running large and small businesses. She writes at Patty Azzarello’s Business Leadership Blog. You’ll find her on Twitter as @PattyAzzarello. Also, check out her new book Rise…

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Filed Under: management, Successful Blog Tagged With: bc, Business Leadership, LinkedIn, Patty Azzarello, personal brand

SOBCon: Called the Most Powerful Life Changing Conference

August 24, 2011 by SOBCon Authors

Lorelle VanFossen recently gathered together quotes from SOBCon participants in “The Most Powerful Life Changing Conference Event, SOBCon, Comes to the Pacific Northwest.”

Lorelle admits that describing SOBCon is a challenge, and that the words of others tend to summarize her own feelings and experiences.

I’ve been tortured the past few weeks on how to convince you that attending SOBConNW 2011 on September 16-18, 2011, will change your life. As usual, when it comes to my favorite annual conference, I find myself wordless. It’s that profound.

If the SOBConNW Program and descriptions at the SOBCon site doesn’t convince you, maybe these people can.

If you are looking for your own words to describe your SOBCon experience, or want to know more about how SOBCon has changed and influenced the lives and online businesses of others, take a moment to read through her post.

Thanks, Lorelle, for being such a fan from the start.

Register now for SOBConNW and your own life changing experience.

Filed Under: SOBCon Site Posts Tagged With: bc, Conference, event, experience, participants, quotes, sobcon, sobconnw, testimonials

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