Successful Blog

10 Simple (But Important) Things To Remember About Business Directories And SEO

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business directoriesBusiness directories represent a proven way to be found on Google search. While directory sites don’t enjoy the same SEO clout they once did, they can still improve organic search rankings, especially when local searches are conducted.

The main difference related to how directories affect SEO today as compared to ten years ago is that they no longer improve a site’s backlink profile. As Google has evolved, so has the algorithm for search engine optimization (SEO), ensuring higher quality sites with relevant content always rank highest.

There are different types of business directories and it is important to recognize the differences. Featured web listing sites are high-quality directories you want to focus on as you get business listings setup. These types of directories have a better reputation. Sometimes you have to pay a fee to be featured on certain directories. Many are free though.

Below are 10 things you should remember about business directories and SEO.

1. Be careful about which directories you join. Review the site first before adding your business to the directory. The legitimate web directories that you want to be included on will edit your listing. You don’t want your business name in a directory if the directory does not have strict editorial requirements, it can actually have a negative impact on your website ranking if the directory is one of the low-quality sites.

2. Getting your listing setup “right” is important. In cases where the service your business offers is specific to a particular country or region, then you list your site there. When submitting your website information to a directory, always use the official website name. In the description section of your listing, do not use words like best or cheapest. These superlatives may be edited out by some directory sites and also make a negative impression on consumers.

3. Business owners are losing business if they don’t add their listing to well-known directories. This is true even in small towns where you might think everyone knows everybody else, and that ever resident knows about your business. There are always visitors and new people moving in who might be looking for the service or product that you are selling.

4. Be sure to add your name to the Google My Business Directory. Since Google drives this directory as the largest search engine, you want to be sure to get your free listing here. By not taking advantage of your free listing, you might be opening the door for a competitor to hijack your listing by adding their own phone number to your phony listing. Not only can business be lost in situations like this, but your business reputation can also be affected if the company under-performs using your name and Google listing.

5. When you create your Google my Business listing, be sure to remove the check from the box that says, “make this my website address on Google search and Maps.” This is important because if you leave that box checked then the free URL from your Google website will be used and substituted for your corporate website address, possibly losing traffic you want that is directed instead to your corporate site.

6. It is always a good idea to track your directory signups. That will allow you to review the progress made. This will also prevent you from signing up for a directory more than once which can be confusing for customers if somehow they both go through the system.

7. One of the reasons online databases are so valuable to business owners is because they direct mobile search. Considering the growing number of local searches and how people traveling through your town are prone to conduct a search for restaurants and other businesses via their mobile devices, competitive businesses who want to compete should always be sure to add their business to high-quality local directories.

8. Different search engine directories are aligned with that particular search engine’s map. There can be a lot of overlap between the directories. For this reason, it is not always clear how to categorize a listing. Proceed with caution or ask questions. Some directories will change your category if they think you chose the wrong one.

9. Using a good online ranker tool is recommended as a way to monitor your competition and how well their pages are doing in search results. Some tools to check out are Ahrefs, Alexa, and Rank Tracker (plus, there are many more SEO tools and plugins out there to check out). When revising your corporate strategies, it is always helpful to understand how well your business is doing in comparison with your competitors so that you can make adjustments as necessary.

10. Directories worth mentioning and adding your company information to are: Jasmine Directory.com, DirJournal.com, Aviva Directory.com, and Alive Directory.com. These are reputable business web directories because they’re all apply a high editorial discretion. Local directories such as Yelp.com, Yahoo Local Directory, and Bing My Places represent high-quality options to get your name out to local consumers who are looking for local businesses.

Here’s a list five directories worth website your business into:

  • Best of the Web (BOTW) offers a web directory, BOTW Local, Blog Directory and UK & Ireland Directory. With 25 million people searching this directory per year, Best of the Web represents an excellent opportunity to get your company name out there to be noticed. There are a range of categories worth checking out
  • Jasmine Business Directory in cited in several books and journals as being a directory that has a very high editorial discretion. Compared to BOTW, each listing added Jasmine Directory has its own details page where businesses address is listed (according to the directory’s guidelines only if the business owner or representative submits those details) and Google Map is used. Thumbnails are also another available feature.
  • Aviva Directory is a general web directory. While many of the websites and blogs listed in this directory are added by Aviva’s staff, a business or blog owner can pay a fee and have their site reviewed to be added to the directory. Editors are strict and have rules prohibiting adult material.
  • Alive Directory is another Google compliant directory worth listing on. First, you should search for your name to see if you are already on the site. Then, if you don’t find your name, you can submit your listing for approval. Hot categories listed are Business, Shopping and Regional. There are discounts given for bulk listing that start at 20 percent and can go up to 50 percent.
  • Directory Journal offers a few listing types with some attractive features. Photos and keywords can be added to enhance your listing. During the last couple years DirJournal mixed their general directory with their local directory.

Getting listed on local directories makes good business sense. According to Nielsen in 2016, 74 percent of consumers check review sites when online looking for information. Yelp is a popular local directory.

With millions of eyes on the site daily to get information before spending decisions are made, this site represents and important option for business owners. Based on this data, there is no reason not to claim your free Yelp page. Facebook is another popular review site where you can claim your free business page.

It is important not to automate your directory submission effort. You want each listing to b unique in some way. By considering this important fact, search engines will work in your favor and you are less likely to be penalized.

Conclusion

It is clear that more business is done each year on the internet. Even in cases where consumers want to see and touch the merchandise before buying, many people are doing their research first online, before driving to the store. Business owners who want to compete in this digital world where companies are evaluated online before buyers show up at the store, must recognize the power of local searches or risk being left behind by savvy competitors.

Taking advantage of the free listings on directories that are compliant with Google means you will benefit from the power of this monster search engine. Reviews sites are also being used to decide where to go to get what they need. Trust can not be underestimated when courting new buyers.

As mentioned above, not all business directories are created equal. It is important to be discriminating when adding your business to a business directory. Be sure there is a strong editing staff and they don’t accept “spammy” listings for non-businesses. The directories mentioned in this article represent excellent options for business owners. If you sign-up with these directories, your business will benefit from the exposure.

Image source: Pixabay

Overcoming Writer’s Block: How to Just Start Writing

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Snoopy always started with the infamous phrase, “it was a dark and stormy night.” Perched at a typewriter on top of his iconic doghouse, he never had a blank page.

However, for most of us, that blank page looms every once in a while. You’re writing copy on a deadline, you’re embarking on your own book project, or even writing a blog post like this one, and your brain refuses to communicate words to your fingers. Writer’s block has smacked you in the face. What do you do?

This article will offer some fresh ideas to help you overcome writer’s block and start writing.

Do most of the work before you sit down.

Your brain is a wondrous tool, and it can work out problems best when you’re not actively thinking about them. According to a Carnegie Mellon research project, having a “distractor task” actually helps your brain solve the primary problem. If you’re trying to write on a specific subject, looking for a hook or theme, discipline yourself to think about the assignment before you go to bed (or before you jump in the shower). Then go about your business. If your mind rolls over the assignment, let it, but don’t fixate. Using this method, half of your writing could be done before you type a word!

Take care of the first sentence.

Like Snoopy, you could use a jumping off point that takes the edge off of that empty space. You can even use “it was a dark and stormy night” if you like. Or go to your bookshelf and “borrow” an interesting first sentence (just be sure to replace it once your writer’s block is resolved). Sometimes having the first sentence out of the way is all you need to get going. Another idea is to use an overheard sentence as your creative spark. After all, many of us do our best writing in a coffee shop, right?

You must also develop a system for jotting down those brilliant thoughts when they occur to you (regardless of whether they’re immediately usable). Use Evernote, a paper journal, or your phone’s Notes app to retain phrases, sentences, or topics that inevitably assail you as soon as you’re not trying to write.They can then become jump-off points for your next writing session. I often have 3 or 4 articles in progress at any time, and I use Google docs to organize and flesh out these “article stubs.”

Read more.

I know, you don’t have time to read because you’re on a deadline. However, the more widely you read, the more you’re feeding your mind. Make time to read long- and short-form articles, novels, poetry, and classics, on lots of subjects. One good source of literary suggestions is the Brain Pickings blog and newsletter, which often surfaces writing I would have otherwise missed. Then, take that inspiration and use it to write your own classic.

Try a change of scenery or equipment.

Just like an insomniac shouldn’t toss and turn in bed, the blocked writer shouldn’t force herself to sit at the computer screen waiting for an idea. If you typically write at your kitchen table, try going out to a coffee shop. Stuck at home? Listen to coffitivity while you work.

If you always write longhand, try using a computer instead. You need to drastically disrupt the blocked pattern, so do something out of the box. Take your laptop to the beach, record some voice notes, switch up the music you are listening to (or turn off the music completely).

Another way to approach this disruption technique is to change the format of what you’re writing. If it’s supposed to be a blog post, try developing it as a video instead. If it’s a report of some kind, consider creating it as a slide deck. Often we get trapped in writer’s block because the expected structure is too constricting.

Read (and practice) “the Artist’s Way.”

There’s a reason why Julia Cameron’s book has been a global phenomenon for the last 25+ years. One of the key practices outlined in the book is the “morning pages,” three longhand written pages of freeform writing. This is not a journal or a diary, it is intended to be a “mind-decluttering” project. It will teach you to stop censoring your thoughts, which flow to your writing. This self-censoring is yet another reason we get “writer’s block.”. We think “it won’t be good enough,” “I don’t have anything to say,” or “my ideas aren’t special.” Committing to the morning pages routine will help you get out of your own way and get the words flowing again.

For the blocked writer, the most important thing is to stop the mental processes that cause the block itself. Since every person is unique, the solution to each person’s block will be unique as well. Try each of the ideas above, and one of them just may help you get momentum and complete your writing project.

Please share your own ideas in the comments as well!

 

Author’s Bio: Rosemary O’Neill is an insightful spirit who is CEO of Narrative, a new social content platform where the members are in charge.  You can find Rosemary on Twitter as @rhogroupee

Featured image: Photo by Steve Johnson on Unsplash

Is Your Business App Getting the Job Done?

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Having the right mobile business app in today’s digital age is nothing short of essential.

As your brand looks for sales and revenue that goes with it, is your mobile business app doing all it can to assist?

If your mobile business app is not getting the job done, are you missing out on prospective sales and money?

Review Your App on a Regular Basis

Once you’ve come up with the right business app, the work does not end there.

It is important that you review your app on a regular basis. Doing so helps you to make sure it does all it can to promote and secure sales for your brand.

Among the reasons your mobile business app can benefit your brand:

  1. Consumer visibility – Your app has the potential to get in front of millions of consumer’s eyes on a daily basis. With that in mind, make sure your message is being seen and heard in a clear manner. Instead of consumers finding you on computers, your app can download on a device in seconds. Once it is on there, it is easy for consumers to open it up to browse information or buy goods and services from you. Whether you offer the Bismanonline mobile app or others, get to millions of consumer eyes.
  2. Marketing tool – Any successful business can tell you that marketing is key to success. That said your app can be the tool you need to interest a consumer in your brand, in all hopes leading to a sale or two. With that being the case, use your app to market info on your brand, when you have sales and more.
  3. Spreading the word – Another app benefit is a consumer spreading the word among themselves. If you have satisfied customers, they will more times than not spread the word for you. They get family members and friends who have an interest in your brand to download your app. Before you know it, word is spreading like a wildfire.
  4. Offers convenience – Unlike the days of calling a restaurant for a table or doctor’s office for medical care, more consumers are going the mobile app route. As such, allowing customers to check in via your mobile business app saves time. Your customers appreciate the feature. They do not have to spend more time on the phone trying to book appointments.
  1. Seen as an innovator – Last, having a mobile app can allow your brand to stand out from competitors. If some or much of your competition does not offer consumers a mobile app that can help you. Many consumers may view you as innovative and having a handle on today’s technology. As such, you get more consumer eyes and increased sales.

If your company does not have a mobile app or the one you have is not getting the job done, change things moving forward.

With the right app in your corner, your small business stands to be the beneficiary in more ways than one.

About the Author: Dave Thomas covers business topics on the web.

Must Have Resources for Learning About Investing

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Investing can be scary. When you are new to the concept you don’t always know what it is you are doing or how it is you should begin. Stocks? Mutual funds? Index funds? 401ks? IRAs? Know where to put your money, in what amount and how often is a source of anxiety for young people in particular. But investing for life’s many changes, from buying a home to children’s college funds to retirement, is crucial.

The internet is a valuable tool for learning how to invest at every level, from beginner portfolios to diversifying well established ones. Here are some tools to help you learn and invest with confidence.

Investing Resources

  • Investopedia – Investopedia is a reference site that operates like Wikipedia, only for all things investment related. If you are looking for information on specific investment strategies and a good overview of financial matters, it is a fantastic place to go looking.
  • Reddit – Reddit has an endless list of subreddits dedicated to all aspects of making, spending and growing money. You can find incredible information and speak to both professional advisors and people who have been doing their own investing and can give you pointers based on what worked for them. Subreddits  r/investing and r/stocks are very popular and related directly to investments. For broader information such as budgeting, paying down debt, growing money, paying for college, saving and more, check out r/personalfinance.
  • Motley Fool – Want to know the latest news on the market? Then check out Motley Fool, an awesome blog with posts that cover every element of the financial sector and personal financial matters. They also have an active community where you can discuss things with others who are making their money work for them.

Investment Tools

  • Coin Flare – The cryptocurrency market is notoriously volatile and many investors don’t want to risk it. But if you want to learn more about it and invest in some crypto before the next surge, Coinbase a great website and app to use.
  • TDAmeritrade – One of the better known investment brokerage dashboards on the web, TDAmeritrade allows you to open various types of accounts based on goals and fund them as you like, with recommendations customized to your settings. The fees are relatively low and it is an easy way to start taking your finances in hand to secure your financial future.
  • Betterment – Betterment is popular because it builds a portfolio for you and manages it in the most tax-efficient way. All investments go into two possible areas, or a combination of both: stocks and government bonds. They handle financial planning, retirement investing, trusts and more. All fees are based on percentages annually, taken from your current portfolio worth. Their digital portfolios ($0 minimum balance) are .25% and premium ($100,000 minimum)  is .40%.
  • Acorns – Don’t want to worry about selecting stocks yourself? Acorns will select them for you based on how aggressive you want your portfolio to be. From there they will invest your “spare change”, which means anything you spend equaling up to a rounded dollar. So let’s say you buy a coffee for $5.80. They would round up and invest $0.20 into your portfolio. You can also select monthly contributions per week, month or day.
  • eTrade – This one isn’t as popular because the fees can be higher, but eTrade does offer more advice that can help you get a handle on the market and how you are investing in it. If you are planning to trade often it is worth it but if you are more casual or only intend to trade occasionally it might not be for you.

Have a tool or resource for the list? Let us know in the comments!

Image source: Pixabayi

The Five Habits You Need to Be a Successful Business Owner

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By Kayla Matthews

Success as a business owner entails developing great habits that promote efficiency and productivity, as well as an ability to fairly and effectively communicate. Acquiring these traits is easier said than done, but entirely possible for a motivated business owner seeking success.

Efficient, professional business owners share several habits and traits that contribute to their success, including:

1. Enthusiasm for Local Partnerships

Business owners should play a strong role when partnering with local establishments, which can build local buzz and attract loyal customers. It’s a good idea to strive for exposure that fosters word of mouth exposure, which is what partnerships can accomplish. For example, a Nielsen report found that consumers are 90 percent more likely to trust a brand recommended by a friend.

Local partnerships and engagement can provide personal recommendations, both by using opportunities to connect with new customers and showing a genuine passion for the local community. Owners seeking to have a more prominent presence locally should work on their habits relating to community involvement, specifically outgoingness and openness to partnerships.

2. Learn When to Move On

Stubbornness is not a good trait for business owners to have, especially when it comes to sticking with a particular business strategy that’s not working for too long. A good business owner works on their habits of prudence, especially if they identify key performance indicators and conclude that a specific strategy is not working well.

Similarly, a savvy business owner adjusts with trends in their industry, instead of stubbornly clinging onto relics of the past. Business owners should be progressive and quick-thinking while embracing the learning experience aspect of failure instead of lingering too long on that failure.

3. Opportunistic Drive

Being opportunistic is another habit you need to be a successful business owner. A great way to work on this habit is to set aside time each week to educate yourself on new technologies, in addition to examining emerging trends in your industry.

Although the day-to-day tasks of a business can drain an owner into focusing on the now instead of future opportunities, savvy business owners always take some time to examine new technologies with the potential to save time, reduce operating costs and take the business to the next level.

4. Willingness to Hear Advice

Even very successful business owners can learn something new by speaking to others, from fellow business owners to younger consumers who may provide insight regarding a specific demographic of which the business owner may be unaware.

Business owners that close themselves off to new knowledge and rely fully on their own experiences are likelier to fall behind in their industry. Embracing advice or a mentor figure, in the form of a local mentor or business advisor, can provide additional perspectives that help aid important business decisions.

5. Boost Your Mental Health

Business owners often have a whirlwind of tasks and obligations, which can cause long-term stress that impacts both physical and mental health. It’s a good idea to develop habits that help in boosting mental health.

Eating breakfast is a habit that many overlook, despite breakfast being great for mental and physical health, resulting in improved concentration, enhanced memory and advanced cognitive abilities. Only 33 to 48 percent of Americans regularly eat breakfast, so business owners should strive to ensure they are part of that group by eating a healthy breakfast.

Help Yourself and Your Business

Business owners that aspire to greater success should work on these five habits, which promote quality exposure for their business, in addition to greater opportunities and a better foundation for mental and physical health. The result will be someone running the business who is equipped to handle anything that comes their way.

 

About the Author: Kayla Matthews writes about communication and workplace productivity on her blog, Productivity Theory. Her work has also appeared on Talent Culture, MakeUseOf, The Muse and Fast Company.

 

Featured image: Photo by Brooke Lark on Unsplash

Q&A with Debra Ruh, Author of Inclusion Branding

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I have a special treat this week! I’m happy to share an interview I conducted with Debra Ruh, whose new book, Inclusion Branding, will be released this week. Her latest book is about how brands can learn to engage with the Community of Persons with Disabilities and other minorities to create solid ROI and Positive Social Impact.

The book shows what it means and why it matters to develop inclusive marketing and branding, as well as how to humanize brands and manage community expectations. The book also touches on how to manage the risks associated and how to understand the communities.  I was able to read an advance copy of the book, and I found it a huge eye-opener. 

Enjoy our Q&A below.

Q: You dedicated the book to your mother. How did your mother inspire this mission and work?

Debra: Great question Rosemary. My mother passed away suddenly the last day of 2017. My mother was a strong influence in my life. She was a hard worker, she had a great work ethic and was dedicated to her family. However, my mother also struggled with a mental illness most of her life. She was diagnosed with Borderline Personality Disorder later in life and probably also suffered from Bipolar. My mother moved to Virginia from her beloved Florida after my father passed away and she never got over my father’s passing. My mother taught me a lot about resilience and taking care of yourself. She also struggled with negativity and often saw the glass as half full.

When my daughter Sara, named after my mother was diagnosed with Down syndrome, my mother was scared and could often only see the scary aspect of a life with Down syndrome. She also taught me sometimes by being a challenging role model to decide how I was going to live my life and contribute to society. She also had diabetes and that negatively impacted her mental health. Diabetes is an ugly disease in my family and has taken other members like my grandfather. My grandfather lost both of his legs due to diabetes. Early on in life, I was determined to see life from a different perspective. My mother and I were linked in a way that is hard to explain. Of course, she was my mother but she challenged me to make a difference. I am still walking the grief process after losing my mother but I know she is in a better place. I also believe my mother is still a big part of my life and the lessons she taught me, will continue to be with me for the rest of my life.

Q: What is the biggest misconception about disability inclusion efforts within the corporate world?

Debra: That persons with disabilities are not qualified to do the jobs available in the workforce. Also, that the disability is a liability instead of a strength. I interviewed a successful entrepreneur, John Little, Successful Resume (www.successfulresume.com.au) from Australia on my Show (Human Potential at Work) the other day. John said “I succeeded with these businesses because of my disability not despite my disability”. Corporate brands are starting to understand the value that persons with disabilities bring to the workforce.

My last book was called, Tapping into Hidden Human Capital: How Leading Global Companies Improve their Bottom Line by Employing Persons with Disabilities.  That book explores this topic from the eyes of over 30 multi-national corporations. These corporate brands understand that hiring and retaining persons with disabilities is good for your bottom-line. We are your employees, your customers, your investors, your vendors, and partners. According to World Health Organization (WHO) 1 in 7 people in the world has a disability. According to National Organization of Disability (NOD) in the United States, 1 in 5 people identify as having a disability and that is 1 in 3 families in the US.

So many corporations still have a misconception that it is difficult to include persons with disabilities. I am hoping my book ‘Inclusion Branding’ will continue to break down some of these barriers and misconceptions. It is time for corporate brands to understand that persons with disabilities as a population, is a powerful and loyal market segment, with powerful buying attributes, and strong work ethic. Persons with disabilities also cover all other diversity segments including, age, gender, ethnicities, geographic areas, genders, and religious preferences. Many persons with disabilities are innovative problem solvers because the world is often not accessible. These talents add great value to the workforce.

Q: Do you think proponents of disability inclusion can tap into the desire of Millennials to deal with “socially responsible” brands?

Debra: Yes, this is an excellent point. Millennials expect corporate brands to be socially responsible according to many studies, including a few cited in my book ‘Inclusion Branding’. Other generations also expect brands to be socially responsible. Brands want consumers to do business with them because they believe in their products and services. Consumers want to trust the brands to which they show loyalty and believe that these brands are making a difference in their communities. Often the communities that brands are trying to attract do not know which brands to trust.

There are also growing expectations that brands have diverse workforces that include persons with disabilities. The workforce is changing, and so are employee values, thus, keeping employees satisfied has never been more important. Workers expect their employers to align business goals with positive social impact as part of their Corporate Social Responsibility (CSR), which should align with an impact agenda dedicated to the mission of the brand. The Nielsen June 2014 report “Doing Well by Doing Good”1 showed that 67% of millennials want to work for a socially responsible brand.

Q: How can a solo entrepreneur take steps to support disability inclusion (since they may not be doing a lot of hiring)?

Debra: Solo entrepreneurs can support the community of persons with disabilities by selecting us as vendors and partners. The USBLN has created a certification for businesses owned by persons with disabilities called The Disability Supplier Diversity Program (DSDP). DSDP is the leading third-party certifier of disability-owned business enterprises (DOBEs).

You can also welcome us as customers by assuring your business, your services and products are fully accessible. The good news about accessibility is that those efforts make your location, products and services accessible to everyone. Remember, as we age, over the age of 65, 46% of us will acquire disabilities. With 72 million baby boomers in the US alone, controlling 60% of the wealth –this is a market that no business including solo entrepreneurs should ignore.

Q: What are some ways a business can shift from seeing disability inclusion as a legal requirement, or charity, to seeing it as an ROI generator?

Debra: Understand that persons with disabilities are people first and that we are everywhere. We are your parents, your children, your friends, neighbors and maybe you are a person with disabilities (PwD). Take the time to understand why including PwD in your workforce, making your locations, products and services accessible and telling us that story, via advertisement, chatting about it via social media or on your website, will help drive in business and qualified applicants. Too often this community is viewed from a charitable or corporate social responsibility (CSR) standpoint as noted in the introduction of ‘Inclusion Branding’ by my chairman, Richard Schatzberg.

Corporate brands should work hard to create positive brand recognition. Brands who include persons with disabilities among their employees create an excellent way to enhance brand image. Persons with disabilities should be viewed as a viable pool of potential employees as well as an emerging market that, together with their friends, families, and caregivers, have trillions of dollars in disposable income. Stories of successful disability inclusion within a company should be included in marketing efforts, shareholder reports, and corporate social responsibility reports.

Thank you so much, Debra, for this insightful discussion!

About Debra Ruh: 

Debra Ruh is a recognized market influencer and advocate for the rights of persons with disabilities, a leader, a published author, a successful entrepreneur and a fantastic mother.  She has created a path to empowerment and success for those with disabilities. Debra is the co-founder of #AXSchat, the second largest Tweet Chat in the world and her podcast Human Potential at Work with weekly listeners in more than 84 countries. http://www.ruhglobal.com/our-story/

Debra is a global leader and has worked with countries, UN agencies, national and multi-national firms all over the world helping then create programs, strategies, and processes that fully include persons with disabilities. She is a contributor to the Huffington Post, and her catalyst for starting RGC was her daughter Sara born with Down syndrome. Her work has been featured on many news outlets, and she has been granted many awards. http://www.ruhglobal.com/media/

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee
Featured image:Photo by Kirstyn Paynter on Unsplash