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10 Simple (But Important) Things To Remember About Business Directories And SEO

May 22, 2018 by Jessy Troy

business directoriesBusiness directories represent a proven way to be found on Google search. While directory sites don’t enjoy the same SEO clout they once did, they can still improve organic search rankings, especially when local searches are conducted.

The main difference related to how directories affect SEO today as compared to ten years ago is that they no longer improve a site’s backlink profile. As Google has evolved, so has the algorithm for search engine optimization (SEO), ensuring higher quality sites with relevant content always rank highest.

There are different types of business directories and it is important to recognize the differences. Featured web listing sites are high-quality directories you want to focus on as you get business listings setup. These types of directories have a better reputation. Sometimes you have to pay a fee to be featured on certain directories. Many are free though.

Below are 10 things you should remember about business directories and SEO.

1. Be careful about which directories you join. Review the site first before adding your business to the directory. The legitimate web directories that you want to be included on will edit your listing. You don’t want your business name in a directory if the directory does not have strict editorial requirements, it can actually have a negative impact on your website ranking if the directory is one of the low-quality sites.

2. Getting your listing setup “right” is important. In cases where the service your business offers is specific to a particular country or region, then you list your site there. When submitting your website information to a directory, always use the official website name. In the description section of your listing, do not use words like best or cheapest. These superlatives may be edited out by some directory sites and also make a negative impression on consumers.

3. Business owners are losing business if they don’t add their listing to well-known directories. This is true even in small towns where you might think everyone knows everybody else, and that ever resident knows about your business. There are always visitors and new people moving in who might be looking for the service or product that you are selling.

4. Be sure to add your name to the Google My Business Directory. Since Google drives this directory as the largest search engine, you want to be sure to get your free listing here. By not taking advantage of your free listing, you might be opening the door for a competitor to hijack your listing by adding their own phone number to your phony listing. Not only can business be lost in situations like this, but your business reputation can also be affected if the company under-performs using your name and Google listing.

5. When you create your Google my Business listing, be sure to remove the check from the box that says, “make this my website address on Google search and Maps.” This is important because if you leave that box checked then the free URL from your Google website will be used and substituted for your corporate website address, possibly losing traffic you want that is directed instead to your corporate site.

6. It is always a good idea to track your directory signups. That will allow you to review the progress made. This will also prevent you from signing up for a directory more than once which can be confusing for customers if somehow they both go through the system.

7. One of the reasons online databases are so valuable to business owners is because they direct mobile search. Considering the growing number of local searches and how people traveling through your town are prone to conduct a search for restaurants and other businesses via their mobile devices, competitive businesses who want to compete should always be sure to add their business to high-quality local directories.

8. Different search engine directories are aligned with that particular search engine’s map. There can be a lot of overlap between the directories. For this reason, it is not always clear how to categorize a listing. Proceed with caution or ask questions. Some directories will change your category if they think you chose the wrong one.

9. Using a good online ranker tool is recommended as a way to monitor your competition and how well their pages are doing in search results. Some tools to check out are Ahrefs, Alexa, and Rank Tracker (plus, there are many more SEO tools and plugins out there to check out). When revising your corporate strategies, it is always helpful to understand how well your business is doing in comparison with your competitors so that you can make adjustments as necessary.

10. Directories worth mentioning and adding your company information to are: Jasmine Directory.com, DirJournal.com, Aviva Directory.com, and Alive Directory.com. These are reputable business web directories because they’re all apply a high editorial discretion. Local directories such as Yelp.com, Yahoo Local Directory, and Bing My Places represent high-quality options to get your name out to local consumers who are looking for local businesses.

Here’s a list five directories worth website your business into:

  • Best of the Web (BOTW) offers a web directory, BOTW Local, Blog Directory and UK & Ireland Directory. With 25 million people searching this directory per year, Best of the Web represents an excellent opportunity to get your company name out there to be noticed. There are a range of categories worth checking out
  • Jasmine Business Directory in cited in several books and journals as being a directory that has a very high editorial discretion. Compared to BOTW, each listing added Jasmine Directory has its own details page where businesses address is listed (according to the directory’s guidelines only if the business owner or representative submits those details) and Google Map is used. Thumbnails are also another available feature.
  • Aviva Directory is a general web directory. While many of the websites and blogs listed in this directory are added by Aviva’s staff, a business or blog owner can pay a fee and have their site reviewed to be added to the directory. Editors are strict and have rules prohibiting adult material.
  • Alive Directory is another Google compliant directory worth listing on. First, you should search for your name to see if you are already on the site. Then, if you don’t find your name, you can submit your listing for approval. Hot categories listed are Business, Shopping and Regional. There are discounts given for bulk listing that start at 20 percent and can go up to 50 percent.
  • Directory Journal offers a few listing types with some attractive features. Photos and keywords can be added to enhance your listing. During the last couple years DirJournal mixed their general directory with their local directory.

Getting listed on local directories makes good business sense. According to Nielsen in 2016, 74 percent of consumers check review sites when online looking for information. Yelp is a popular local directory.

With millions of eyes on the site daily to get information before spending decisions are made, this site represents and important option for business owners. Based on this data, there is no reason not to claim your free Yelp page. Facebook is another popular review site where you can claim your free business page.

It is important not to automate your directory submission effort. You want each listing to b unique in some way. By considering this important fact, search engines will work in your favor and you are less likely to be penalized.

Conclusion

It is clear that more business is done each year on the internet. Even in cases where consumers want to see and touch the merchandise before buying, many people are doing their research first online, before driving to the store. Business owners who want to compete in this digital world where companies are evaluated online before buyers show up at the store, must recognize the power of local searches or risk being left behind by savvy competitors.

Taking advantage of the free listings on directories that are compliant with Google means you will benefit from the power of this monster search engine. Reviews sites are also being used to decide where to go to get what they need. Trust can not be underestimated when courting new buyers.

As mentioned above, not all business directories are created equal. It is important to be discriminating when adding your business to a business directory. Be sure there is a strong editing staff and they don’t accept “spammy” listings for non-businesses. The directories mentioned in this article represent excellent options for business owners. If you sign-up with these directories, your business will benefit from the exposure.

Image source: Pixabay

Filed Under: Marketing Tagged With: directories, SEO

The Ultimate Blog Directory Handbook: Over 1800+ Submission Sites

June 12, 2006 by Liz

The Ultimate Lists as of June 2006

New Blogger Logo

Every few months someone compiles a new list of blog directories for submission. I thought it might be nice to pull them together with a basic how-to piece on using directorires best to promote your brand and your blog. With that in mind, I’m reposting I piece I wrote and combining the several directory lists I’ve been able to gather into one Directory Submission Handbook. This will have it’s own page in the sidebar for easy access whenever you need it. It will be called the 1800+ Directory Lisitings page.

Directory Listings as Blog Promotion

The blog looks great. You’ve been through the Blog Review Checklist. You’ve got several posts with great titles and compelling content–to let readers know you’ll be around, when they come back. Now it’s time to let people know that you exist.

List your blog in the Blog Directories. Which ones? All of them–every one that you can find the smallest reason to. Listing is a slightly longer and more involved task than changing phone companies. However if you take the time, your work will last for the life of your blog.

Prepare a document with the following information before you start. Keep this document. It’s your blog’s biography. You’ll have reason to use it as your blog makes friends and influences people.

Your username. Pick one with no spaces. Many directories and forums require that, and no one needs too many usernames.

Your email address This email address will get directory updates and be used for verifications. You may want it separate from your personal email address. You’ll need a system to keep track of directory correspondence. Much of the login/password email that you want to keep will have subject lines that start with blog-something.

Your password I’m sure you know the cautions and rules about passwords.

The name of your blog Be sure that you have the spelling, spacing, and everything about the name exactly as you want it. Some directories make it difficult to go back to change it later.

The URL This is http:// (nameofmyblog) .com

The feed Some directories will ask for your RSS or XML feed. You should be able to find that address within your blogware documentation. It will look like your URL with an extension.

The description Though you’re probably anxious to get done, don’t hurry through this one. This is your advertising, and it will be out there a long time. Again, in some places you may not be able to change it later. Make two versions one under 150 words and one under 300 words. Some directories have stricter length limits.

Keywords Choose keywords that readers would use to look for a blog like yours. Review them to make certain that they’re not so broad that they apply to every blog, or so narrow that only you would know them.

Then start with one of the lists below. Approach the task as suits your nature. I did a few every day until I was done. That way I could work on writing and do things on other parts of my blog too.

Words of Caution

You don’t need to be in every list and you don’t need to carry ever link on your blog. So take a look around before you submit. Will someone new there ever be able to find your blog in the crowd? Will you? I’ve gone back to directories and not been able to find my own blog even though I knew it was there!

Certainly you the more “phone books” you are in the more chances that people will find you. But if the phone is poorly organized or shoved off in a drawer the chance that particular phone book will help is fairly slim for you.

On to the Directory Lists

.
There are some duplicates in these lists. Not nearly so many as you might expect. I quite counting how many links to directories were here when I reached 1800.
Google’s Blog Directory List

Robin Good’s RSS Top55 – Best Blog Directory And RSS Submission Sites

Free Web Directory List from Smiley Cat

Top Rank Monster RSS and Blog Directory List

Other Directory Lists

These Lists from The V7 Network
Nine lists here.

–ME “Liz” Strauss

__________________________________
Other posts to check out:
Directories and Click Exchanges as Promotion
Blogger Forums as Promotion
__________________________________

Filed Under: Successful Blog, Tools Tagged With: bc, blog-promotion, click-exchanges, directories, Directory-Submission-Handbook, NEW-BLOGGER-PAGE

Directories and Click Exchanges as Promotion

May 19, 2006 by Liz

Hey I’m Here!

New Blogger Logo

I remember all too well when I had my blog set up. There were 6 or 7 posts and I had 6 or 7 readers — all friends who were doing me a favor. I wanted so much to find a way to say, “Hey, I’m here! Come read me!”

I’m not patient in such situations. I’m a person who likes to make things happen. So make things happen is what I did. [Read more…]

Filed Under: Marketing /Sales / Social Media, Successful Blog, Tools Tagged With: bc, blog_promotion, Blogspot_nav_bar, click_exchanges, directories, New_Blogger_Page

Great Find: Topic–Blog Promotion

March 9, 2006 by Liz

I was exploring on Technorati this morning and I found this for you . . .

Topic: Blog Promotion

Great Find: Topic: Blog Promotion
Type of article: Link list of posts on blog promotion
Permalink: http://mostbloggers.blogspot.com/2005/11/topic-blog-promotion-mostbloggers.html
Audience: Anyone who is looking to promote their brand, their business, and their blog
Content: The screenshot shows just a piece of the list. There are actually 23 links to posts on blog promotion. Most of the links lead to more links, directories, tools you might use to establish and promote a blog. To quote the post, the links are all about

discovering ways to spread the word about your blog, how to increase readership. . .

So here you go. Click the screenshot to explore what is there.

Topic: Blog Promotion Screenshot

When you’re done looking, come back. I’ll be here.

–ME “Liz” Strauss

Related articles
Blog Promotion Basics [for Everyone]
Intra-Linking as Promotion
Collaboration Link 1: Image and Text
SEO–Positioning Keywords for Readers and Search Engines

Filed Under: Marketing /Sales / Social Media, Successful Blog, Tools Tagged With: bc, blog_promotion, business, directories, increasing_readership, personal-branding, promotion, survival_kit, tools

Getting Your Blog Ready for Readers

December 8, 2005 by Liz

In the spirit of a community blog, articles from readers are a regular feature here. Know that I read them all to ensure the content belongs in the context of Successful Blog. Know that not every submission makes it here and that some get revised before they pass muster. Still even then, not every one of them will be right for every one of you.

To be respectful of your time–who needs me going on and on?–I ‘ve made a snapshot form to help you determine easily whether the content suits your personal needs. When you keep an article, it can serve also as a summary. If you have suggestions for changes to the form, just make a comment after an article whenever you think of them. Now on to the article. . . .

gray purple strip A

Guest Writer: Katy Whitton

Katy Whitton of Katy Whitton.com sent us this article on how to Market Your Blog and Keep Your Readers from her blog, Flipping Heck!

Target Audience: Beginning Bloggers
Article Type: Overview
Content: Katy mentions the main points of bringing your blog into the world of blogging, including choosing an appropriate name, content considerations, Permalinks, pinging catalogues (directories), posting frequency, advertising, and stats. She also provides links to additional information.

Notes: This is an overview that will get a new blogger thinking on what there is to do and hopefully bring him or her back to Successful Blog to find answers to any questions the article might prompt. Katy’s writing makes her article an easy read, an investment of a few minutes. Her writing voice lets the reader know that he or she can do this.

Thanks, Katy, for contributing to the Successful Blog community.

ME “Liz” Strauss

Filed Under: Audience, Blog Basics, Successful Blog Tagged With: bc, blog_promotion, blog_review, blog_submission, directories, Marketing /Sales / Social Media, personal-branding, survival_kit

Directory Listings as Blog Promotion

November 10, 2005 by Liz

The blog looks great. You’ve been through the Blog Review Checklist. You’ve got several posts with great titles and compelling content–to let readers know you’ll be around, when they come back. Now it’s time to let people know that you exist.

List your blog in the Blog Directories. Which ones? All of them–every one that you can find the smallest reason to. Listing is a slightly longer and more involved task than changing phone companies. However if you take the time, your work will last for the life of your blog.

Prepare a document with the following information before you start. Keep this document. It’s your blog’s biography. You’ll have reason to use it as your blog makes friends and influences people.

  • Your username Pick one with no spaces. Many directories and forums require that, and no one needs too many usernames.
  • Your email address This email address will get directory updates and be used for verifications. You may want it separate from your personal email address. You’ll need a system to keep track of directory correspondence. Much of the login/password email that you want to keep will have subject lines that start with blog-something.
  • Your password I’m sure you know the cautions and rules about passwords.
  • The name of your blog Be sure that you have the spelling, spacing, and everything about the name exactly as you want it. Some directories make it difficult to go back to change it later.
  • The URL This is http:// (nameofmyblog) .com
  • The feed Some directories will ask for your RSS or XML feed. You should be able to find that address within your blogware documentation. It will look like your URL with an extension.
  • The description Though you’re probably anxious to get done, don’t hurry through this one. This is your advertising, and it will be out there a long time. Again, in some places you may not be able to change it later. Make two versions one under 150 words and one under 300 words. Some directories have stricter length limits.
  • Keywords Choose keywords that readers would use to look for a blog like yours. Review them to make certain that they’re not so broad that they apply to every blog, or so narrow that only you would know them.

Then start with one of the lists below. Approach the task as suits your nature. I did a few every day until I was done. That way I could work on writing and do things on other parts of my blog too.

Here are three blog directory lists to get you started. As with all things on the Internet, Directories may have changed since these lists were compiled.

Google’s Blog Directory List

Robin Good’s RSS Top55 – Best Blog Directory And RSS Submission Sites

Free Web Directory List From Smiley Cat

–“ME “Liz” Strauss

Filed Under: Blog Basics, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, blog_basics, blog_promotion, Blog_Review_Checklist, blog_submissions, directories, survival_kit

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