Successful Blog

Your Content Can Mean All the Difference

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content-is-king-1132261_640When was the last time you stopped and truly looked at the content on your company’s website?

Whether you do it frequently or infrequently, you at least need to be doing it. Preferably, you are checking it rather frequently. By doing so, you will hopefully see how good content is leading more customers your way.

For many companies, their websites are essentially their online calling cards. As such, it is important that they make sure their sites are chock-full of worthwhile information for consumers.

Much of that information starts and ends with their company blogs.

If you find yourself falling short when it comes to guest posting for your brand, there are means with which you can change that.

So, are you ready to see how content can mean all the difference in the world in driving more traffic your way?

Don’t Neglect Your Blog

Given blogs can’t write themselves, it is important that you are feeding your blog a regular dose of authoritative and relevant content.

In some cases, you will reach out to guest bloggers, asking them to author a piece for your blog.

While it is certainly encouraged that you offer such opportunities, be sure that you are getting quality content in return for the chance to promote others.

If someone doesn’t take the time to see who your audience is, what kind of message you are trying to send out etc. the blog posting can be a waste of your time and their time. Worst of all, your audience may begin to slowly tune you and your brand out.

Lastly, make sure you discuss with your guest bloggers the opportunity to do the same on their sites.

Getting your brand’s name out in front of others is a great way to drum up business.

Simply ask the publisher if you can include a relevant link in the copy or bio (preferably the former) in any piece you or someone from your company writes. This then opens the door for you and the other business owner to cross-promote each other’s sites. When that happens, it is typically a win-win situation for all involved.

Socializing Your Content is Critical

If you’re not a big believer in social media promotions, that quite frankly needs to change immediately.

For starters, social media is a medium that continues to be untapped by so many brands.

Whether it is the result of not enough time or effort, feeling like it is going to cost too much to partake in, or the wrong belief that social networking really brings no return on investment (ROI), too many businesses miss out on forming social connections. As a result, they are very likely passing up potential revenue opportunities.

Keep in mind that you don’t have to be a social media addict, but you should invest some time and energy into it.

Once you have a blog post (your site) or guest blog post (on another’s site) live, be sure to promote it socially. By doing so, you get each and every post in front of countless eyes.

Also, be sure to engage with any and all consumers who reach out to you on your social channels with worthwhile questions and/or comments.

Nothing will send consumers scurrying faster than if they feel ignored by those they are trying to talk to.

Given strong content can make all the difference in the world for your brand’s long-term health, start giving it more attention today.

By doing so, you can see those revenue numbers increase, something that can mean all the difference in the world.

Photo credit: Pixabay

About the Author: Dave Thomas covers business topics on the web.

 

How to Get Back on Track When Your Coaching Habit Slips

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By Michael Bungay Stanier

A company’s success lies in its employees, so it’s no surprise that good leaders are always looking for ways to help their employees learn and develop at work. The best practices have changed over the years, but arguably one of the best things you can do for your employees (and for yourself, in the end) is coach them.

We all need to coach for performance when issues arise, but I’m talking about coaching for development — the kind of coaching that benefits everyone involved, as it helps employees learn, it encourages managers to step back and it allows us all to do that great work we set out to do.

The best way to do this is to create a new habit and start coaching on a daily basis.

The Key to Coaching

You’ve probably already attempted to coach your employees in one way or another, but did you know that the key to coaching is asking questions? In my book The Coaching Habit, I explore how asking more questions is what really helps drive employees.

It’s simple, really: Stay quiet a little longer, offer less advice and ask more questions.

Perhaps you’ve already noticed this approach works and you’re trying to implement it as a new coaching habit. Good for you! You’re looking for ways to better your work environment and encourage those around you, while also eliminating your tendency to jump in and take over.

At some point, you will stumble. You might accidentally take over a project with the good intention of helping. Or offer advice before asking an employee for their thoughts. Or start fixing an issue that isn’t the actual challenge that needs to be addressed. It’s okay, you’re human. And hey, you’re likely just trying to help.

When that happens, all you’ll need is to have a plan for how to get back on track.

Make Your Habit a Resilient System

The secret to building a resilient system is to build in a fail-safe so that when something breaks, it’s easy to recover from it. You can do just that with your coaching habit: build in your own fail-safe. That’s the first step to creating a habit that’s hard to break.

Chances are, if you’re trying something new, you’ll encounter some resistance. If your employees usually come to you for advice and you start asking questions instead of offering answers, it might take them some time to adapt to your new coaching style. It might take you time to adapt also — asking questions instead of offering advice when we’re used to the latter can be difficult!

Make a Plan

To make your habit a resilient system, create a plan to get started, one which includes a way to circle back when the road gets bumpy. Here are some ideas for getting going:

Try out your new habit on someone who you think would make a good guinea pig, or on someone with whom you’ve run out of ideas, so you’ve got nothing to lose.

Start small. You don’t need to change everything all at once. Maybe you begin by asking a few questions here and there and then gradually incorporate more as you gain confidence in your system.

Get someone else involved. Tell a colleague what you’re trying to accomplish and ask them to do it too. You can encourage each other and hold one another accountable, and even practice together.

Deal with Setbacks

These strategies are all part of a great plan, but even together they won’t always do the trick.

You might feel awkward when you first try to implement a new habit at work; the resistance you encounter might make you feel incompetent or you might revert back to old habits without meaning to. These types of setbacks are bound to happen; you just need to know how to deal with them.

When you feel like surrendering, remember why you committed to making a change in the first place. This will remind you of the payoff and encourage you to not give up. Concentrate on what you’re really committed to doing, and then decide what you can let go of in order to refocus your energy.

Learn to adapt. Maybe you’ve fallen off track because you’re having a hard time rolling with the punches. You’re asking the questions, but they aren’t being well received. You’re talking less, but your employees aren’t jumping in more. That’s okay — everyone operates differently and there are many ways to approach people. Be ready to adapt and work with your team’s differences. Ask yourself what is working and what isn’t, and figure out what you should stop doing and what you can do more of. Build in time to reflect as part of your plan for getting back on track.

Connect with people. If you’re not immediately successful in creating your new habit, check in with those you’ve been trying it on. Check in with your accountability buddy and ask for feedback.

You’ve made the choice to build a new coaching habit. Be bold, don’t be afraid to keep trying — and don’t add more to your plate. Focus on what’s essential and keep practicing. Get back on the horse and keep on with your original plan.

The same goes for any habit you’re trying to build — this doesn’t apply just to my suggested coaching habit.

Regardless of the behavior you’re trying to change, remember that people make mistakes and that you just need to persevere. Eventually, if you’re committed, the new habit will stick and you’ll worry less about it and focus more on how that habit is positively affecting your workplace.

 

 

About the Author:

Author of The Coaching Habit, Michael Bungay Stanier is Senior Partner of Box of Crayons, a company that helps organizations do less Good Work and more Great Work. It is best known for its coaching programs, which give busy managers practical tools to coach in 10 minutes or less.

Download free chapters of Michael’s latest book, The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever, here.

Does Your Brand Get the Right Amount of Advertising?

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night-692261_640Depending on the size of your business, you may or may not have a tight advertising budget.

No matter where your budget falls, you hopefully know that advertising (and marketing for that matter) is of major importance in your ability to spread your brand’s word.

Minus advertising, you then have to rely on word-of-mouth from satisfied customers. Although such advertising can work to a degree, getting your brand’s name, phone number, website address etc. out there for countless eyes to see is imperative.

Keeping that in mind, is this the year you up your advertising ante, looking to get added bang for your dollar?

If so, determining just where those ads will be placed is the crucial decision at hand.

Where Do You Get the Most Eyes and Ears?

Knowing where you are likely to get the best results for your advertising efforts will, of course, play into how you go about promoting your brand.

On the one hand, you could allocate more funds towards the web and mobile devices, especially given how many consumers use both to browse for and ultimately buy goods and services.

On the other hand, have you opted in recent years (unless of course, you are just opening up a business) for billboard advertising for your brand? If not, look below to the different advantages it offers.

They include:

  • Constant 24/7 exposure until your placement runs out;
  • Competitive prices depending on which advertising agency you go with;
  • Advertisement placement where you may not have direct competition from others in your industry.

Lastly, billboard advertising gives you the opportunity to get it right the first time around, typically with little chance for error.

As an example, how many times have you seen a brand advertise its products or services in a newspaper or magazine, only to see a misspelled word or two? When this occurs, the brand has to ask for a correction. By then, the damage may already have been done.

Even though the brand itself may very well not be responsible for the gaffe (in many cases, the individual at the newspaper or magazine typing in ad copy is responsible), many consumers may pause and giggle about the mistake.

In many cases, the brand has left an impression, one which will not exactly win it lots of new customers.

Where Should You Locate Your Billboard Message?

As important as your brand’s message is with billboard advertising, where exactly should your ad be placed?

Where that billboard message goes and how it is designed will, of course, be determined by several factors.

They include:

  • Whether you want in town or leading into or out of town. Your message will obviously play a role in this.
  • Do you want your billboard near a director competitor’s billboard and/or their office or store?
  • Are you looking for a rotating billboard message, one that is lit in the evening hours, and a message that offers imagery of someone from your company or a local model or actor?

Lastly, determine whether or not you want to add your website address to the billboard or not.

In today’s digital age, it is almost a surprise when companies do not add a website listing to a billboard.

When people are passing by (typically in vehicles); it can be difficult to jot down a company phone number. Your company’s web address should prove much easier for the consumer to remember.

In order for your brand to get the right amount of publicity, billboard ads can do wonders for your business.

With that in mind, are you building more recognition for your brand this year?

Photo credit: Pixabay

About the Author: Dave Thomas covers business topics on the web.

 

Book Review: Known, The Handbook for Building and Unleashing Your Personal Brand in the Digital Age

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All of the personal branding gurus out there are leaving out an important piece of the puzzle.

Yes, you should try to discover your life’s passion. But what’s next?

According to Mark W. Schaefer, consultant, speaker, and author of Known, the missing piece is applying your passion in service of a long-term goal.

For example, talking about my obsession with cupcakes is not going to help my personal brand unless I’m opening a bakery.

Mark is a masterful teacher, and he uses extensive interviews with successful people to give the reader actionable advice. He pulls back the curtain on regular people who found the right niche, built an engaged audience, and then patiently activated that audience to achieve a goal.

He’s the right person to talk about this subject, since he left the corporate world and started over as a consultant, using blogging as his calling card to become known in a new professional niche. His blog, {grow}, is now one of the top marketing blogs in the world.

My favorite thing about this book is that it’s written in Mark’s inimitable voice, as if you’re old friends. It’s not a stuffy, by-the-numbers business book.

Each person interviewed brings a new insight to the story, whether it’s the “grandpa who shoots things on YouTube,” or the blogging pediatrician. You’ll just have to read the book to meet these interesting characters.

There is also a separate workbook that takes the lessons from the book and provides a step-by-step walkthrough of the process to become “known.” Each question or prompt will provoke deeper thought and encourage you to put some meat on the bones of your professional plan.

I’d recommend this book to anyone who is struggling to be heard and recognized above the din. You’ll find inspiration and solid ideas in one entertaining package.

 

 

Disclosure: I consider Mark a friend, but he did not request this review or send me a free book (what’s up with that?). I forked out my own hard-earned dollars to purchase it, and these are my unvarnished opinions.

 

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Keep Your Customers in the Communications Loop

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agent-18741_640How good of a job would you say your business does when it comes to keeping your customers in the loop?

Keeping them in the loop typically revolves around your products and/or services, any issues that you’re having with one or the other and of course letting them know about payment issues etc.

With that being the case, you may at times take for granted how important it is to maintain good customer communications.

For one, you may get so inundated with other tasks at hand that you drop the ball with customer communications. If this happens, some customers may feel like you just treat them as dollar signs and do not really take a genuine interest in them. If that occurs, those current customers could become former ones in quite a hurry.

So, are you ready to review your customer communication initiatives, making sure your customers are in fact in the loop?

Use Various Methods of Communicating

So that you are best able to communicate with customers as much as possible, remember these keys:

  • Channels – What type of channels are you using to communicate with customers? While some businesses are able to get by without using what most would consider today’s modern channels of communication (emails, texts, apps, social media etc.), countless companies use those methods just mentioned and others. In today’s digital age, you have to embrace technology, not literally run away from it. As such, review your communication options to make sure you leave everything on the table;
  • Efforts – Even if you have countless channels with which to communicate with customers, are you putting the time and effort into properly using them? As an example, what if you are aware of a potential hazard with one of your products and/or services? Do you immediately get that word out to those customers who purchased said product or service? If you do not, you not only run the risk of customers being injured, but also potentially facing a personal injury lawsuit. When the latter happens, it can have a major financial impact on your business. Whether it is an issue involving a recall with heaters at Home Depot or another such major home improvement retailer, vehicles with GM, outdoor lawn care equipment with John Deere, you hopefully get the idea. Make sure you alert current and potential customers about the problem through recalls ASAP, thereby lessening the chances of one or more people being injured.

Truth Certainly Does Matter

  • Truth – Although you may be embarrassed and even quite worried about the public relations fallout from dealing with a major recall, be honest with customers. The worst thing a company can do is blatantly lie to its customer base. Not only is it wrong, it gives companies a negative PR image. Just ask some of the businesses over the years that were befallen with a negative public relations image. Many of them simply never recovered to what they were prior to that;
  • Feedback – Lastly, always be open to customer feedback. You can do this via polls, emails, texts, social media and more. By getting feedback from your customer base (positive and negative), you give customers a platform, one which many in fact will end up using. That platform leads many customers to believe that you care about them (and you should). While you will receive some negative feedback, don’t just automatically dispute it as rubbish. Learn from that negative feedback, allowing your business to improve itself on a regular basis.

When you truly learn how important customer communication is in your company, you are much more likely to keep customers in the loop, a loop that includes maintaining their business.

Photo credit: Pixabay

About the Author: Dave Thomas covers business topics on the web.

Take Credit for Properly Running Your Business

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credit-card-1730085_640In today’s business world, it is imperative that business owners have their eyes on the prize when it comes to finances.

That said you may find yourself at times scratching your head as to why your revenue stream is stuck in neutral or even going in reverse.

One of the ways to make sure your finances are not in the red on a regular basis is properly accounting for all of your expenses. In making sure customers pay their bills on time, you need to be a financial wizard.

When it comes to customers paying you in a timely manner, this typically involves two scenarios.

Many customers will pay you at the time of the business transaction, while others will be billed for your services and/or products. Either way; making sure you’re not running a deficit is crucial.

So, can you definitely take credit for properly running your business?

Avoid Piling up Various Expenses

In order to keep your business financially solvent, keep in mind the following pointers:

  • Timely payments – First and foremost, make sure customers are paying you in a timely manner. While the majority of people doing business with you will be on the up-and-up, some will try and work things to their advantage. If you end up invoicing them for services or products (see more below), some may delay paying you for a variety of reasons. Some of these reasons can include that they never intended to pay you in the first place, they didn’t leave the proper forwarding address for the invoice, and they are behind on other bills and you’ve been dropped to the bottom of the priority list. No matter the reason, you’re now left without a payment, meaning you have less money coming in for your own business and personal expenses;
  • Disputed payments – Another matter that oftentimes arises for many business owners is the issue of disputed payments. In such cases, the customer will dispute the charges for the products and/or services you charged them for. By doing so, they reach out to their credit card issuer and ask for a stop payment, leaving you once again in a situation where you are a put in a financial hole until the matter is ultimately decided. In order for you to go about preventing chargebacks, there are options available to you. Most notably, you can use a chargeback management program, one where your payments are in fact protected. Not only does this mean that you will get paid for the goods or services you provided, but you can oftentimes avoid costly fees, not to mention wasting your time following up on such problems. Keep in mind that a number of credit card processors will grant you a handful of chargebacks each month without a fee, though you should definitely know ahead of time which ones operate like that. At the end of the day, chargebacks can have quite the negative impact on your business, so don’t brush them off.

Are You Billing Customers on Time?

  • Invoicing Payments Due – Lastly, another crucial factor to help you take credit for properly running a business is making sure you are invoicing customers who do not pay you immediately for purchases and/or services. For example, if you have a set date each month when it comes to invoicing, don’t skip it. Yes, it can be easy to miss that date when you become overwhelmed with work responsibilities, but stop for a moment and think about the negative repercussions to doing so. Your invoices get sent out late, the customer receives them later than normal, and you end up scurrying to pay business and personal bills. If you find yourself getting too busy to handle the regular invoicing needs, consider hiring a part-time assistant to oversee that need. No matter what it takes, stick with a consistent invoicing schedule. Doing so not only allows you to get paid on time, but it lessens chances customers will forget to pay and/or possibly dispute paying you in the first place.

If you can’t take credit for properly running your business at this time, then you obviously have some work ahead of you.

For your business and personal well-being, never overlook the importance of being a financial wizard.

As a current business owner, how do you go about handling financial disputes with customers?

Photo credit: Pixabay

About the Author: Dave Thomas covers business topics on the web.