Successful Blog

My Productivity Secret Weapon

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If your work involves spending any significant amount of time online, you’re always going to be vulnerable to distraction.

Ooh pictures of baby hedgehogs…

Every tab you keep open in your browser represents an opportunity to wander down the garden path. That’s fantastic if you need creative inspiration or you’re spending some downtime. It’s destructive if you’re working against a deadline or trying to “move the big rocks.”

Hey, a new recipe for enchiladas…

Today, I wanted to share my single most effective productivity secret weapon. (Full disclosure: my amazing husband kept telling me about this and I only recently downloaded and fell in love with it.)

It’s called Pocket and if you use it effectively, it can really keep you focused and organized.

Pocket

Once you sign up for an account, you have a space where you can save articles or web pages of interest. There’s a browser-based interface and an app for your phone, so you can save things from anywhere.

The superpower comes in when you use the browser extension button (it’s available for Chrome, Safari, Opera, and MS Edge). With the extension, you get a tiny magic button in your browser bar. Any time you find yourself on a distracting website, just click the magic button and it’s saved for later.

Yes, you can save fun things like hedgehog pictures and recipes, but you can also use tagging to organize and separate the leisure items in the list from the business-related content. I’ve got tags set up for “research” and “marketing planning” as well as “recipes.”

Sometimes magic happens when the random content you’ve been reading collides with a real-world business requirement. Remember the scene in Working Girl where Melanie Griffith pulls out her “idea” folder and shows Mr. Trask how she put together Trask and radio?

Pocket is my “idea” folder and my distraction terminator. Did I mention that it’s free for most functions? There is also a premium option that adds advanced search, permanent saving of pages (protects against website changes), and other goodies.

I wasn’t asked to promote Pocket, and I’m not an official “ambassador,” but it’s made such a big difference to me that I had to share it!

How do you defend against distraction?

 

 

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

 

Featured image via Flickr CC: Chief Trent

Make an App Work for Your Business

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iphone-410324_640 (1)Are you satisfied with where your business is as the New Year unfolds?

If the answer is not really, what do you plan to do about it?

Some business owners will simply sit back and hope that things improve, though they know that doing so is certainly taking a chance.

Others, meantime, will be much more pro-active about the situation.

If you’re in that latter group of owners, what do you plan to do this year and for down the road to make your business all the better?

Technology Can Drive Your Business

In the event you have been slow to the wave of technology over the years, you’re likely seeing the ramifications for it when it comes to your revenue.

While you do not have to be a technology geek, you should at least be aware of the different tech products and services out there, both of which could very well help your brand move forward.

With millions of consumers spending time on their mobile devices these days to browse for and ultimately buy goods and services, are you on the other end ready to serve them? If you’re not, there’s a very good chance your competition is.

If you haven’t figured out just yet why an app is a necessity for your business, follow along.

For starters, creating your own app can be a challenge, especially if your skills with such a device are limited at best.

If that’s the case, you are much better off going out and seeking the best app makers available.

Such companies in the app industry can come up with an app that not only will be worth the time of consumers to download on their mobile devices, but it will all but guarantee more cash flow for your business.

In finding the right app maker, be sure to do some research online, looking to see which app makers come with the highest recommendations from experts in the industry. Don’t just assume you are saving time and/or money by selecting the first one that pops up. Compare multiple apps side-by-side, seeing which one truly looks like it would provide you with the best technology, best customer service, and ultimately the best opportunity to bring in sales.

Promoting Your App

Once you have your own business app in place, the next big step is promoting it.

As with any device you try and promote, keep in mind that your competitors are likely doing the same thing. That then begs the question, how can you stand out from the competition?

To start with, put both your website and your social media initiatives to work.

For the former, your blog can be a great tool in marketing your app.

Writing content not only about your own company’s app, but also how consumers can benefit from downloading various business apps, is great information for the latter. Also be sure to put out any notable press releases when you are making additions etc. to your current app and what it has to offer the public.

As for social media, make sure you are as active as possible in promoting your app on the social channels.

This means the likes of Facebook, Twitter, Instagram, Snapchat and others.

Also be ready to answer any and all questions from consumers about your app. As with any social media chatter you get from consumers, be sure to answer them back in a courteous and timely manner.

Speaking of consumers, don’t hesitate to ask satisfied customers to help promote your app for you. As they begin to tell their family members and friends about you app and all it has to offer, word spreads, leading to more downloading of your app.

Your app can do so many positive things for your business, so start talking it up today.

Photo credit: Pixabay

About the Author: Dave Thomas covers business topics on the web.

 

Stop waiting for the author fairy to arrive

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I have sad news for those of you who are waiting for the “author fairy” to visit.

She doesn’t exist.

No-one will “dub” you a writer. You become a writer by writing.

Saying “I want to be a writer” the same way your 8 year old child says “I want to be a fireman” won’t work.

But I’m not here to burst your bubble and run away.

I’m here with ideas.

How to Become an Author without Help From the Author Fairy

Find Your Topic – What’s already in your heart? What subject do you have deep expertise in? If you were going to do a keynote, what would you talk about? What topic makes you so interested you could talk about nothing else for the next year or so? (Because that’s what you’ll be doing.)

Build a Platform – The next step is to lay the groundwork for your future readers. Create a central hub for others who are interested in your topic to gather. It could be a blog, an online community, a Facebook Group, but you need to build that kindling teepee that will eventually help you light a roaring bonfire. Start providing value right now.

Invest Sweat Equity – Here’s where everyone gets tripped up. You have to actually start writing. Write every day, all the time, for the trashcan and for your platform. Get practice being edited and getting feedback. Be consistent with your writing schedule so that it becomes a discipline.

Get to Know Your Readers – Your platform isn’t a broadcasting station. It should be the start of an ongoing conversation with those who will rally around your book. Talk to them. Find out their hopes, fears, and dreams.

Decide Your Publishing Method – You’re so lucky! You live in a time when you don’t have to wait for a publisher to seek you out. You can consider self-publishing, whether it’s an e-Book on Amazon or boxes of physical books. There’s no stigma to self-publishing anymore; just be sure to use a professional editor and professional cover design so you stack up well against your competition. If you choose to seek a traditional publisher, create a book proposal and be persistent in approaching potential publishing partners. Harry Potter was turned down by 12 publishers before it found a home, so don’t feel bad if you don’t get picked up by the first one.

The bottom line is that you must put yourself forward the achieve your goals, because nobody is going to knock on your door out of the blue.

Now go for it!

 

 

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Featured image via Flickr CC: fotologic

Does Your Website Pass the Smell Test?

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office-625893_640When it comes to running a business in today’s digital age, the importance of one’s website can never be overlooked.

Keep in mind as a business owner that millions of consumers are using the Internet on a regular basis to not only browse goods and services, but also ultimately buy what they need. As a result, your business should be front and center when it comes to making sure your brand is getting as much exposure as possible online.

With that being the case, have you reviewed your website as of late?

If so, are you happy with what you see? If the answer is no, there are a number of things you can do to improve the look and feel of your site.

Most notably, your website should be one that functions seamlessly, one that provides great value to any consumer willing to check it out.

So, when it comes right down to it at the end of the day, does your website pass the smell test?

Website Must Continue to Grow

In order for your business to reach out to as many consumers as possible, it is imperative that you make your website a priority.

Among the things you should be doing to put the Internet to work for you:

  • Review functionality – First and foremost, make sure you have a functioning website that does more than just opens up and sits there for viewers to look at. The site needs to come alive, giving consumers a reason to come back again and again. If your site is ripe with broken links, pages that take way too long to download etc. you are setting you and your brand up for potential failure. If this means hiring someone to manage your site regularly, do it. Ultimately, you will discover it was one of the best investments you ever made;
  • Stellar content – Given you have to fill your website, what better thing to put on it than stellar content? Write for your audience (consumers) in mind, pointing out ways to make their lives better when they buy your products and/or use your services. The content needs to be fresh too, meaning don’t go several weeks in between posting articles. Also encourage your readers to respond to the content, as engaging them is one of the best things you can do.

Market Your Website Regularly

  • Marketing your website – You’ve likely heard the old adage about if a tree falls in the woods, does it make a sound? You could have the best website going, but what if practically no one knew about it? So that your website gets the brand promotion it needs and deserves, make sure your market it daily. Along with email blasts, social media, and press releases don’t miss out on mobile marketing. Today’s mobile marketing world is one where you really need to have your fingers on the pulse of what consumers want. Many of them are shopping for and ultimately buying items via their mobile devices, so make sure your website is up to such a task. That means have a website that fits comfortably on mobile devices without making it hard for consumers to see this image or read that sentence. Lastly, always make sure when you have any Ecommerce setup online that it runs smoothly. From when the consumer first gets on the site to the point he or she wants to go to checkout, avoid glitches. In many cases, consumers won’t come back if they see your site is one full of speed bumps.

With all the potential your website likely has, it would be bad business for you to not utilize it to its fullest extent.

Take some time to sit down and review your site, seeing what works and what very well may need your attention, fixing any issues as soon as possible.

When you do, you and your site are likely to come up smelling like a rose.

As a business owner, what website advice would you have for others running companies?

Photo credit: Pixabay

About the Author: Dave Thomas covers business topics on the web.

Social Media Etiquette for Your Business

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mobile-phone-1917737_640If you’re a business owner using social media these days to promote your brand, welcome to the group.

Millions of business owners around the globe use social media regularly in order to push their products and/or services, hoping that consumers answer the call.

That said properly using social media is of the utmost importance, especially if you want your brand’s online reputation to be a sound one.

So, would you consider you and your team well-versed on social media etiquette? If not, do you planning on learning more in how to go about being a good social media participant?

Being Socially Responsible

So that your brand can do its best when it comes to social media and your business, remember these important pointers:

  • Message – For starters, what kind of message are you intending to send with social media? Some business owners simply use social media because their competitors are on it. While that is a decent enough reason to be active on sites such as Twitter, Facebook, Instagram, Snapchat, YouTube and others, it certainly shouldn’t be your prime reason. First and foremost, you should be on social networking sites to deliver your brand’s message. That message should be as to why your products and/or services are superior to your competitors. Make sure each and every time that you go on a social site it has some purpose to it. Just casually using social media is fine for people with personal messages, but companies are best-served when they have a reason to use social sites on a daily basis;
  • Messenger – Do you have a designated messenger or messengers to deliver your social message on a regular basis? Some companies opt to have one person in charge of their social efforts, while others have multiple people doing the job (including the owner at times). You need to decide which voice or voices will deliver your message, thereby allowing for a more consistent voice;
  • Commitment – How committed will you and your team (if you run a company with employees) be to social media? Unfortunately, some business owners only dabble on occasion with social media, thereby missing out on some great opportunities to get their brand the recognition it needs to survive. Be sure to make social media one of your priorities as a business owner. Just coming and going on occasion is not going to be worth your time or that of those consumers doing or looking to do business with you.

Avoid Negative Social Media Experiences

  • Positivity – Although you might be tempted to fire off a negative post every now and then, avoid it at all costs. It is one thing when you don’t run a business to engage in some tit-for-tat negativity on social media. It is an entirely different animal when you have a business reputation to nurture and ultimately protect. Yes, some consumers (including even longtime customers) might get under your skin every now and then, but avoid the temptation to strike back on social media. If you decide to respond to any negative comments, always do it in a professional manner;
  • Growth – Finally, always be looking to grow your social media presence over time. While making money is and always should be your top priority (don’t forget customer service and its importance too), being relevant on social networking sites is all but a necessity these days. With millions and millions of consumers the globe over on social media, you would be foolish to think it can’t do some good for your business. That said take the time to craft a well thought out social media approach, one where your business shines daily.

As a business owner, how are you putting social media to work for your brand?

Photo credit: Pixabay

About the Author: Dave Thomas covers business topics on the web.

10 insider tips for the traveling blogger

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The traveling blogger is a fish out of water.

Away from the comforts of the home coffee maker, fluffy bunny slippers, and reliable wifi, they must be prepared for anything.

Of course it’s great to step out of your comfort zone and see humans face to face. It’s fantastic to get out your passport and see the world. It’s even better if you can continue to run your business without skipping a beat.

This blog post is a handy dandy roundup of my 10 best insider tips for the traveling blogger.

Use these as a starting point, and you won’t end up in the fetal position in your hotel hallway, begging passers-by for their Mophie chargers (see Tip #1).

Tip #1 – Be All Powerful

It’s more important to pack your charging cords than to pack your underwear. Seriously. But here’s a great tip I received from my sister-in-law (who travels frequently). If you forget your charger, ask at the hotel front desk; often they have a pile of cords that have been left behind by your fellow travelers. Away from my hotel, I always maintain my charge with my Mophie, the greatest invention since sliced bread. Throw a power strip in your suitcase for bonus points.

Tip #2 – Stay Connected (but Securely)

You know not to go on sensitive sites or apps using hotel free WiFi, right? It’s a little better if it’s password protected, but you still need to be cautious. The pros use a VPN to be completely secure while traveling. If you’re concerned, you can even buy a temporary VPN service, which simply encrypts your activity to keep the bad guys away.

Tip #3 – Leave Your Room

Writers need to fill their brains with new ideas, new viewpoints, and fresh air. Don’t go into your hotel room, close the blackout curtains, and eat room service. Be sure you keep up your healthy routines, use the fitness center or go for a jog outside! You might find yourself full of blogging inspiration from your new location.

Tip #4 – Be Prepared

At some point in your travels, you may find yourself in an unfamiliar conference room, in a long tunnel, or stuck in the middle of nowhere. Some things that will ease your panic: a USB stick with your presentation or work-in-progress on it, pre-loaded Google Maps, Band-Aids (for the blisters from your new shoes), and a granola bar (in case they’re serving Haggis).

Tip #5 – When in Rome…

If you’re traveling out of the country, don’t forget to check your data plans for overseas travel (some phone carriers have amazing roaming deals now). Do yourself a favor and buy a plug adaptor (American plugs won’t work in Europe). Appreciate the cultural differences and educate yourself about them before you go (in some countries, you are expected to sit in front with a taxi driver, rather than in the back). Pack a washcloth/facecloth if those are important to your routine, as they won’t be provided in most European hotels.

Tip #6 – Fly in Style

If you travel frequently, invest a little bit of time and money into TSA Precheck, you’ll thank me later. Take advantage of curbside check in (bring $2 per bag for the expected tip) and wave at the long line of people who inexplicably always wait in the inside queues. Take a screenshot of your digital boarding pass to access it quicker on your phone. While we’re talking about phones, download the airline’s app if they have one, and get details like gate change alerts and delay notifications early.

It goes without saying (hopefully), but it’s always a good idea to dress nicely and be respectful to the airline personnel, giving you both good karma and a better chance at being upgraded.

Tip #7 – Get Ahead of the Curve

Use your blogging platform to queue up some posts in advance of your trip. Use any downtime during the year to stockpile some great posts that are evergreen and can go live when you’re traveling. Queue up your blog post social promotion as well, while you’re at it.

Tip #8 – Don’t Forget to Bring Back Content

Take pictures, do some video interviews, do some travel journaling…make sure that you come back with content you can use for the rest of the year. You might want to bring a fresh notebook so you can jot down ideas on the road.

Tip #9 – Be Suitcase Savvy

Put something weird or colorful on your suitcase handle so you can identify it at baggage claim. Put a plastic trash bag in the suitcase for your wet swimsuit or dirty laundry. Pack like a flight attendant by rolling everything; you can fit twice the number of outfits. When your dentist gives you that little packet with a toothbrush and toothpaste, put it in your suitcase and just leave it in there for your next trip.

Tip #10 – Consider Unplugging Completely

This goes against all of the previous “bring your cords” advice, but if you’re able, consider taking a digital break. If you’re traveling because you’re supposed to be on vacation, prep some content in advance, let your audience know that you’re going away for a week or two, and take a deep breath. It’s important to be consistent, but it’s even more important to maintain your sanity.

What’s your best travel tip for the road-weary blogger?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for Social Strata — makers of the Hoop.la community platform. Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee