Agents Are Dead, Long Live the Agents

March 17, 2009 by SOBCon Authors

From Seth’s Blog: Where have all the agents gone?

Travel agents… gone.
Stock brokers… gone.
Real estate brokers… in trouble. Photographer’s agents, too.
Literary agents?

The problem with being a helpful, efficient but largely anonymous middleman is pretty obvious. Someone can come along who is cheaper, faster and more efficient. And that someone might be the customer aided by a computer.

In the 19th century steam power replaced muscle. The entire world changed. Godin, as usual, is up in the crow’s nest seeing what is out in front of us. And while Heinlein said that “Specialization is for insects“, I agree with Godin that the future does indeed belong to the insect. Or, rather, the entrepreneur with an idea that is specific enough that it still requires expert knowledge, experience, or pure talent to execute.
He also writes that evolving from middleman to frontman means saying “No”.

To thrive in a world of self-service, agents have to hyperspecialize, have to stand for something, have to have the guts to say no far more than they say yes. No, you can’t publish this book. No I won’t represent you. No, don’t take that flight. No, I won’t sell this house, it’s overpriced, list it yourself.

In a world where pretty much anything can be done by anyone willing to put in the effort instead of having to pay someone else agents need to be far more than simply representatives. Mack Collier touched on this subject a while back in his post, “Do You Know the Social Media ‘Rules’” I would submit that the role of the expert consultant and that of the agent are going to continue to overlap and converge until they are indistinguishable.

Agents Provocateur

Collier writes:

“Today, companies and individuals are rushing to this space, and it’s exciting to see. And as people discover this space, they are looking for people to give them guidance. Which is often where the trouble starts, because it’s where people start hearing about social media’s ‘rules’. They start hearing about the ‘right’ way to blog, or the ‘correct’ way to use Twitter.“

This is what Agents did in the past, one might even call it the pre-industrial model, when gatekeepers controlled access to markets for buyers and sellers. Today the marketspace is open to (nearly) all via the marvelous tubes of the internet.

Publish your own letter to the editor, or the CEO. They will probably see it.
Sell your home-made crafts, not to your neighbors, anywhere in the world.
Record an album and give it away. Or ask for donations.

What role do the agents play in this, a DIY Marketspace? The agents of the future will be able to tell you the ‘right way’ for you to blog, or the ‘correct way’ for you to use Twitter. Today some are calling them (or decrying them as) ‘Social Marketing Experts’ – perhaps tomorrow the non-charlatans will be known as niche-agents…

What say you? Leave a comment.

When Language Fails to Communicate

March 17, 2009 by Guest Author

A Guest Post by Christa Miller

I recently had a disturbing experience: a misunderstanding with a dear friend during which I began to wonder if language could be too communicative.

The cop and the writer

I’ve been a professional writer for almost eight years. My friend has been a professional cop for over 25 years. I tease him about his “trust issues.” He teases me about my “big words.” Our misunderstanding centered, of course, on both.

Some of his words had hurt my feelings. My response hurt his. His communication began to resemble police radio traffic: terse, brief. I went in the other direction, apologizing profusely, multiple times, as clearly and yet as eloquently as I could. I wanted to convince him how deeply I felt my regret, how much I wanted to put it behind us and move on.

Still he didn’t budge, and I finally gave up. He did not seem able to trust what I was telling him. So I agreed with him that professional communication was best for the time being, and I too backed off.

Is my word my bond?

Most of us who blog as part of our businesses have some facility for words. We may not write with Liz’ poetry or Chris Brogan’s sensibility or Amber Naslund’s passion, but we trust our own ability to use the written word to communicate most accurately what is on our minds.

So whether writing is one tool in an arsenal of many, or the form of communication we rely on most, the idea that someone can’t trust our words is a reason to stop and evaluate. Why did the words fail? What does it mean? Was there too much of “us” and not enough of “them”? Does a fundamental communication gulf exist that threatens the whole relationship?

In my case, my writing may have been too honest, too desperate in its quest to be taken at face value. It was based on what I have learned: to use words to clarify. I never stopped to think that in my friend’s world, words are used to conceal. In fact, veteran cops will tell you that the longer someone tries to convince you of something, the more likely it is that s/he is lying. Needless to say, this was not the message I wanted to send.

Doing it their way

Not everyone trusts strong written communication, forceful speeches, or social network websites. Marketers know that the key is to find what people do trust, then use the appropriate tool. So too with individuals and words. This is harder than it looks. Writing and analysis are my strengths, but to talk to my friend the cop, I now need to emphasize using the phone and humor—two of my worst weaknesses.

This is a strong friendship, and I’m willing to make room for an opposite style of communication. But where’s the line? How do you decide when to accommodate, and when to cut your losses?

Christa M. Miller writes content and talks about social media at Christa M. Miller. Her twitter name is @christammiller

Invest, Learn, Grow!

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What The Wizard of Oz Taught Me About Business Success

March 16, 2009 by Amy Derby

A Guest Post by Amy Derby

As a kid I loved the part of The Wizard of Oz movie where Dorothy’s having the ruby slippers made the guardian of the Emerald City say, “Well that’s a horse of a different color. Come on in!”

The other kids liked the lollipop dance. My mom liked the message that everything Dorothy ever needed had been inside her the whole time. I was fascinated with the ruby slippers, because at five years old I already felt it was important to ponder someday owning that one valuable thing that would make people want to invite me inside their magical world.

Sometimes we allow what we don’t have to define us.

Whether the thing we lack is money or a home or a heart, it’s easy to become so obsessed with what we don’t have that we think getting it will bring us all the happiness in the world. We set out on a path to get there – even if it’s the wrong one — and become determined to reach our goal at any cost. (Sometimes we even have to kill a witch in the process.)

BigStock: Ruby slippers

At 18, I bought a bunch of shiny shoes and entered Corporate America. Someone who promised she was a good witch held the glass doors open for me, and I got sucked in. Once inside I quickly woke up to the fact that I didn’t like what that world was made of. Flying monkeys, screechy munchkins, and green ladies who needed houses dropped on their heads gave me nightmares. I had flashbacks of elementary school, where every time someone asked what I wanted to be when I grew up, all I could visualize was the yellow brick road and the little man pretending to be a big bad wizard shouting “Pay no attention to that man behind the curtain!”

This wasn’t the dream I wanted to live after all.

Someone else’s yellow brick road might look like a promising path, but sometimes it’s just a really long way to get to where you want to go.

That doesn’t mean the path is worthless. I took everything I learned in my scary nightmare land of Corporate America with me to build the business I have today.

Just as I spent hours as a kid glued to the television watching The Wizard of Oz until my mother swore she would give our VCR away to some poor kid in China who didn’t have one, I spent many hours observing the green ladies and flying monkeys of big law firm life. I got to know a lot of different types of folks, and in doing so I made mental notes of everything they had and everything they lacked. I watched the ones who failed and the ones who succeeded — some of them did both — knowing that I wasn’t so fundamentally different from any of them. (After all, they grew up longing for magical shoes too.)

Watching them reinforced a few things The Wizard of Oz taught me:

You’ve gotta have a brain.

Scarecrow: I haven’t got a brain… only straw.
Dorothy: How can you talk if you haven’t got a brain?
Scarecrow: I don’t know… But some people without brains do an awful lot of talking, don’t they?

You’ve gotta have heart.

Wizard: As for you, my galvanized friend, you want a heart. You don’t know how lucky you are not to have one. Hearts will never be practical until they can be made unbreakable.
Tinman: But I still want one.

You’ve gotta have courage.

Wizard to Lion: You, my friend, are a victim of disorganized thinking. You are under the unfortunate impression that just because you run away you have no courage; you’re confusing courage with wisdom.

You’ve gotta have a home.

Dorothy: If I ever go looking for my heart’s desire again, I won’t look any further than my own back yard. Because if it isn’t there, I never really lost it to begin with.

And sometimes… it helps to have shiny shoes.

Dorothy: Oh, please! Please, sir! I’ve got to see the Wizard! The Good Witch of the North sent me!
Guardian of the Emerald City Gates: Prove it!
Scarecrow: She’s wearing the ruby slippers she gave her.
Guardian of the Emerald City Gates: Why didn’t you say that in the first place? That’s a horse of a different color! Come on in!

Of course, it also helps to know where you’re going and why you want to get there.

It helps to remember that there’s more than one path, and sometimes the best path is the one you pave yourself. Sometimes everything we need really is inside us the whole time. Other times, the stuff we need is only a friend (or a twit) away.

I left the corporate version of Oz in 2004. I’ve been paving my path since, building a business that helps other folks like me succeed — with the help of an awesome network of folks, many of whom I’m happy to call my friends. I can’t say I’m living happily ever after yet, but I’m a lot closer than I was. Meanwhile, I’ve given away most of the shiny shoes I bought, because I don’t really feel like I need them anymore.

What was your favorite book or movie as a kid? What lessons did it teach you that have helped you succeed?

Amy Derby is a law blog consultant and highly caffeinated social media addict who twitters — @amyderby — more than she sleeps.

SxSW People and a Panel that Rocked Butt

March 15, 2009 by Liz

Gee “Butt” It’s Great to Be Back

Sometimes you have to take an airplane clear across the country to have a conversation and conversations are being had. From the minute, I came down the escalator to baggage claim and saw Becky McCray waiting for me the talking began. Before the bag even arrived, Jonathan Fields and David Maher Roberts showed up.

From the airport, it was off Vignette for Austin Social Media Club — where I finally got meet up with old friends and new Connie Reece , Mike Chapman , Ben and Lani Rosales , Lauren Vargas , Aaron Strout , Jason Falls , Shannon Paul , and many others.

Later we caught up with the guys from Radian6 and had finally found our way how to @SheliaS and @CFanch where Becky and I are holed up.

We collected our badges and @Tojosan in the morning and set up Table2.0 for a Tweetup Firday that corresponded with @EricaOGrady’s birthday party. We also met up with @ShashiB, @EricaBiz and few others, including @Geekmommy and @SaulColt

Later it was on the BlueSky event, I finally got to see my friends @ChrisBrogan and @Copyblogger and to meet the famous Pam Slim. So many good conversation were had.

I had the bp pleasure of walking over with a great group of the Walmart Moms to the high point of any conference is the @BrianSolis and @StephAgresti Tech Set event.

Amazing how much fun you can have in a new pair jeans – heh heh!

BTW, Sheila Scarborough’s travel panel rocked butt!! Watch the video.

–ME “Liz” Strauss

Register for SOBCon09 NOW!!

That many incredible people make it incredible!!

Thanks to Week 177 SOBs

March 14, 2009 by Liz

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

E = mc2 of Business — Better than Flow

March 13, 2009 by Liz

E = mc²

You’ve probably heard that.
In the world of physics, it’s explained as

Total energy equals mass times the speed of light squared.

Not long ago, I had the rare and amazing experience of being in a group, with a group, part of a group of coworkers who are on common quest. They’re building a company and they’ve invited Amy Derby and me to join their social media quest.

The room was electric with ideas. The total kinectic and potential energy really did equal mass multiplied times the speed of light squared. I can’t stop thinking about what makes that happen — because when we went back it happened again.

The leaders are learners who liked learners around them.
Every person in the room is clear on his or her role.
Every person has the power to see what see and know what they see and know.
Information is the currency of getting thing done and the trust was the speed of execution.
Making progress and enjoying it is more important than being right.
They understand how to be personally invested without taking things personally.
The challenges were within reach for the skills and the time line.
Everyone knew which priorities came first.

The first four-hour meeting sailed by with total engagement, without self-consciousness or boredom. The seond one did too. It was group flow — that state of “being in the zone.” Twitter was discussed, but no one even thought of tweeting.

E = mc² of Business is putting all of our social-relational team energy into our work. It’s better than flow, because it’s got the exponential power of a team.

I wonder if they were aware how much they smile.

Have you ever experienced the E = mc² with the people you do business?
How do you know when you’re with a team that has it?
How do inspire it and fire it up?

–ME “Liz” Strauss
Work with Liz!!