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Share Your Brand’s Message

October 26, 2016 by Thomas

When it comes to your brand, would you say successful promotions are the norm?

Unfortunately, many business owners have trouble getting their brand’s message heard. As a result, they do not rise to the top of the charts. In the process, competitors end up passing them by, something that can lead to dire consequences.

So that your brand’s message is heard loud and clear, it is important that you do everything in your power to promote your business.

This means everything from referral marketing to social media and everything in between.

With that being the case, are you properly sharing your brand’s message?

Don’t Be Afraid to Promote

For your brand to get as much attention as possible, start by making sure you have all your bases covered.

The starting point is having a marketing plan in place. Why is a plan so important? Have you ever tried to do anything in general on the fly? As you probably know, it can prove to be a hap-hazard experience at best. When you have a plan in place, your chances for success are much greater.

Some keys to your brand promotions would include referral marketing, social media, videos and podcasts, a killer blog etc. As you can see, there is much to do, but a well-rounded marketing plan typically leads to success.

That said never be afraid to promote your brand. Even if some ideas are outside-the-box, it is better to try and fail. If you do not throw stuff out there to see what sticks, how will you ever know what does and doesn’t work?

Spreading the Word Isn’t Difficult

So that your brand gets as much exposure as possible, remember these tactics:

Referral marketing – More and more companies are seeing how this form of marketing can benefit their revenue streams. Referral marketing for your brand is a matter of getting as many consumers as possible to spread the word about your products and/or services. Give current customers incentives to want to tell their family and friends about your business. From discounts and loyalty programs to excellent customer service, the sky is the limit in what you can do;
Website blog – Your company’s blog is one of your greatest assets, so don’t let it go to waste. You should be putting informative and authoritative copy on the blog regularly, copy that will encourage consumers to do business with you. Your blog copy also needs to be promoted on a regular basis via social media (see more below) and other outlets;
Social media – As mentioned a moment ago, social networking is nothing short of critical in today’s brand promotions. Even if you are only on one social platform for the most part, that is much better than ignoring social media altogether. You are best off by having a presence on multiple social sites, with Facebook, Twitter, LinkedIn, Instagram, Snapchat etc. being your best bets these days;
Videos and podcasts – Finally, have you been hesitant to see how videos and podcasts can help promote your brand? If so, you’ve been missing out on some golden opportunities. With videos, you can put visuals behind your written words. Even a short 60-second explainer video will give consumers great knowledge about your brand. Make the videos not only informative, but entertaining to watch. As for podcasts, these have been growing leaps and bounds over the last few years. Best of all, consumers can listen to them whenever and wherever they want.

Where and When Will You Begin?

In order for your brand to catch fire, you need to be multi-dimensional when it comes to promotional efforts.

With 2016 winding down, now would be a great time to start reviewing your marketing initiatives for the New Year.

See what your marketing budget looks like, where you can make inroads with consumers, and where you may have been lacking this year.

In the end, sharing your brand’s message with the world isn’t as hard as you might think.

As a business owner, how are you using referral marketing, your blog, social media and more to be heard?

Photo credit: Pixabay

About the Author: Dave Thomas covers business and marketing topics on the web.

5 Tips to Getting the Best Job

October 21, 2016 by Thomas

In the job market that is latter 2016; many Americans are keeping their fingers crossed for the New Year.

For many, the hope is that 2017 will produce more job opportunities, opportunities that rise above either part-time work or low salaries for full-time work. Either way, 2016 has been a rough year for many individuals either out of work or working several jobs just to make ends meet.

How many of these workers got in the positions they are in today varies.

For some, they’re stuck in low-paying jobs; jobs that at least help keep a roof over their heads and food on the table. Others, meantime, can’t get their foot in the door for an interview, this after either being let go via layoffs or firings.

If you find yourself in the position of needing a job (or at least a better one at that), what are you doing to improve your odds?

Review Your Approach to Finding Work

For starters, how you go about getting interviews and ultimately offers is as important as anything else you will do.

While there are no guarantees that a stellar resume and/or a great interview will provide you with an offer, they are critical nonetheless.

That said remember these 5 tips to getting the best job possible:

Resume – First and foremost, how good is your resume? Given how competitive the job market is these days, an average resume just won’t cut it. Although you may think you are a wordsmith extraordinaire, you are better off turning to the pros in putting together this critical document. Take note that great resumes can make the difference when searching for that ideal position. Don’t hesitate for a moment to use a professional resume writing service if that is what it will take to get you noticed;
Interview – Once you get your foot in the door for an interview, you simply can’t blow it. The interview will tell a prospective employer much about you. He or she will not only want to know your background and how it benefits their company, but also how you’d work with others. It sounds like commonsense, but you’d be amazed how many people flunk the part of the interview that involves being on time, dressing appropriately etc. Don’t take any of those important tasks for granted.

How Bad Do You Want the Position?

Motivation – Just how motivated are you for the position you’re interviewing for? While some candidates can pull off the fake smile and/or the fake attitude, many others simply can’t. Go into your interview knowing as much as possible about your prospective employer. Without turning the interview around on them, ask pertinent questions about the position, the company, the staff etc. When someone sees you’re motivated, it tends to rub off positively on you;
Personality – Even though it is great to be motivated about a potential job (you should be), don’t go overboard. Most employers and/or recruiters can see through someone’s fake exterior. While you should definitely show interest in the job and the people working there, don’t lay it on too thickly;
Follow-up – After your interview, be sure to send a thank you note to the employer and/or recruiter. Letting them know (in writing) that you appreciated their time can go a long way. Even if you don’t get the position this time around, another one could open down the road. When an employer sees that you took a few minutes to thank them for having you in, it can separate you from others not choosing to do so.

Finding the right job in today’s world can prove challenging, but would you have it any other way?

Accepting the challenge and meeting it head-on can do wonders for you. If you’re still looking for the right job, don’t give up hope.

Remember…. quitters never win, winners never quit.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web.

What is the difference between a boss and a leader?

October 20, 2016 by Rosemary

By Keith Tully

Richard Branson has a well-earned reputation for putting his employees first, and is seen by many as the archetypal leader rather than simply ‘the boss.’ This distinction between a leader and a boss is an important one, as lack of effective leadership impacts strongly on team morale, productivity, and overall profitability.

A strong and effective leader motivates their team, encourages high performance, and creates a happy working environment, so what does a boss do in comparison? Often
viewing themselves as a figurehead and no more, they tend to remain on the fringes of the team, causing bad feeling and a sense of disillusionment.

So how might a leader’s outlook and style contrast with that of a boss on a practical level?

Being part of the team, not just overseeing it

A leader will play an integral part in the team, understanding how different characters interact, and playing to their strengths. They’re involved in the minutiae of a working day, helping out on a practical basis when necessary in order to get the job done.

In contrast, a boss will ‘lead’ from the outside, being reluctant to get to know or understand what makes their team tick. This generally results in poor performance from individuals who feel misunderstood and unappreciated, but even when results are good, they are often achieved at the expense of team morale.

Motivation and encouragement, not driving results through fear

A culture of fear and unhappiness can lead to high staff turnover, a lack of cohesion, and no continuity within the team. This general sense of malcontent easily passes to customers and other departments, and can affect ‘brand appeal.’

True leaders motivate their team within a supportive and good-humoured environment, using their ‘soft skills’ to get the best out of people.

Leading by example

Rather than criticising members of staff for being late on occasion, a leader will set a good example by arriving before anyone else (and probably being the last to leave). This sets the expectation for everyone else, and motivates those with poor time management skills to improve.

An inclusive approach that doesn’t ostracise those who occasionally fail to meet the company’s expectations will be more effective than punitive action, and a totally negative message.

A leader doesn’t apportion blame – they help people learn from mistakes

If you make a mistake at work, are you fearful of the consequences or motivated to get it right next time? Learning from our mistakes is a key part of life, and when a boss becomes angry they’re failing to nurture and develop their staff for the future.

Part of being a good leader is accepting that none of us is perfect, and we are bound to make mistakes at some point. How it’s dealt with can have a lasting effect on those involved, and if it’s a positive message, instill greater self-confidence.

They take responsibility for the team when things aren’t going well

A true leader will take full responsibility for the team’s performance when it is sub-standard, and no credit when the results are good.

It’s this humility and generosity of spirit that distinguishes a leader from the boss who would distance themselves from the team in times of trouble.

Leaders appreciate individuality, inspire enthusiasm and instill confidence

Everyone brings something unique to a team, and knowing how to develop each person helps the company to succeed. Getting the best out of everyone as individuals, at the same time as creating unity, demands strong leadership qualities but also emotional intelligence and understanding.

It’s draining to work in a hostile environment where conflict with your boss is the norm. Rather than simply not caring whether their employees are motivated, a true leader will ensure their staff are happy and fulfilled, providing the right training and development opportunities that encourage engagement and loyalty to the company.

Author Bio: Keith Tully from Real Business Rescue is leading corporate insolvency specialist. He knows what it takes to keep struggling businesses afloat and what qualities are required of company directors.

Featured image via Flickr CC: David Sanabria

5 Tips to Hiring the Best Employees

October 19, 2016 by Thomas

As an employer, do you feel like you are hiring the most qualified employees out there?

For many business owners, they will likely say yes to that question. Others, however, may feel like they do not always get the best and brightest talent.

In some cases, they may end up essentially getting someone in to keep a seat warm for a few months, only to have that person move on (be it to another job of their choosing or being let go).

While there is no crystal ball you can use to make sure you get only the best hires, there are some steps you can take to better guarantee your chances.

The most important item to remember is that your hiring choices do in fact reflect back on you. If you make great hires, those under your wing will look at your decision process as being solid. On the other hand, a number of bad decision choices, some under you may question your leadership abilities.

When all is said and done, taking the time in making the right hires is as an important a task as you will have running a company.

Making the Right Choices

So that you can make the right hiring choices more times than not, here are five tips to remember:

Research – Above all else, make sure you (or your HR department, recruiter etc.) put some time and effort into researching all prospective employees. The research is actually made easier these days, especially with all the information one can find on the Internet. Part of that research is remembering that employers should use background checks. By using such checks, you can get to know a lot of background about an individual before they ever set foot in your office or elsewhere for an interview. That information can also help in weeding out bad candidates from those deserving of an interview;
Social media – With millions of people on social media, you’re more than likely to find some of your prospective job candidates active there. As a result, you can get a glimpse into their lives, be it on Facebook, Twitter, LinkedIn, Instagram etc. While their social activities are their personal matters, coming across questionable posts and/or images may lead you to think twice about hiring them. Remember to keep the posts in context, knowing that such posts do not necessarily mean they are bad candidates.

Only the Motivated Need Apply

Motivation or lack thereof – Some candidates will have overwhelming interest in your openings, others not so much. Even a short phone interview can prove an interesting nugget. If someone seems to be less than enthusiastic about the opening, are they still worth bringing in for a sit-down interview? Use your intuition to determine if someone is truly interested in the job or just sending out resumes on the fly;
Personalities matter – Most employers will tell you that team chemistry is a must in their offices. The lack of teamwork (and personalities that can co-exist) can prove detrimental to any office. That said it can be hard to gauge personalities from just a short sit-down interview and/or phone call. Introducing prospective candidates to those they’d be working with is not a bad idea. Such short introductions allows you to see how they mingle with others, along with giving your current staff a chance to provide some feedback;
Making them want to work for you – Finally, it only stands to reason that a good job opening will attract good prospective employees. When you have a company that people want to work for, you usually avoid having to interview (maybe even hire) individuals not up to par. By offering a competitive salary, reasonable health benefits, along with a good working environment, you should get some outstanding resumes.

When the time comes to hire new employees, will you bring on only the best?

As an employer, what tips do you have for others running companies as they prepare to hire?

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web. Part 2 (how job applicants can improve their chances of landing a position) runs on Friday, Oct. 21.

5 Things Home Business Owners Must Have

October 14, 2016 by Thomas

Running a home business can be one of the most prosperous activities one chooses in life.

The idea of being independent of an employer, the ability to set one’s own schedule, avoiding long commutes to and from work, those are but a few of the different perks of working from home. With those perks do come some challenges, challenges that can get the best of an individual if they are not careful.

In order to make the home business a success, one must make sure they have all the proper tools and resources at their disposal.

So, if you’re running a business out of your home, how prepared are you for the daily tasks that come your way?

Speed Ahead with the Proper Tools and Resources

If your home business seems to be struggling, is it because you do not have all the tools and resources at your ready? In the event that’s the case, use the remaining weeks of 2016 as an opportunity to reorganize your business, allowing you to be ready to go for 2017.

Among the 5 items you should definitely have:

Proper Internet – Can you imagine trying to run a home business with dial-up Internet service? Well, countless people did that for a number of years until technology made high-speed Internet for home an option. With that option in your home, you can not only work with clients at a much faster pace, but you can also order supplies, handle your accounting needs, research trends in the industry you work in and much more. If your current Internet service provider is leaving you falling asleep at the wheel (your computer), search for a provider where high-speed Internet and all it offers is a priority;
Accounting software – Unlike a corporate job where you can count on your employer to pay you (typically ever two weeks or once a month), being your own boss also means running the accounting department. As a result, you must have top-notch accounting software at your disposal. This is crucial for not only invoicing clients but also for keeping tabs on your expenses (ordering supplies, doing year-end taxes etc.). Try out a number of different software products until you find the one that will best suit your needs;
Headsets – Even if you don’t have kids or animals in the home, it can be rather easy to become distracted while running your business. Everything from the neighbors to nearby traffic (depending of course where you live) can get to you. Make sure you have the right headset to focus on your work, specifically when talking to clients. Not only will it keep you calmer, it allows you to be more professional when talking business with others on the phone or computer;
Business cards – Although many businesses (including a number of home business owners) have gotten away from the traditional business card, don’t take the bait and make the same mistake. You’re best suited to buy business cards in bulk, thereby avoiding having to place orders over and over again. Use the cards at each and every opportunity you get, notably if attending trade shows, local fundraisers in the community etc. That little card could end up turning into one of your most beneficial resources when all is said and done;
Mobile devices – Whether it is a simple cell phone or a mobile tablet, much of today’s business is done over the Internet. That being the case, make sure you are properly outfitted with the best mobile devices when away from home. No, you don’t want to spend what little vacation time you have working, but having the right mobile resources when away from home is important. If there is an “emergency” so to speak with a client, you can check on it from anywhere and hopefully resolve the problem. If you’re running an online store etc. for your home business, make sure it is optimized to meet consumer needs. Those needs are more and more consumers are shopping and ultimately buying goods and services on the run. If you can’t meet their needs, you can all but be guaranteed another home business owner will.

Even if your home business is proceeding along with no major red flags to see, take some time to review your tools and resources.

You might just find that one or more things are in fact lacking, items that could mean the difference between great business and so-so business.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web.

Marketing Products and Services That Involve Extra Effort

October 12, 2016 by Thomas

Whether you simply market the product or service and/or you are the owner, it is important that you understand your marketing audience. One of the most critical reasons for this is due to some products or services getting a little more scrutiny at times than others.

If you find yourself having to market products or services that garner a little additional attention than most others, what is your strategy? Do you even have a strategy in place? If not, it would behoove you to take the added time needed to craft a sound strategy. Doing so will make it easier to get your product or service to market. As a result, you will see your revenue stream (or the stream of those you represent) improve too.

That said what extra efforts are you putting into marketing certain products and services to get them sold?

Use Myriad of Marketing Maneuvers

So that you can be a winner with any and all marketing products and services you put out there, the key is leaving no stone unturned.

For instance, are you marketing medical marijuana to the masses? While medical marijuana has gotten notable approval in many corners of the country, some feel it is a prelude to abusing marijuana and potentially other drugs. As a marketer for any companies backing medical marijuana, how do you put your message out there in a positive manner?

For starters, if you are touting the positive results of one getting a marijuana card online, use examples of individuals battling health problems to have benefitted from getting the drug.

Such examples can be shown in your blog posts or even videos on your website.

As an example, some testimonial videos from men and women having used medical marijuana to their benefit in fighting cancer or other diseases can do wonders. It not only sends a message of success with the product, but it gives others in that position hope.

With your blog posts, talk about not only some individual examples of medical marijuana success, but also trends in the overall marijuana industry.

Get Credible People Backing Your Marketing

One of the best groups to have backing your marketing initiative would be those in the medical community, notably doctors.

Countless doctors have seen first-hand how medical marijuana can give hope to those battling illnesses, diseases, pain and more. As a result, it is not uncommon these days to hear more and more physicians backing medical marijuana.

As part of your marketing initiatives, using some information from said doctors would help back your cause. In many cases, people are more apt to get behind something when credible individuals say they support it.

Gambling with Marketing Initiatives

Another example would be gambling.

For decades, there have been supporters and non-supporters behind the idea of not only casino gambling, but also online gambling. As a result, millions and millions of dollars’ worth of marketing (for and against) have been spent on gambling ads and more.

If you back gambling, your marketing initiatives would want to show how the proceeds from gambling go to help residents of the respective states (senior citizens, children when it comes to schooling, public transportation etc.). If you are against gambling, your marketing efforts are typically directed at showing how some people can lose everything. While there are many responsible gamblers out there, some do not know when to call it quits. As a result, they can end up losing pretty much everything when all is said and done.

As you can see, marketing some products and services can at times prove challenging, but that is why having a sound strategy is so important.

In being a marketer, how do you go about marketing certain products and/or services that some individuals and/or groups may be against?

With marketing being such an important cog in the business machine, taking that extra time and effort in some cases can make all the difference.

Photo by BigStockPhoto.com

About the Author: Dave Thomas covers business and marketing topics on the web.