SOB Business Cafe 02-05-10

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Doc Searls Weblog
What you have to appreciate, even admire, is how well Apple plays the vertical game. It’s really amazing.

What you also have to appreciate is how much we also need the horizontal one. The iPad needs an open alternative, soon. There should be for the iPad what Google’s Nexus One is for the iPhone.

I help clients brainstorm different content ideas for linkbait and viral spread. Oftentimes I’m brainstorming for the same niche, meaning I have to come up with dozens of ideas for one industry. This process can get tricky, as it’s often hard to come up with fresh ideas for one topic week after week. I thought I’d share some things that I do to try and get the creative juices going.

Servant of Chaos
You know what it’s like – the brief hits your desk and you know it’s going to hurt you. The client wants impact. Results. Creativity to burn. It needs to be original, classy and out of left field – but you also need to bring this baby in on budget. And quickly.

As we wanted to keep things straightforward and hands-on this month, we’re highlighting “FUNCTIONALL”. Which is all about a new breed of products that are simple, small and/or cheap (with a dash of sustainability), giving them global appeal, from India to Sweden. Now, if that doesn’t warrant a brainstorming session…

I am always the first person to advocate studying blogs you admire to learn their techniques. I’ve dedicated a lot of time to spreading the word about blogs that are doing things right, and how you can emulate them.

But in this post, I want to talk about how we can learn what no to do from the evolution of popular blogs. Because they’ve learned from their mistakes, we have the opportunity to learn without ever having to make the same mistake they did.

Web Worker Daily
About a week ago, I noticed that my task list had this distribution for prioritization: 95 percent “highest,” 4 percent “high,” 1 percent “normal,” and no tasks at all at the “low” and “lowest” priorities. Is this because I am so important that everything I do is of the utmost importance?

Related ala carte selections include

Brand New
Based in Philadelphia, the Pew Center for Arts & Heritage is a collective of seven grant-making initiatives dedicated to supporting local artists and heritage organizations. Originally, each initiative had its own logo, lacking any consistency with the others. Because of that, there was no indication that it was part of a greater entity. Another problem was the absence of an umbrella logo for the Pew Center. The challenge for London-based johnson banks was to solve a rather specific client brief.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

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