Liz Strauss at Successful Blog

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March 5, 2010

SOB Business Cafe 03-05-10

ME Liz Strauss wrote this at 9:39 am

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SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

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Why is it that when it comes to conversation about social media, business-to-business (B2B) seems to draw the short stick every single time? As someone that does a lot of webcasts, blog posts and speaking gigs, the questions/comment that always comes up is, “what about B2B examples.” Fortunately for me, I’m able to mention companies like BreakingPoint Systems and Hubspot that do a great job tapping into the power of social media but I often wish there were more examples (with public results) that I could discuss.

Social Media for B2B: It CAN be done

Six Pixels of Separation
Imagine this scenario: you are walking along one of your favourite streets and you suddenly receive a text message on your mobile phone. It notifies you that your favourite fast-food burger chain has a joint just up the block, and if you come on in, they are willing to throw in a medium-size fries and bottomless jolts of free cola with the purchase of a hamburger.

Why Is Privacy So Unsexy?

Brand Savant
One thing that has become apparent to me over the past few months is that there are a lot of folks using social media monitoring tools to listen for brand mentions, but truly they are capable of so much more with a little forethought and planning.

The Six Degrees Of Social Media Monitoring

Randy Gage
Do you hold back on things because you feel you aren’t worth the extra money? Does going for the luxurious choice bring up feelings of guilt?

I used to say these kinds of things were issues for people who grew up in the great depression. Then I came to realize that this was a problem for most people. It’s no surprise really, when you think about it.

Are You the Slumdog or the Millionaire?

Bawld Guy Talking
BawldGuy Axiom: When the farmer plants corn in the spring after proper preparation, tends his fields diligently, fertilizes as needed, and adjusts to any bumps in the road, he’s not surprised when he’s harvesting corn in the fall.

10 Ways To Delay Or Diminish Your Retirement

Related ala carte selections include

Social Media Enthusiast
Are there still companies who haven’t entered, at any level, the social web? Sure. But they’re so far to the right of the adoption bell curve, we’ve effectively entered the territory of the Amish. They might make awesome baked goods, but don’t know diddly squat about marketing a brand in the digital age.

The days of “exploring” social media are over. Deal with it.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

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Filed under Great Finds, Successful Blog | 2 Comments »




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2 Comments to “SOB Business Cafe 03-05-10”

  1. March 5th, 2010 at 9:44 am
    BawldGuy said

    Very much appreciated, oh wicked smart one.

  2. March 6th, 2010 at 9:58 pm
    ME Liz Strauss said

    Hi BawldGuy,
    Only wish I were as smart as you!
    But love having you here with me. :)

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