Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
Why is it that when it comes to conversation about social media, business-to-business (B2B) seems to draw the short stick every single time? As someone that does a lot of webcasts, blog posts and speaking gigs, the questions/comment that always comes up is, “what about B2B examples.” Fortunately for me, I’m able to mention companies like BreakingPoint Systems and Hubspot that do a great job tapping into the power of social media but I often wish there were more examples (with public results) that I could discuss.
Six Pixels of Separation
Imagine this scenario: you are walking along one of your favourite streets and you suddenly receive a text message on your mobile phone. It notifies you that your favourite fast-food burger chain has a joint just up the block, and if you come on in, they are willing to throw in a medium-size fries and bottomless jolts of free cola with the purchase of a hamburger.
One thing that has become apparent to me over the past few months is that there are a lot of folks using social media monitoring tools to listen for brand mentions, but truly they are capable of so much more with a little forethought and planning.
Do you hold back on things because you feel you arenât worth the extra money? Does going for the luxurious choice bring up feelings of guilt?
I used to say these kinds of things were issues for people who grew up in the great depression. Then I came to realize that this was a problem for most people. Itâs no surprise really, when you think about it.
Bawld Guy Talking
BawldGuy Axiom: When the farmer plants corn in the spring after proper preparation, tends his fields diligently, fertilizes as needed, and adjusts to any bumps in the road, heâs not surprised when heâs harvesting corn in the fall.
Related ala carte selections include
Social Media Enthusiast
Are there still companies who havenât entered, at any level, the social web? Sure. But theyâre so far to the right of the adoption bell curve, weâve effectively entered the territory of the Amish. They might make awesome baked goods, but donât know diddly squat about marketing a brand in the digital age.
The days of âexploringâ social media are over. Deal with it.
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss