Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
Outspoken media asks …
As companies dive deeper into social media, as Community Manager job descriptions are being created and employees are becoming “spokespeople” for the company they work for, we’re being forced to ask a hard, somewhat controversial question: Who owns an employee’s social media connections?
1 to 1 media wonders …
There’s no denying it’s tough out there for America’s workforce. Every week more layoff numbers are announced. It seems like everyone is in jeopardy, no matter what field your in or how well you do your job. In the corporate world, marketing departments are one of the high-profile areas that unfortunately seem to get unwanted attention during cost-cutting times.
Hound Dog Blog recalls …
It has been said that Frank L Baum named the title ‘OZ’ by glancing at his files and seeing the folder: O – Z … crazy… to me where such a place comes from . .
Junta 42 measures …
Right now, maybe more than ever, your content marketing efforts deserve a little measurement. Amidst budget cuts and strapped resources, elements of a marketing communication plan that lack at least some metrics linking back to effectiveness tend to be early casualties. “Nice to have” is often “first to go.”
Related ala carte selections include
InnerNoodle unravels …
This is part 7 of a 9 part series. If you missed the first six posts, please take the complimentary ride on the Inner Noodle Warp.
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–ME “Liz” Strauss