Welcome to the SOB Cafe
We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.
The Specials this Week are
Like many people whose parent came out of the Great Depression, I was bought up very abundantly, but with a sense of caution,
“we can’t afford that” ” Money doesn’t grow on trees”
and other such limiting beliefs
Catskill Cottage Seed
That being said, the most interesting social media plays I’ve been involved in had noting to do with pre-existing relationships. They were spontaneous and unpredictable.
Are you afraid of what people will think of you?
I bet you have skills, knowledge, experience or time that you could share with others, that you could offer to people to help them, but something is holding you back.
The Fluent Self
Me: It’s like I don’t want to put it out in the world yet. I love it. It’s beautiful. And there is something there that is just… not ready.
… it’s imperative that those of us who have been working and participating in social media for years take a BIG step back and remember that this space is still brand new to most B2B companies… and change takes time (and comes with objections aplenty). That’s just the nature of change.
We spent a lot of time talking about the FTC blogger guidelines when they were proposed and approved over the last several months. The new rules, in case you missed the news, went into effect a few days ago, with more or less a whimper.
Related ala carte selections include A SPECIAL OFFER!
Get to be a Super Genius!!
I’ve been invited as a guest to be part of Word of Mouth Supergenius Seminar on December 16th!! 12 How-To Classes, 12 Case Studies, 6 Authors Word of Mouth Supergenius!
Here’s the important thing: IT’S NOT ABOUT SOCIAL MEDIA.
Social media is an incredible tool. But social media is not word of mouth marketing. It’s a tool we can use for the online portion of word of mouth. But it’s not even the main tool there. I would argue that more recommendations go by plain old-fashioned email than all the social networks combined. …
The point of word of mouth isn’t ecommerce; it isn’t to count clicks and CPAs.
The point of word of mouth is to be a brand worth talking about. To be a company that people are proud to tell their friends about. It’s to replace paid marketing with personal connections. To replace cash with love. To be fantastic.
And that’s what this conference is all about: A revival of TRUE WOM. A home for the simple idea that HAPPY CUSTOMERS ARE YOUR BEST ADVERTISERS.
True WOM is a movement.
It’s a movement that makes things better. It teaches companies to treat people better. It shows us that customer happiness is what it’s all about – for all these warm and fuzzy reasons… and because companies that are nice to people make more money.
You can attend too for a discount price of only $144 — that’s almost 1/2 price!! — if you use the code VIPSUCCESSFULBLOG. The discount goes all to you. I just get the pleasure of passing it on. Check it out here!
Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.
–ME “Liz” Strauss
I’m a proud affiliate of