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Are You Mission Critical?

January 18, 2010 by Liz

A Position of Power or a Call to Service?

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I know a man who describes his ideal job in a simple nine words.

Whatever I do, I want to be mission critical.

When he first said that, I thought he was describing a position of power and adrenalin. Now I see it more as call to service and collaboration.

Are You Mission Critical?

The difference between a truly strategic mission and a shaky vision is the practical and human understanding that we can’t go it alone. Strategy only works when it serves the people who help us grow.

The people we serve have their own missions.

  • Some missions are about physiology and survival — breathing, food, clothing, shelter. and sex.
  • Some missions are about security and safety — personal and financial security, health and safety, feelings of wellbeing and protection.
  • Some missions are social — sense of family, close friends, support networks, a sense of intimacy.
  • Some missions are about personal identity — visibility, attention, fame, respect, self-esteem, personal integrity.
  • Some missions are philosophical — personal growth, saving the world, promoting a cause, being part of something bigger.
  • Some missions are worth dying for.

Great service wraps our mission around the mission of the people we serve.

What people do or how they do it is less important than the mission that drives them. If we understand their mission, we can be the catalyst that gets them to realize that goal. That is the definition of mission critical.

How do you wrap your mission around the mission of the people you serve?

–ME “Liz” Strauss
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Filed Under: Customer Think, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Customer Think, LinkedIn, mission critical, Strategy/Analysis

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