Successful Blog

How Do We Get More Social in 2015?

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global-social-media-concept-10084871Are you a business owner who is afraid of social media? If the answer is yes, why is that?

When you stop and think about it, there really are no downsides to being socially active when running a company.

Among the advantages of having a steady and solid social presence are:

  • Increased opportunities for sales;
  • Being seen as an expert in your respective industry;
  • Interaction with current and potential customers;
  • Ability to stay up to speed on industry trends and discussions by seeing what others are sharing on Facebook, Twitter, Google+, LinkedIn and more.

Must Give 100 Percent

In order to successfully use social media going forward, keep in mind that you can’t give a half-hearted effort to the cause.

When you stop and look at some company’s social sites, do you ever stop and wonder why they do social media in the first place?

Too often you will come across social pages that are sporadically updated, do not share useful information for consumers, and almost never respond to consumer inquiries. Basically, these pages exist just to have a social presence, something that at the end of the day is not all that beneficial for the company or the consumer.

If you’re thinking that 2015 might be the year you and your business fully invest in social media, consider the following:

  • Who is in charge? – First and foremost, who is in charge of your social media outreach? Your two basic options are doing it in-house or outsourcing it. Either way, there needs to be a command structure in place so that there are no communication issues;
  • What are the goals? – It is also important that you set social media goals and stick to them as much as possible. If your main goal is to provide useful info through shares and retweets, follow that plan. If your goal is to interact with consumers, do that. Ideally, you will be doing a little of both and have a well-rounded social media plan;
  • Who speaks for the company? – Lastly, you need to have it understood by all employees of who is allowed to represent the company when it comes to tweets, shares, pins etc. While you may want to encourage your employees that have social accounts to retweet and share stuff, you almost certainly do not want them speaking to customers (current and potential) regarding issues of concern. For example, if a customer sends a nasty message via Facebook or Twitter, you don’t want one of your employees engaging in a conversation that puts a bad light on the business. Have a social plan in writing that details who can speak for the company socially.

As 2015 nears, make it your goal to be the most socially active business going.

Photo credit: Image courtesy of arztsamui at FreeDigitalPhotos.net

About the Author: Miguel Salcido has been a professional search marketing consultant for over 11 years. He is the founder and CEO of Organic Media Group, a content driven SEO agency. He also likes to blog at OrganicSEOConsultant.com and share insights into advanced SEO. 

Is Healthcare a Healthy Career Choice?

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ahealtherrAre you looking for a fulfilling career that will help you to grow both personally and professionally?

Then healthcare could be just the career choice for you. The healthcare field is always growing and diversifying, offering ample opportunities for those who want to move into the field, and making it a choice worth considering if you’re looking to change career or start something new.

What are some of the reasons healthcare is a great career choice going into 2015? And what skills do you need to succeed in healthcare?

Healthcare Is a Growing Field

As the article “6 Growing Health Care Careers” points out, healthcare is a growing industry and a great choice if you’re looking for a career where you are almost guaranteed to be in demand.

According to the Bureau of Labor Statistics, healthcare practitioner jobs are expected to grow by 21.5 percent, and support occupations by 28.1 percent, by 2022. That’s twice as fast as the average for any other occupation.

Healthcare Offers Many Benefits

As well as being in demand, a career in healthcare offers numerous other benefits:

  • Good pay and benefits – Healthcare careers typically come with an attractive salary, often featuring on lists of well-paying jobs, and usually offer great benefits such as dental, medical, insurance and paid vacation time to boot;
  • Variety – If there’s one thing that can be said for certain about healthcare, it’s that there’s never a dull moment. As well as offering exciting work, you’ll be able to choose from a wide range of working environments;
  • Career choices – Healthcare careers offer plenty of opportunities for moving upwards and growing your career and your salary. The number of distinct careers in the healthcare field is staggering, from doctors and nurses to transcriptionists, pharmacists, radiologists, medical billers and much more;
  • Free education – Many healthcare employers offer continuing professional development and even on the job training for new members of the field, meaning you can continue to learn, grow and expand your skills;
  • Fulfilling – A career in healthcare means meeting with and helping people from all walks of life. If you’re a people person who enjoys contributing something positive to others, healthcare is a good career choice for you.

Skills That Will Help You Succeed In Healthcare

Even before you start filling out your admissions form, you might find you have plenty of transferable skills that will help you build a good healthcare career, be it in family medicine or another area of medical practice.

Here are some skills that are an asset for anyone working in healthcare:

  • Time management – Many healthcare careers are fast paced – good time management will help you excel;
  • Customer service – You’ll be dealing with the public a lot, so the ability to make the people you meet feel valued and looked after is invaluable;
  • Compassion – From colleagues working under pressure to nervous patients or worried relatives, the ability to show compassion and empathy will make you an excellent healthcare practitioner;
  • Good communication – You’ll be working with people from all walks of life and communicating at all levels, so good communication skills will be a great strength;
  • Calmness under pressure – If you can stay calm and help others feel supported when things get busy or stressful, you’ll be appreciated by colleagues and patients alike.

If you’re ready for a career that is exciting, fulfilling and full of interesting opportunities, healthcare could just be a healthy choice for you.

Photo credit: Image courtesy of stockimages at FreeDigitalPhotos.net

About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, SEO, healthcare careers and distance learning.

Ways to Retain the Best Workers

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ahappyemployeeYour employees are the lifeblood of your business.

The right team is the difference between brilliant ideas and lackluster ones; excellent planning and management, and costly failures; great customer service and customer service that get you noticed for all the wrong reasons.

Finding the right employees can be time consuming and costly, so once you find the right people, you’ll want to hang on to them.

The Bureau of Labor Statistics estimates that workers in the U.S. stay in a job for around 4.6 years.

What can you do if you want to retain your best employees longer than that?

Start with these steps:

1. Offer Great Benefits

Let’s be blunt. If one of your best employees is offered a similar position with better pay, they’re likely to take it. By the time you make a counter offer it could well be too late. Instead, offer your employees a good remuneration package from the start, paying well for their type of role.

Benefits go beyond wages. From medical and dental to life insurance and pensions, or even small perks like free tickets or discounted gym membership, a good benefits package can make all the difference.

Don’t forget about flexi time, telecommuting or other flexible working to show your team that their work life balance matters to you.

2. Get Real Feedback – And Listen

Happy, fulfilled employees are more likely to stay with you. Set aside regular time to chat with your employees, or ask their direct manager or team leader to do so. Find out what they like about working with you, and what they don’t. Follow up with an action plan you both agree on.

To learn more about how your employees feel about their jobs, foster open communications between employees and management. Make it easy for your team to have a chat with someone, and have their concerns heard and valued.

Consider using “stay interviews”.

Talk to your longstanding employees about why they stay, what they love, what you’re doing right and anything you’re doing wrong,  to gain insight into what you’re doing that encourages people to stay.

3. Encourage Your People to Develop

Keep working life interesting by encouraging your employees to develop within their roles. Start by looking at their daily tasks and offering further training if appropriate to help them learn new skills.

You can also invest in your employees’ education.

By funding a course of study that’s related to their jobs you’ll be helping them to grow their skills, and encouraging loyalty by showing them that you value them enough to invest in them.

If you think one of your team is a great candidate for taking on new responsibilities, talk to them about it. Showing that you want to help your employees grow within your organization is an important part of retaining them.

4. Get Clear on Growth Pathways

As pointed out in the article “5 Ways to Retain Your Best Employees“, if your best people only see stagnation on the horizon, they’ll look elsewhere. Your employees want to know that they have a future with you. Make sure you plan for that future from the start.

Having a growth pathway is particularly important when it comes to retaining the best of the best. Talk to your employees regularly and agree on a growth path that suits you and them – and then stick to it.

Good employees have immeasurable value for your business, helping it to grow, to run effectively, and to increase profits.

Value your employees and support them to grow within your organization – show them that they matter to you and they’ll be more likely to stay loyal and use their skills to benefit your business.

Photo credit: Image courtesy of stockimages at FreeDigitalPhotos.net

About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, SEO, benefits packages and employee retention.

Benefits or Salary When Thinking About Leaving a Job?

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asalaryIf you’re considering quitting your job, it’s important to not only factor in the salary that you will be losing but also the benefits package.

Health insurance can be costly, and with unpaid medical bills being the leading cause of bankruptcy in the U.S., it’s not something you can afford to skip out on.

Before quitting your job, take a close look at what types of benefits you’re receiving, especially if you have a family, and make a decision from there.

Questions to ask about your current job

It’s not just a matter or whether or not your job provides health insurance, but a matter of how good it is.

Are your family members covered at an affordable cost? What type of plan are you covered under? What is your monthly payment compared to your deductible? In addition to health care coverage, do you receive dental and vision insurance?

And let’s not forget about sick time and vacation time.

Some companies offer a very competitive paid time-off plan, including holidays, sick time and plenty of vacation time. Is this something you’re willing to give up in addition to your salary and health insurance benefits?

Is Money Everything?

Most people are focused on their salaries. But, the reality is you can find a way to live off of a wide range of salaries.

If you do end up in a catastrophic situation without a good benefits plan in place, you will most likely go bankrupt even if you were making a decent living. Medical bills crush many Americans year after year because they’re not properly insured.

According to the article saving on family health insurance, it’s very rare that companies provide full benefits to employees and their dependents.

If you work for one of these one-of-a-kind companies, you’ll definitely want to think twice about quitting.

On the same token, some employers only offer plans to their employees and not to any additional family members. If this is the case, you’ll have to get your family members on a private health insurance plan of their own.

Is Work Benefiting You?

Though you do have to consider a wide array of things when looking for a job, including salary, benefits, paid time-off, expected weekly hours, travel and job duties, it’s safe to say that benefits should rank towards the top of your considerations.

Employers can pay anywhere from a few thousand dollars per year for an individual plan up to $15,000 per year for a family plan.

If you factor that into your yearly salary, you’re most likely getting paid a decent amount more than you thought. If your employer is also contributing to a 401(k) plan for you, that should be factored in, as well.

Quitting a job is a tough decision.

Many factors need to be thought about in-depth before a decision can be made.

Don’t think lightly about benefits, though, as good packages from employers can be extremely hard to come by.

Photo credit: Image courtesy of imagerymajestic at FreeDigitalPhotos.net

About the Author: Sarah Brooks is a freelance writer living in Charlotte, NC. New to the city, she enjoys spending time outdoors and exploring the area. She writes on a variety of topics including health insurance, small businesses and personal finance.

Did You Make it Your Business to Get the Right Degree?

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agraddWhether you are planning to go into business for yourself now or maybe down the road, the right business degree can make all the difference in terms of success or failure.

In a day and age when the economies of a number of countries are on shaky ground, having a solid business degree behind you enhances the chances of getting a good job, perhaps one day being your own boss.

The biggest challenge for some is deciding just where to go for that degree. Should they look for a quick two-year degree at a community or junior college, should they go to a four-year school or should they opt for a college or university specifically geared towards the business world?

Once that decision is made, the key then becomes focusing in on a generic or specialized business degree.

Educating Yourself on the Business World

In order to put yourself in position to get the business degree, consider the following factors:

  • How much education is enough? – Many up-and-coming business entrepreneurs have to deal with the issue of rising education costs. As a result, they may be hesitant to put the time and money into getting a business degree. Money saved now might actually be money missed out on down the road. Having a business degree can open many more doors for you than if you just have a high school diploma and a few college courses under your belt.
  • Multiple uses for a business degree – While some obtained degrees limit the individual in their job search, a business degree is quite universal. From running your own business to getting a job in marketing and/or advertising to working for a retailer, a business degree can be very valuable when properly used. Having a business degree under your belt will more than likely catch the eye of prospective employers. Remember, the time and costs invested now in getting a degree from a business school can pay off in great dividends in your future;
  • Being connected – Studying and graduating with other business professionals can open up a number of doors for prospective business owners. While you may not be the one to immediately open up your own business upon graduation, others you went to school with may do just that. In turn, they may need help or even fellow investors to get the business off the ground. Given the fact many individuals strive for business degrees in today’s education world, this is yet another reason having that business degree can benefit you;
  • More options – As the Internet has evolved, so too has the world of education. In the event you feel like physically going to school is too much for you at this time, you have the option in many cases to get an online business degree. The benefit here is that you can earn your degree on your own time schedule, meaning you don’t have to spend the necessary hours commuting to and from school. An important factor no matter whether you attend school in person or online is making sure the program you choose is accredited.

With many economies still up in the air at the present time, reinforce your business profile by getting the right business degree sooner rather than later.

Photo credit: Image courtesy of hywards at FreeDigitalPhotos.net

About the Author: Dave Thomas writes for a variety of websites on topics such as marketing and running a business.

Big Data Could Mean Big Savings

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abigdataaaaIs your business looking to save money?

Chances are the answer is a resounding yes. Look no further than big data.

The current darling of the business world offers many advantages to businesses of all shapes and sizes, including yours.

So just how can big data save you money? And what can you do to give your businesses the biggest chance of succeeding with big data?

Big Data and How to Use It

Businesses these days have access to huge amounts of data, from sources such as website metrics, customer histories and social media stats.

These sets of data are too big to handle using everyday office software, and so are known as big data. Analyzing big data can offer insights on many aspects of your business. When it comes to your budget, analyzing big data offers insights that make things easier on the purse strings.

Saving Money by Spotting Leaks

When UPS started using big data to make sure their drivers were following the most efficient routes, they saved an impressive 15 million gallons of fuel during the first year. You too can use big data to see where your business is leaking money.

For example, you might track your sales over the course of a year and notice that during November you are buying in more stock than you need, some of which is going to waste. Now you can adjust how much you buy during that month, and save money.

Or perhaps you’ll compare the amount spent on a specific marketing channel with the revenue that comes back as a result of it to find out if the outlay is worth the return.

By using big data to track in-comings and outgoings or, like UPS, to spot inefficiencies in the way your business is run, you can spot potential leaks and take action.

Save Money by Knowing What Works

One of big data’s strengths is its usefulness in tracking customer behavior, and this can certainly save your business money.

Take for example your social media stats.

By getting an overview of which updates are the most liked and shared, which topics are the most popular, you can see what matters to your customers. That means you can give them more of what they want and tailor your business to match their needs, which is a more efficient use of your resources.

By using big data to analyze what is most liked, what provides the best return on investment and what is most popular with your customers; you can save your business a considerable amount of money in the long term.

How to Succeed With Big Data

To make big data work with your business, start small.

As pointed out in “Big Data Meets the Little Drone“, it’s often best to integrate big data with your existing systems at first, rather than going all-out on new technologies.

By starting small and honing in on one specific area, you can reap the rewards of big data without emptying the coffers.

When planning your big data adoption, don’t forget person power.

Big data needs someone to harvest it and analyze it. By having a good idea of who will do that and making sure they have the skills, time and support necessary to carry out the task, you’ll be giving yourself a better chance of getting what you need from big data.

Plan carefully, figure out where it’s best for you to begin, and work in enough time and support for you and your employees to get the job done, and you will soon be using big data to make big savings in your business over the long term.

Photo credit: Image courtesy of Stuart Miles at FreeDigitalPhotos.net

About the Author: Tristan Anwyn writes on a wide variety of topics, including social media, SEO, big data and saving money in your business.