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Thanks to Week 175 SOBs

February 28, 2009 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A





They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: Successful Blog Tagged With: bc, blog-promotion, Directory-of-Successful-Blogs, Successful and Outstanding Blogs

SOB Business Cafe 02-26-09

February 27, 2009 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Pick the Brain
Whether we are entrepreneurial spirited individuals, currently employed and even unemployed, we must operate with the proverbial “The Buck Stops Here” sign on our desks.

You Are the CEO of Your Own Life


lip-sticking
Running a business can be like that, too. Trying to connect with a market that is always in flux can be challenging and fraught with the unexpected, almost as a matter of fact. The marketing to real women online shows this better than anything because it’s immediate, now, focused, relative, and maybe a little volatile, at times.

Expect the Unexpected: Surviving the Social Media Tsunami


Manage to Change
Except for the Super Bowl, I never show much interest in TV commercials. But last week two new spots from Kaplan University got my attention.

The Future of Education?


Bold Enterprises
Words are power.

Their impact often out of proportion with their intent.

Looking for Power? Say Something.


Attract More Customers
With corporations hemorrhaging jobs, it’s no surprise that interest in self-employment is skyrocketing. For me, personally, a pink slip was just the motivation I needed to get off my ass and finally start a business of my own.

World’s Shortest, Easiest Business Plan


Related ala carte selections include

Vandelay Design

25+ Inspirational E-Commerce Website Designs – Part Two


Are you going to make it to the best work / networking event of the year?

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

What Do You Do Because Sometimes You Know How?

February 27, 2009 by Liz

This morning I had my morning all laid out. I knew exactly what I was to get done. I was ready prepared and willing, until I turned computer and Tweetdeck served up this short note.

3 things that stop me from doing… “Over Coffee…”
(http://twitthis.com/8ln6i4) Inspired by @lizstrauss

Who would I be not to see something like that? What I found were thoughts that started like this …
I love to write and doodle. So why don’t I do more of it? What am I afraid of? And how do I stop the fears and get going again?

And my head and my heart answer, “Yeah, I know. I get those feelings too.”
I read that post. Then I read the next — the one with the beautiful painted in drawing, the one I only wish or dream I could make myself.
Who would I be not to respond?

Because Sometimes I Know How

Every writer gets stuck for words.
Every writer gets caught up
or lost looking for an idea to explore.
Every writer has an ego that pushes words out
and a critic that tears them down.
We all have time that we hope
and fear that will never write again.
If only I could draw and paint a lady so lovely,
But I write I write instead
because sometimes I know how.

What do you do because sometimes you know how?

–ME “Liz” Strauss
Image: Barbara Hartsock
Work with Liz!!

Buy Liz’s ebook to learn to write for the Internet.

Register for SOBCon09 NOW!! See your online network explode!

Filed Under: Motivation, Successful Blog Tagged With: bc, inspiration, Motivation/Inspiration, personal-identity

5 Ways to Maintain Relationships without Being a Credit Card Tramp

February 25, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. To underscore the importance of relationships in business and to have a chance to make and celebrate a few while we’re doing that, I’ve opened up this series by successful and outstanding bloggers like you.

Maintaining Relationships without Being a Credit Card Tramp
by Steve Sildon

We’ve all been there. You’re at the restaurant with your friends and then the bill comes. Three out of the four people sitting at the table pull out their credit cards or cash and one friend excuses himself to head to the bathroom which seems to happen every time you go out with this particular person. What do you do? Many people, in an effort to avoid confrontation, will just add on the freeloader’s portion to their bill. Truth be told, many of these freeloading offenders will take advantage of your fear of confrontation. But what if you don’t really have the money to pay their way and cover their portion of the bill, but you knowingly charge it on your credit card anyway? Are you a credit card tramp?

If this situation sounds familiar, you need to take steps immediately to nip it in the bud. If it bothers you and you do not act on it, the situation can turn ugly and could result in a falling out and the loss of an important relationship.

While it can be an uncomfortable situation — you don’t want to offend your family member or lose a friend over a dinner bill — you also can’t afford to keep picking up their tab. Use these five tactics to deal with your mooching friend or family member, and keep yourself out of debt at the same time.

  1. Set the Expectation Upfront: There are times when you want to treat your family to a nice dinner out or some of your friends to do some entertaining. Then there are times when you just can’t afford it. Set the expectations upfront by saying, “Tonight, it’s my treat,” or “It’s your turn to pay.” This is an appropriate, non-confrontational way to let them know who will be footing the bill. You can also drop a hint by saying something like, “I don’t have enough cash to cover my portion, so I’m going to have to use my credit card. Do you need to stop by the ATM or are you going to use your credit card too?” This is more of a subtle approach to letting them know that you are not their personal ATM.
  2. Ask for Separate Checks. When placing your order at dinner, let the waiter know upfront who should be included on each check. Point out who is on your bill and who is on the other bill or bills. This politely lets the waiter know he needs to split the bills, and it also alerts the other people at the table that they’re responsible for paying their own part of the bill. On those rare occasions where restaurants say they can’t split the check when you place your order, refer to tip number four on how to deal with this situation.
  3. Try Getting the Money First. This tactic might seem a bit awkward, but talk with your mooching family member or friend and find out if they are having money problems that are prohibiting them from being able to afford eating out. This doesn’t have to be an abrupt conversation with screaming and yelling. If you’re planning on going to see a movie or maybe even a concert, let that person know that you don’t have the money to pay for both of you. Find out how they plan to pay for their tickets and get the payment upfront before you purchase them.
  4. Stand Your Ground. Like it or not, if this type of behavior has become a regular routine, you’re going to have to step up to the plate and put your foot down on it. The bottom line is you’ve got to speak up for yourself and stand your ground. Again, this doesn’t have to be a screaming match in a public place. Maintaining a matter-of-fact attitude that allows you to simply state the facts is ideal. For example, you might say something like “Your half of the bill is $50. Which credit card are you planning on using?” This will send a very clear signal that they will have to carry their own weight and pay their portion. Period.
  5. Tell Them How You Feel. While some mooching friends and family do it knowingly, others may not realize what they’re doing unless you tell them. Perhaps you always pick the restaurant and the restaurant that you choose just happens to go above and beyond their means. They might be too embarrassed to let you know they can’t afford it so they just go along with your choice. Sit down one-on-one and explain how you feel. Calmly tell them that it bothers you to always pick up the tab in it’s entirely when you’re out at restaurants, on vacation, or whatever the case may be. It’s helpful to point out specific incidents. Explain that you yourself can’t always afford to carry the financial load when you’re eating out together or entertaining, so he either needs to start paying his own way or you can choose restaurants or outings that are more affordable to him so he can comfortably pay his own way.

Using these five tactics can help you move away from being that dreaded credit card tramp who always seems to pick up the tab and lets the offending party off the hook. You can do it politely, with honor, grace and dignity though. More importantly, you can do it and still maintain a relationship with those friends or family members who always seem to be the ones helping you run up your credit card bill. Most people will understand where you are coming from. Of course, there might be some people that don’t understand, but you have to take action to curb the situation if you hope to maintain some kind of a relationship with them.

How they react to you taking charge of the situation is beyond your control. More importantly, how they respond to it, favorably or not, is simply not your problem. It’s their problem now.

Steve Sildon, Managing Director of CreditCardAssist.com. Steve writes about a variety of personal finance topics including saving, investing, debt consolidation, credit cards and mortgages.

Register for SOBCon09 NOW!! Explode your network of relationships!

Filed Under: Business Life, Successful Blog Tagged With: bc, credit card assist, Steve Sildon

The FIVE Ps of Irresistible Social Marketing

February 25, 2009 by Liz

Last year at SxSW, I told Richard at Dell that I thought the time of Brand You was over and the time of Product You had begun. What I meant was that brand is an interpretation of the “specs,” whereas product was the actuality. My point was that to build a career on concrete we have to build on the values and traits that are truly and always our own.

Now I’m thinking of traditional marking — the Four Ps: Product, Price, Place, Promotion — and in social media I’d add People.

In social media marketing, the view has shifted campaigns are about people not products. So lets start with the people.

People

It used to be these beings were outside a company. They were studied, feared, occasionally consulted, targeted, but considered “other” than the enterprise. Called buyers, customers, clients, eyeballs, users, and some terms less dignified, their value was often best understood by how they showed up on the bottom line. Many companies actually spoke of “customer proofing” their products, because they thought of their buying public as not too nimble or clever.

Now it’s people that we want to attract, connected and engage. It’s people who provide our best ideas and our most interesting content.

Product

It used to be that the product was what drove campaigns and the brand. Just putting a cool product in front of people hardly attract any more. Creatively featuring it, hardly makes enough single to get a mention if more interesting, informative, or intriguing conversations are nearby.

Now the product sits alongside to the ideas and actions the product enables or represents. Those ideas and actions are what connect people in conversations to form communities of fiercely loyal fans. The connection to has to be meaningful … the conversation has to be both intelligent and worth our time.

Price

The price was once derived solely from the cost of delivering a quality product into the people’s hands. Now the price is value. Value is based on the experience of being able to participate in the community, being able to meet with folks who can answer questions and who share the stardards and values the product represents.

Place

Place used to be where the product was offered — the footprint and location in relation to of ther products of the same ilk and kind. Now place is more about where people find the product helping other people and how we help customers find a place for the product in their lives.

Few of us need much more than we already have. What we’re looking for are things that give us more time and make our lives more efficient and meaningful.

Promotion

Promotion has turned inside out. It’s about showing and attracting, not telling and pushing.
Make a product that connects people with meaning and value that fits easily in their lives and they’ll it irresistble — so irresistible that they’ll tell their friends about it.

That’s social marketing.

How do you make your social marketing irresistible? What’s irresistible to you?

–ME “Liz” Strauss
Work with Liz!!

Buy Liz’s ebook about how to write online.

Register for SOBCon09 NOW!!

Share a SOBCon weekend learning with Chris Brogan and Julien Smith
Brian Clark Liz StraussBrian Solis Kali Evans-Raoul KD Paine Geoff Nelson and Chris Aarons Denise Wakeman Wendy Piersall and David Bullock Stephen Smith and Michael Martine Glenda Watson Hyatt, Karen Putz, and Stephen Hopson
Saul Colt and Terry Starbucker Glenda Watson Hyatt, Karen Putz, and Stephen Hopson
The value — priceless.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, irresistible, LinkedIn, SOBCon09, social marketing, social-media

The Mic Is On: We're Talking about Firsts!

February 24, 2009 by Liz


It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

There’s a First Time for Everything …
What Were Some of Yours?

  • Your first word
  • Your first kiss
  • Your adventure your parents didn’t know
  • Your first blog post
  • Your first award
  • Your first colossal and embarrassing moment

And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)

Oh, and bring example links.

–ME “Liz” Strauss
image: sxc.hu
Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, dialogue, firsts, living-social-media, Open-Comment-Night

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