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7 Things About Me Then for Marc Meyer Now

December 12, 2008 by Liz

I’ve tagged by my friend Marc Meyer. He’s made it clear that the time has come for me to reveal my deepest, darkest 7 secrets that he might or might not want to know. I’ve this once or twice and so the challenge goes deep to bring up something that I’ve not revealed before.

bloggy tags small

For this round, I’m going to travel back in time to the early years … we’ll look at how them fits in with now.

1. The early years: I was born about 85 miles from Chicago in a town of 20,000 people. We lived on a wide street in a quiet part of town, but our house was backed by the Illinois River. So I never had a rule that said, “You can’t cross the street,” or I’d never been able to go anywhere. I grew up to get a job that let me fly around the world every year. Some kids who had that “don’t cross the street rule are still living there.”

2. Age 5: My Kindergarten year book says that all the kids in my class were Pat Boone fans by I was a fan of Elvis Presley. My teacher writes of how surprised she was the day this painfully shy child got up and sang “The Good Ship Lollipop,” the way that Elvis might have done.

3. Age 6: “Be home from school by 4:30 was another rule.” School got out at 3:00, and I walked about 2.3 miles. I should say I could have walked it in that. I tried my best to take a different route whenever I might. Maybe that’s why my problem solving never seems to happen in the usual way. I don’t think or walk in a straight line.

4. Age 7: I used to draw huge murals on the long graphite bar at my dad’s saloon. Everyone who came in talked to me, and though I was shy, it was my job to talk to them. Drawing made it easy to have something to talk about. To this day, I’d rather talk about what I’m working on that talk about how I am.

5. Age 8: I spent my summers in a town of 1300 people staying with my Aunt. The town was so small was like a living city made just for kids — we could wander wherever we might want. I had a whole set of friends there. One was my “summer boyfriend.” We knew that was the case because we had a “boy’s fight” in the street. We fought because he wouldn’t be nice.

6. Age 9: My best friend Craig and I put on carnivals and plays all summer in my yard. We had penny games and gave out prizes that were things my older brothers donated to the cause. The neighborhood was filled with kids so we had an audience.

7. Age 10: The first grade teacher enlisted me to work with the first-graders who were having trouble learning to read. That became my job at the school until I left when I was 13. I actually worked at another school doing similar things when I was in high school too.

In later years, I taught at a dancing school and was an art director at camp for kids who have emotional, behavior, and severe learning disabilities.

There you go. I guess a lot of me then is still showing up now.

I pass this challenge along to my dear friends
Amy,
Richard,
Lucreita
Kathryn
Chel
Robert
Karen

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Successful Blog Tagged With: bc

SOB Business Cafe 12-12-08

December 12, 2008 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

davidbullock has been thinking about where our content turns up without us.
Let’s face it. You can’t control the creation and distribution of user generated content. The tools are available and the web is too big to police it all. So what is a business owner to do?

Embrace it. Yes, embrace it. And work to really understand the mechanics of the web and social media.

User Generated Content For Business Development


Small Biz Survival has been thinking about how keep our businesses going and growing.
Ready for some help with your business? You can research online all day, read every book, even talk with friends and family, but sometimes you just need another experienced business person to sit down with you, face to face, and work on improving your business. No matter where you are, odds are that you are in the territory of some free business consulting sources.

How to find people to help you with your business


Amrit Hallan has been thinking about manners and manners of doing business.
Being polite is good in general. One should always be polite. Politeness can be an invaluable asset to you if you work as a freelancer. But where do you draw the line? There is a big difference between being polite and being obsequious.

Where do you draw the line regarding being polite to your clients?


Catskill Cottage Seed has been thinking about who we are.
What does it all add up to? All this social media activity with our interactions and our presence across multiple platforms (or stages as I like to think of them), to what end

The Persona and Personal Branding in Social Media


Related ala carte selections include

Shtikl

Just Visit Shtikl


Thank you to everyone who bought my eBook to learn the art of online conversation!

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

What’s Your Answer? Do Consumers Always Know Their Own Needs Better?

December 11, 2008 by Liz

We say,
“Listen first.”
Do we listen to and about ourselves?

We say,
“Be part of the conversation customers are already having about your business and your products.”
Are we part of the conversation clients and corporations are having about us?

Recalling the powerhouse social media panel at AdTech in Shanghai, of which he was part, Lee Hodge reported …

All panelists were in agreement that to shunt conversation … is to assume that consumers are less informed about their own needs than the corporation that is pitching them.

When I consider conversations about “social media mishaps” of recent months I wonder. When I think about human nature and irrational choices I wonder even more …

Is the panel’s point valid?

Do consumers — even clients hiring social media firms — always know their own needs better?

–ME “Liz” Strauss
image: Wikicommons
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, digital divide, social-media

What Mack Collier Said … About Social Media Mistakes

December 10, 2008 by Liz

A community isn’t built or befriended,
it’s connected by offering and accepting.
Community is affinity, identity, and kinship
that make room for ideas, thoughts, and solutions.
Wherever a community gathers, we aspire and inspire each other intentionally . . . And our words shine with authenticity.

Nobody’s Perfickt

Learning a new culture is something that comes in bits, by listening, trying, making mistakes and adjusting until we get it right. It’s like learning to sail, play a guitar, or ride a bike. Not many, maybe not any, can do it from the start. No one can do it perfectly all of the time.

Here’s what Mack said . . .

“The expectation that a company will adapt immediately and seamlessly without error to new culture is unrealistic. You and I didn’t. Did we? What a business moving into social media needs is a way for people get to know them.”

And I think that companies need to also know that getting started using the tools is more important than using them perfectly. Companies need to understand that they WILL make mistakes when they first start using social media, and that that’s ok. And we as bloggers haven’t done a very good job of getting this message across. We too often tend to have a ’shoot first, apologize later’ approach to a company that makes a first-move blunder in this space. I still remember the outcry about how Dell’s first blogging attempts in 2006 ’sucked’, and the criticism was mostly coming from the same bloggers that previously had said that Dell ’sucked’ cause they weren’t blogging. Then as soon as they started, they got attacked anyway.

Companies need to know that it’s ok to be less than perfect when it comes to using social media to connect with their customers online. And we need to make sure they get this message, and re-inforce it with our actions when they do join us.

Mack Collier from a comment on December 9, 2008

A successful and outstanding blogger said that.
–ME “Liz” Strauss

Filed Under: Successful Blog Tagged With: bc

The Mic Is On: We’re Talking About Gifts

December 9, 2008 by Liz


It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

Gifts of All Shapes, Kinds, and Sizes — Even Mistakes

‘Tis the season to be giving — and buying and selling — but mostly giving. Have you found some ways to give that are unusual? Have you found some unusual gifts that are coming your way? Let’s tell some holiday stories of gifts past, present, and future …

  • gifts that get passed around from person to person
  • gifts that are secretly regifted
  • gifts that someone chose all wrong and we kept anyway
  • gifts that were perfectly selected and unforgettable
  • gifts that came in the form of gifts but were really something else
  • And the gifts that kept on giving — was that a good thing?

And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)

Oh, and bring example links.

–ME “Liz” Strauss
image: sxc.hu
Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, discussion, letting-off-steam, living-social-media, Open-Comment-Night

Guy Kawasaki Talks About Alltop.com and the Alltop.com Community

December 9, 2008 by Liz

Featured in Alltop

I work with companies who are watching in the way of new ventures — weight risks against benefits. Lawyers try to keep them conservative, while the “common wisdom” seems to tell them they need a blog. I’m finding that often a blog isn’t the answer, at least not the appropriate first step. User participation has many forms.

One of the best examples of a social media, user-centered endeavor is Guy Kawasaki’s Alltop.com Alltop gets it right in so many ways. FAQ 3 is part of the magic of the Alltop formula, and what we’ve been talking about — let the community help build the barn.

3. Q. How do you decide which sites and blogs are in a topic?
A. We use a patent-pending, semantic computational algorithm derived from the post-doctoral work of Guy at Stanford. Just kidding. We rely on several sources: results of Google searches, review of the sites’ and blogs’ content, researchers, and our “gut” plus the recommendations of the Twitter community, owners of the sites and blogs, and people who care enough to write to us. Let us declare something: The Twitter community has been the single biggest factor in the quality of Alltop. Without this group of mavens and connectors, Alltop would not be what it is today.

You can tell a person wrote that.

I’m lucky to be talking to the man behind Alltop —
Guy Kawasaki — about his thoughts on how businesses
can engage people as they move online. I wondered about low-risk choices that businesses might make when forming new social media businesses and communities online.


Hi Guy! About Alltop, I’ve been through it all in the past few days. I think most folks don’t realize the scope of the accomplishment you’ve built … it’s no wonder you’re always smiling.

Alltop really is more than it seems. What is Alltop really and why does it work?

Alltop is a digital magazine rack. We assemble (“aggregate”) subscriptions by topics, and we have approximately 400 topics ranging from Adoption to Zoology.

It works because there is so much information on the web and search engines are too good at what they do. For any topic, Google would find millions of hits. Most people do not have the time or ability to winnow this down.

For example, try typing “China” into Google then look at


What’s special about Alltop is the way people have taken a personal interest in it — especially the Twitter community. Did the Twitter community come first or did you grow the community as you grew Alltop?

Twitter as a service pre-dates Alltop by several years. Fortunately, the people who follow me have taken a liking to Alltop. They provide suggestions for topic and feeds for topics, and they help us spread the word about topics. Alltop would not be what it is without Twitter.


What was crucial to making it all happen efficiently? What was crucial to getting the community to buy in?

Many factors came into play: I had a large following because of my visibility so Alltop had a jump start; the product is truly useful; and we were more than willing to hear and implement what the community wanted. Twitter was made for Alltop, and Alltop was made for Twitter–you couldn’t have designed a better synergy if you tried.


What advice do you have for companies who worry about the risks of their first steps into the social sphere?

The willingness to open things up and to seemingly lose control is the only way to control social media. If you think you can control social media in the traditional sense, you shouldn’t even try it. Just stick to buying Super Bowl commercials instead.


What sort of projects might you suggest would offer low risk but high profile community relationship value?

The first thing most companies should do is go to search.twitter.com and search for anyone who mentions their products, services, or the company itself. Then it should help those people in any way possible.

To see how it’s done, they should watch @comcastcares on Twitter. That is a Comcast employee who monitors Twitter for people who have issues with Comcast. This is a great example of how to use social media. The cost is $0 and the upside is huge.

Thanks Guy! It was a pleasure, as always.
_________
Look closely and you see that Alltop.com is a magazine rack that draws people into a community. People help choose the topics. They suggest the sites included. People proudly display the badge of the Alltop domain and discuss Alltop blogs with @GuyKawasaki and @NEENZ on Twitter.

Guy let the people help build it, made the site about them and what they’re doing, and now they promote and protect it. It’s a community all right.

What do you think is the magic of Alltop? What bit of it could make work for you and the community you’re building?

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Interviews, Marketing /Sales / Social Media, Successful Blog Tagged With: Alltop, bc, communities, Guy-Kawasaki, LinkedIn, social-media

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